Vehicle Roadside Assistance Market (By Service: Towing, Fuel Delivery, Jump Start/Pull Start, Lockout/ Replacement Key Services, Battery Assistance, Trip Routing/ Navigational Assistance, Winch, Tire Replacement, Other Mechanic Services; By Provider: Motor Insurance, Independent Warranty, Auto Manufacturer, Automotive Clubs; By Vehicle: Commercial Vehicle, Passenger Vehicle, and By Region: North America, Europe, Asia-Pacific, Latin America, and MEA)

Vehicle Roadside Assistance Market Highlights

• The global vehicle roadside assistance market is forecasted to reach USD 40.1 billion by 2032, growing at a CAGR of 5.1% from 2024 to 2032
• In 2023, the Europe vehicle roadside assistance market was valued at approximately USD 9.6 billion
• The Asia-Pacific region is anticipated to grow at a CAGR of over 6% between 2024 and 2032
• Towing services accounted for 33% of the market share in 2023
• The passenger vehicle segment held 70% of the market share in 2023
• Growing demand for specialized services like EV charging assistance due to rising electric vehicle adoption is the vehicle roadside assistance market trend that fuels the industry demand

Vehicle roadside assistance may aid with a range of situations, including fuel shortages and technical failures. For example, if a driver has a flat tire, a technician is dispatched to the scene to replace it using the vehicle's spare tire. These services are available on all national highways, state highways, and motorable streets in metropolitan areas. Roadside support also includes battery jumpstarts, lockout assistance, and emergency fuel deliveries. Providers often use mobile apps, phone services, or integrated car telematics. This assures prompt and effective assistance, lowering driver stress and minimizing delays.

Global Vehicle Roadside Assistance Market Dynamics

Market Drivers

• Increasing vehicle ownership and rising road traffic globally
• Growing reliance on technology-driven services like mobile apps for quicker assistance
• Inclusion of roadside assistance in insurance packages and auto warranties

Market Restraints

• High operational costs for service providers due to expansive geographic coverage
• Seasonal demand fluctuations, with peaks during adverse weather conditions
• Limited infrastructure in remote or rural areas affecting response times

Market Opportunities

• Expansion into electric vehicle (EV) roadside services, such as EV charging assistance
• Growing demand for pay-as-you-go models, offering flexibility to users
• Integration with autonomous vehicle support systems for future growth

Vehicle Roadside Assistance Market Report Coverage

Vehicle Roadside Assistance Market Insights

The rising number of car-related difficulties leads to a significant demand for the vehicle roadside assistance sector. The growing number of vehicle issues, such as tire blowouts, worn tires, faulty/wear brake lines, and so on, drives up demand for roadside help. As the incidence of car breakdowns increases, there is a greater demand for vehicle roadside help.

According to a survey provided by the United States Department of Transportation, car breakdowns are a common occurrence on highways, accounting for more than 80% of all accidents. The aforementioned reasons contribute positively to the overall growth of the global automobile roadside assistance market.

The integration of self-driving auto support systems represents a significant growth opportunity for the vehicle roadside assistance business. As self-driving cars become more popular, the demand for real-time monitoring and assistance will rise, allowing service providers to offer preventive support such as remote diagnostics and automated troubleshooting. This modification will not only improve safety, but will also streamline the roadside assistance system, resulting in shorter response times and more customer satisfaction. Furthermore, using future technologies like AI and IoT would allow for more efficient resource allocation, boosting growth in this sector.

Vehicle Roadside Assistance Market Segmentation

The worldwide market for vehicle roadside assistance is split based on service, provider, vehicle, and geography.

Vehicle Roadside Assistance Services

• Towing
• Fuel Delivery
• Jump Start/Pull Start
• Lockout/ Replacement Key Services
• Battery Assistance
• Trip Routing/ Navigational Assistance
• Winch
• Tire Replacement
• Other Mechanic Services

According to the vehicle roadside assistance industry analysis, the towing category is predicted to account for approximately 33% of the market by 2032. Towing is included in the basic roadside assistance package, and it is becoming increasingly popular in the global market. Towing has acquired major attention in the global market as a result of numerous occurrences of flat tires, tire explosions, tire punctures, and so on, all of which contribute to the expansion of the global vehicle roadside assistance industry.

Vehicle Roadside Assistance Providers

• Motor Insurance
• Independent Warranty
• Auto Manufacturer
• Commercial Vehicle Clubs

According to the provider, the motor insurance category will account for a significant percentage of the worldwide vehicle roadside assistance market growth. All new automobiles sold in the United States come with at least two auto warranties, and many also include roadside assistance coverage. This is one of the primary elements contributing to segmental expansion, which in turn leads to positive growth in the global vehicle roadside assistance market overall.

Vehicle Roadside Assistance Vehicle Types

• Commercial Vehicle
  • Light Commercial Vehicle
  • Heavy Commercial Vehicle
• Passenger Vehicle

According to the vehicle roadside assistance market forecast, the passenger vehicle sector is expected to account for over 70% of the market in 2032. For instance, according to India Brand Equity Foundation, in April 2024, the total output of passenger vehicles, three-wheelers, two-wheelers, and quadricycles was 23,58,041. Rising transportation activity and fast industrialization have resulted in tremendous expansion in passenger automobiles over the years.

Vehicle Roadside Assistance Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

The Middle East & Africa

• South Africa
• GCC Countries
• Rest of the Middle East & Africa (ME&A)

Vehicle Roadside Assistance Market Regional Analysis

For several reasons, Europe maintains its dominance, while Asia Pacific is expected to have the fastest increasing CAGR in coming years. Collaboration among key producers boosts Europe’s market growth. For instance, in June 2023, Stellantis inked a five-year agreement with the RAC to provide roadside assistance to all Stellantis users in the United Kingdom and the Republic of Ireland. When the user presses the emergency SOS or breakdown button in a Stellantis vehicle, they will receive all essential support.

Europe will continue to dominate the vehicle roadside assistance industry till the end of the forecast period since motorways in France and other European countries are privately controlled. Furthermore, reimbursement payments for vehicle towing are available, making it a profitable area for total industry growth.

In contrast, Asia-Pacific is predicted to have the fastest-growing CAGR in the vehicle roadside assistance market over the next few years. For instance, September 2022, FixiGo, an automobile repair platform, collaborates with Roadzen, an insurance business, to launch 24 hour roadside assistance services in India. This partnership will provide Fixigo with access to Roadzen's network of workshops, allowing it to expand service coverage throughout all Indian states and enter the roadside assistance market. This is due to increased demand for vehicles as per capita expenditure rises, which is one of the primary drivers of regional growth.

Vehicle Roadside Assistance Market Players

Some of the top vehicle roadside assistance companies offered in our report include Agero, Inc., American Automobile Association, Ford Motor Company, SOS International A/S, Chevrolet, Prime Assistance Inc., Best Roadside Service, Allstate Insurance Company, Allianz Partners, Access Roadside Assistance, National General Motor Club, GEICO, ARC Europe, Liberty Mutual Insurance, Viking Assistance Group AS, and Nissan Motor Corporation.