Report coverage

Market Dynamics

Rapid technological advancements are taking place in electronic devices. Manufacturers are focused on development of advanced fridges/coolers that aid consumers in keeping the wine safe and fresh. Features such as smudge-proof, internet-enabled touch screens and recipe guides, mobile apps to control coolers are witnessing high demand. Consumer preference for wine is increasing; wide acceptability from restaurants of wine as flavor addition is increasing demand for wine. In 2017, over 900,000,000 gallons of wine produced in the US and in January 2019, there were 10,043 wineries making leading US in wine consumption in world. With the high production and consumption of wine is increasing demand for coolers. California is a major exporter of wine accounting 95% of US wine export. In 2018 the wine export of the US reached US$1.46 billion in value. Alcohol consumption is rising among consumers at a noticeable rate. Sale of sprit has gone up drastically across the globe. With social acceptance for alcohol consumption demand for various spirits and coolers is increasing this is expected to drive the growth of global wine cooler market.

Major players approach towards new product launch in order to attract new customers and enhance the business through acquisition is expected to augment the wine cooler market growth.

In 2021, Zephyr, a global beverage storage solution provider launched “Preserve Single Zone Beverage Cooler and Dual Zone Wine Cooler” in the US market. Press is designed with all new innovative technology making it perfect for the storage of wine and beverage. The product launch is expected to help company enhance the business and increase the product portfolio.

In 2018, Vinotemp, a global wine storage solution provider launched a new line of “Private Reserve Series Wine Coolers.” The introduction of new line is expected to help company enhance the business and increase the customer base.

In addition, increasing acquisition activities by major players in order to enhance the business presence is expected to impact the growth of target market. In 2016, Electrolux AB, a global home appliance manufacturer acquired Vintec. The acquisition was focused on enhancing the Electrolux AB product line in climate-controlled wine cabinets. The acquisition helped the company to enhance the business in Asia Pacific market and increase the business. Factors such as high cost of coolers and availability of short term storage options are expected to hamper the growth of global wine cooler market. In addition, high cost of maintenance is expected to challenge the growth of target market. However, rapid technological advancement in coolers by manufacturers and introduction of AI in products for better cooling at lower cost are factors expected to create new opportunities for players operating in the wine cooler market over the forecast period. In addition, rising partnership between regional and international players is expected to support the revenue transaction of the target market.

Segment Analysis by Region

The market in Asia Pacific is expected to witness faster growth in the target market due to high alcohol consumption in countries such as China and India. Demand from residential sector for wine coolers is increasing. Consumers demand for imported wine is increasing and approach towards keeping the wine cool and safe from bacteria is increasing demand for coolers.

Major players approach towards enhancing the business in developing countries in order to track the untapped market is expected to support the growth of target market. In addition, favorable business policies by the government and emergence of small & mid size enterprises with innovative solutions are expected to support the regional market growth.

Competitive Landscape 

The global wine cooler market is highly competitive due to presence of large number of players and innovative product offerings. In addition, business expansion activities through partnerships and agreements are factors expected to further increase the competition.

Wine Cooler Market Segment Analysis, 2020

The global wine cooler market is segmented into product and end use. The product segment is divided into free-standing, countertop and built-in. Among product the free-standing segment is expected to account for major revenue share in the global wine cooler market.

The end use segment is bifurcated into residential and commercial. Players profiled in the global wine cooler market are Haier, LG Electronics, BSH Allavino, Avanti Products, Electrolux, Donlert Electrical Co. Ltd, Home Appliances Group, Climadi, Shenzhen VRBON Electrical Appliance Co., Ltd., and EuroCave Group.

Market Segmentation

Market By Product

Free-standing
Countertop
Built-in

Market By End Use

Residential
Commercial

Market By Geography

North America
•    U.S.
•    Canada

Europe
•    U.K.
•    Germany
•    France
•    Spain
•    Rest of Europe

Asia-Pacific
•    China
•    Japan
•    India
•    Australia
•    South Korea
•    Rest of Asia-Pacific

Latin America
•    Brazil 
•    Mexico
•    Rest of Latin America

Middle East & Africa
•    GCC
•    South Africa
•    Rest of Middle East & Africa