The Global Energy Drinks Market Size was valued at USD 75,854 Million in 2021 and is predicted to be worth USD 149,756 Million by 2030, with a CAGR of 8.1% from 2022 to 2030.

The global energy drinks market growth is being driven by rising health consciousness, changes in consumer lifestyle, and growing awareness of health and wellness products. Furthermore, factors such as increasing urbanization and rising disposable income among various inhabitants segments are likely to drive the energy drink market in the coming years.

Energy drinks provide a boost of energy by combining stimulants and energy boosters. Caffeine is the primary active component in the majority of energy drinks. Energy drinks are a kind of liquid product that frequently contains caffeine, as well as other nutritional supplements. Over the past two decades, consumption of energy drinks has grown significantly, particularly among teenagers and young adults. Energy drinks are aggressively marketed as giving consumers a surge of energy to improve their behaviour and cognitive function. Energy drinks offer the general population advantages such as refreshment, enhanced attention, quick energy, and reaction time. Aside from caffeine, energy drinks usually include B vitamins, taurine, ginseng, and glucuronolactone.

Global Energy Drinks Market DRO’s

Market Drivers

• The rise in the consumption of energy drinks
• Increasing consumer-oriented advertising by manufactures
• The rising trend in the sports industry
• Growing occurrence of social gatherings

Market Restraints

• Fluctuation of Raw Material
• Caffeine overdose is harmful to the body

Market Opportunities

• Rising Consumer Preference for Sugar-Free Beverages
• The growing popularity of organic energy drinks

Report Coverage

The rising consumption of energy drinks and the developing drinking culture are expected to fuel the growth of the energy drinks market size throughout the forecast period. Likewise, steadily increasing urbanization and the millennium crowd is expected to propel the energy drinks market trend forward. Moreover, increased disposable incomes are predicted to fuel the growth of the energy drink sector. Energy drink consumption is expanding as a result of an increase in consumer-oriented advertisements. Furthermore, manufacturers' tactical acceptance of cross-promotional strategies for promoting their product, such as embedding their product in international sporting events or marketing their product alongside popular music icons, is acting as a driver for facilitating the growth of the energy drinks market value.

On the other hand, an excess of caffeine may cause hypertension, nervousness, restlessness, and other health consequences, which are further expected to impede the growth of the energy drink market in the near future. Secondly, the shift in consumer preference for carbonated beverages and a healthy lifestyle will provide further opportunities for the energy drinks industry to grow in the coming years.

Energy Drinks Market Segmentation

The global energy drinks market segmentation based on the type, product, packaging, distribution channel and geographical region.

Market by Type

• Conventional
• Organic

Based on the Type, the organic segment is predicted to rise rapidly in the market over the next several years. The growing desire for organic products among health-conscious consumers has had a positive impact on the industry's segment demand. The market for organic and natural energy drinks is predicted to rise in emerging countries such as the United States, Canada, India, Germany, and China due to the region's more stringent regulations. Furthermore, as a result of concerns about overly processed, artificial ingredients, as well as the effects of pesticides and antibiotics, an increasing number of nutrition consumers choose organic products over conventional counterparts. This condition has significantly increased the use of organic energy drinks.

Market by Product

• Shots
• Drinks
• Mixers

In terms of product, the drinks segment will hold the bulk of market shares in 2021. Consumers prefer drinks over other options since they give immediate hydration as well as significant nutrients for the body's well-being. Furthermore, due to the variety of tastes and offers for natural beverages, these drinks have a larger consumer base.

Market by Packaging

• Bottles
• Cans
• Others

In terms of packaging, the canning segment accounted for nearly half of the market shares in 2021. Metal cans are chosen by youthful consumers because of their mobility and resistance to shattering. Consumers, who are getting more educated in their tastes and preferences, are increasingly choosing these beverages over canned alcohol and other alcoholic beverages. Furthermore, as a result of the shutdown of bars, pubs, and eateries due to the coronavirus outbreak, demand for the product in cans has skyrocketed and is expected to continue to rise over the forecast period.

Market by Distribution Channel

• On-trade
• Off-trade

Based on the distribution channel, the on-trade category is expected to grow significantly in the industry over the next few years. The segment is being driven by an increasing number of restaurants, resorts, cafeterias, pubs, diners, and parties that offer a varied assortment of these beverages. Such factors are expected to boost product sales, and this trend is expected to continue in the near future. Moreover, consumption of the product and carbonated beverages has shifted away from bars and restaurants and into personal spaces, which has harmed the on-trade market.

Energy Drinks Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Latin America

• Mexico
• Brazil
• Rest of Latin America

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

The Middle East & Africa (MEA)

• Gulf Cooperation Council (GCC)
• South Africa
• Rest of the Middle East & Africa