The water purifier is the device that purifies water with the help of purification technology. The technology is based on a water purification method that removes undesirable chemicals, biological contaminants, suspended solids, and glass from the water. These are widely used in the household sector. Water purifiers are also used in the industrial sector for purifying drinking water and for water treatment. In commercial sectors, these are used in hotels, restaurants, offices, schools, and others.

Market Dynamics

The increasing awareness regarding water safety and quality due to rising water-borne diseases worldwide is primarily driving the market value. The increasing number of government initiatives in many water-scarce countries to spread awareness regarding the usage of safe drinking water is supporting the market value. The technological advancement and new product development to improve water quality is accelerating the market value. The major manufacturers are continuously working on higher technology adoption and product development to ensure maximum elimination of impurities from water is additionally propelling the market value.

On the other hand, low market penetration in rural areas and water-related issues across different geographies is likely to hamper the market growth. According to WHO, Total Dissolved Salts (TDS) levels of more than 1200 mg/liter are unfit for drinking. The total TDS in water varies with different geographic conditions. Therefore, it becomes challenging for companies to provide purified water based on the region, which is hampering the market growth.

RO Technology segment is leading the market value

By technology, the RO segment accounted for the major share in the market. Reverse Osmosis (RO) water purification systems are widely adopted across the globe, owing to its low electricity consumption, performance efficiency, and regular technological innovation. Reverse Osmosis or RO technology removes contaminants from water by pushing the water through a semi-permeable RO membrane which allows the passage of only water molecules and rejects almost all organics, dissolved salts, and bacteria. The fact is accelerating the segmental market value.

The market research study on “Water Purifier Market– Global Industry Analysis, Market Size, Opportunities and Forecast, 2020 – 2027”, offers a detailed insight into the global water purifier market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact are provided in the report. The report provides insights into the global water purifier market, its technology, distribution channel, portability, end user, and major geographic regions. The report covers basic development policies and layouts of technology development processes. Secondly, the report covers global water purifier market size and volume, and segment markets by technology, distribution channel, portability, end user, and geography along with the information on companies operating in the market. The water purifier market analysis is provided for major regional markets including North America, Europe, Asia Pacific, Latin America and Middle East and Africa. For each region, the market size and volume for different segments have been covered under the scope of the report.

Asia Pacific is the leading market with maximum share

In 2019, Asia Pacific accounted for the major share in the water purifier market. The increasing disposable income, population, and pollution in the major economies of the region including China and India are supporting the market value. The presence of major players in the regional market is further supporting the market value. Eureka Forbes Limited, KENT RO Systems Limited, Blue Star Limited, Hindustan Unilever Limited, and Tata Chemicals Limited are some of the major players operating in the Indian

The players profiled in the report include A. O. Smith Corporation (Aquasana Inc.), Amway Corporation, Best Water Technology, Eureka Forbes Limited, Halo Source Inc., Kent Ro System Ltd., LG Electronics, Panasonic Corporation, Suez Water Technologies & Solutions (SUEZ), and Tata Chemicals Ltd.

Market Segmentation

Market By Technology

• UV
• RO
• Gravity Based
• Others

Market By Distribution Channel

• Retail Sales
• Direct Sales
• Online

Market By Portability

• Portable
• Non-portable

Market By End User

• Industrial
• Commercial 
• Residential 

Market By Geography

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of Middle East & Africa