The Global Relaxation Beverages Market Size was valued at USD 368 Million in 2021 and is predicted to be worth USD 1,271 Million by 2030, with a CAGR of 15.2% from 2022 to 2030.

The relaxation beverages market is predicted to grow due to rising demand for stress-relieving and sleep-promoting beverages, as well as increasing consumer demand for healthy drinks globally. Furthermore, the increased occurrence of insomnia as a result of jet lag, changing nocturnal shifts, or dealing with any other disruptions to the body's circadian cycle is fueling the relaxation beverages market growth over the forecasting years.

Relaxation beverages, also known as anti-energy drinks, are beverages that contain a variety of herbs, botanicals, vitamins, and amino acids that have traditionally been used individually as relaxing effects. Today's hectic lifestyle and rising stress levels are driving up demand for these relaxation beverages. The five most common ingredients in these beverages are theanine, 5-HTP, GABA, valerian root, and melatonin. Each of these has been shown to reduce anxiety and, in some cases, to help people relieve stress. In particular, valerian root is a herbal substance that has traditionally been used to alleviate insomnia. It also helps to relieve anxiousness and anxiety. Similarly, theanine is found naturally in black tea and assists in the generation of relaxing brainwave activity that help alleviate anxiety. GABA is a neurotransmitter that helps people relieves stress. Lastly, melatonin is widely used to help patients fall asleep and improve rapid eye movement sleep.

Global Relaxation Beverages Market DRO’s

Market Drivers

• Rising stress and anxiety levels among individuals
• Growing incidence of Insomnia
• A change in lifestyle and an increase in product awareness

Market Restraints

• Inflated prices of relaxation beverages.
• Lack of Product Awareness

Market Opportunities

• The growing popularity of herbal beverage-infused beverages
• Increasing product portfolios and advertising activity

Report Coverage

The increasing occurrences of chronic illnesses have augmented the demand for a well-balanced diet as well as relaxing foods and beverages. Relaxation beverage antioxidant qualities and nutritional composition have resulted in a more specialized relaxation beverage company that is supplied globally. Moreover, relaxation beverages market growth is predicted to increase in recent years for a number of variables, such as the importance of the beverages are advertised for reducing stress, depression, and anxiety, as well as for improving sleep and focusing in individuals. Relaxation beverages are also becoming more popular in the United States, the United Kingdom, and Canada, where customers' hectic and traumatic lifestyles influence market growth. In addition, manufacturers are also launching innovative and superior products into the market. Rising consumers' spending capacity, changes in taste and choices, and the introduction of modern healthful elements in beverages by alternative business specialist are all elements that contribute to the relaxation beverages market expansion. The significant influences of herbal and ayurvedic beverages are projected to propel the growth of the relaxation beverages market size. Moreover, the developments of marketing and promotion operations, as well as the spreading out of the product line, are likely to generate engaging opportunities for market competitors in the relaxation beverages market trends.

Besides that, the inflated costs associated with these beverages are projected to stymie the expansion of the relaxation beverage market value. Furthermore, the mainstream of these beverages are regularly more costly than alcoholic drinks such as seltzer and beer. This is primarily owing to the large number of ingredients in relaxation drinks, and the cost inequality is expected to hinder the market growth.

Relaxation Beverages Market Segmentation

The global relaxation beverages market segmentation based on the product, application and geographical region.

Market by Product

• Relaxation Drinks
• Relaxation Mixes
• Relaxation Shots

In terms of items, the relaxation drinks segment held the biggest market share in 2021. Due to its widespread availability and simplicity of consumption, the drinks segment has the biggest market share. Since drinks induce both leisure and sleep, most producers position or advertise their goods around these activities. Furthermore, unlike other types of products, these drinks come in a variety of tastes and flavors. This factor is expected to contribute to these products' increased popularity and preference.

Furthermore, the relaxation mixes segment is predicted to grow significantly in the coming years, according to the relaxation beverages industry analysis. Mixes come in a variety of forms, including syrup and powdered form, and then are combined with other beverages for final consumption. In addition, the market for mixes is anticipated to grow the fastest because these products can be blended with other popular drinks among consumers. The availability of these products in tiny container sizes that are ideal for traveling also augur well for demand.

Market by Application

• Insomnia
• Anxiety
• Others

Based on the application, the insomnia segment is expected to grow at the fastest rate in the market in the approaching years. Insomnia is commonly treated with relaxation beverages. Insomnia is frequent sleeps problem in which people have trouble falling or staying asleep, wake up excessively early, or are unable to sleep thereafter. Additionally, the increasing occurrence of insomnia as a result of jet lag, a hectic lifestyle, changing night shifts, or dealing with other disruptions to the body's circadian rhythms is propelling segment growth.

Relaxation Beverages Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Latin America

• Mexico
• Brazil
• Rest of Latin America

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

The Middle East & Africa (MEA)

• Gulf Cooperation Council (GCC)
• South Africa
• Rest of the Middle East & Africa