The global variable data printing market size is anticipated to reach around US$ 45,000 Mn by 2027 and growing at a CAGR of around 16% during the forecast period 2020 to 2027.
Variable data printing (VDP) is also known as variable information printing (VIP) as this method can change the printed data within a single press run. Variable data printing is carried out with digital printing equipment. An electronic database containing the variable data is used to personalize or modify certain elements of each printed piece which has been created.
Market Insights
The key factors that propel the growth of the global variable data printing market is growing adoption of barcode concept to generate invoice and stock monitoring of large volume. The other factors that is likely to boost the growth of the market during forecast period is increasing demand of variable printing labels to generate serial number, provide detail information about the product in less time and low cost. In addition, increasing focus on innovative printing and application of product, coupled with growing industries such as food & beverage, pharmaceuticals, and others, are some of the other factors projected to fuel the growth of market to some of extent. The growing trend of e-commerce websites for shopping is also expected to contribute significant growth to the market during forecast period. However, the stringent regulation in different countries and high cost of the raw material are the factors that may hamper the growth of market.
VDP plays a major role in the retail sector by compiling customer address information to generate targeted mailings, such as a catalog with accurate models. Variable data printing also plays a vital role in the healthcare sector due to the increasing demand for serialization of pharmaceutical products. Another reason for the preference of the VDP in pharmaceuticals is the increase in barcoding. The increase in demand for variable printing between sectors such as food and beverage and consumer products will also make a significant contribution to stimulating the market growth of this printing technique.
Report coverage
The market research study on “Variable Data Printing Market (By Label Type: Release Liner Labels, Linerless Labels; By Composition: Facestock, Topcoat; By Printing Technology: Thermal Transfer, Electrophotography, Direct Thermal, Inkjet; By End-Use Sector: Food & beverage, Consumer durable, Pharmaceutical, Home & personal, Retail sector, Others (Industrial Lubricants and Paints)) - Global Industry Analysis, Market Size, Opportunities and Forecast, 2020 - 2027” offers detailed insights on the global variable data printing market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact are provided in the report. The report also provides competitive landscape to understand the current stance of particular player. The report provides insights on global variable data printing market are label type, composition, printing technology, end-use sector, and major geographic regions. The variable data printing market analysis is provided for major regional markets including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. For each region, the market size for different segments has been covered under the scope of report.
Asia Pacific hold the largest market share for variable data printing labels owing to rapid industrialization. China and India are known as economic powerhouse in Asia Pacific and are playing key market in the region. North America is the second largest consumer of variable data printing labels due to the growth of e-commerce industry and personalized marketing programs. Intensive research and development is taking place in U.S. to improve variable data printing technology. The need to apply the stock-keeping code and export-import destination code is boosting the market for variable data printing labels in Latin America and the Middle East and Africa.
Key Players
Major players included in this report are Mondi Plc, WS Packaging Group, Inc., HP Inc., Quad/Graphics Inc., R.R. Donnelley & Sons Company, Xerox Corporation, Cenveo, Inc., Canon Inc., Avery Dennison Corporation, 3M Company, and others.
The global variable data printing market is segmented as below:
Market Segmentation
Variable Data Printing Market By Label Type
Release liner labels
Linerless labels
Variable Data Printing Market By Composition
Facestock
Topcoat
Variable Data Printing Market By Printing Technology
Thermal transfer
Electrophotography
Direct thermal
Inkjet
Variable Data Printing Market By End-Use Sector
Food & beverage
Consumer durable
Pharmaceutical
Home & personal
Retail sector
Others (Industrial Lubricants and Paints)
Variable Data Printing Market By Geography
North America
Europe
- UK
- Germany
- France
- Spain
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Rest of Latin America
Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
Table Of Content:
CHAPTER 1. INDUSTRY OVERVIEW
1.1. Definition and Scope
1.1.1. Definition of Variable Data Printing
1.1.2. Market Segmentation
1.1.3. List of Abbreviations
1.2. Summary
1.2.1. Market Snapshot
1.2.2. Variable Data Printing Market By Label Type
1.2.2.1. Global Variable Data Printing Market Revenue and Growth Rate Comparison By Label Type (2020-2027)
1.2.2.2. Global Variable Data Printing Market Revenue Share By Label Type in 2019
1.2.2.3. Release liner labels
1.2.2.4. Linerless labels
1.2.3. Variable Data Printing Market By Composition
1.2.3.1. Global Variable Data Printing Market Revenue and Growth Rate Comparison By Composition (2020-2027)
1.2.3.2. Facestock
1.2.3.3. Topcoat
1.2.4. Variable Data Printing Market By Printing Technology
1.2.4.1. Global Variable Data Printing Market Revenue and Growth Rate Comparison By Printing Technology (2020-2027)
1.2.4.2. Thermal transfer
1.2.4.3. Electrophotography
1.2.4.4. Direct thermal
1.2.4.5. Inkjet
1.2.5. Variable Data Printing Market By End-Use Sector
1.2.5.1. Global Variable Data Printing Market Revenue and Growth Rate Comparison By End-Use Sectorr (2020-2027)
1.2.5.2. Food & beverage
1.2.5.3. Consumer durable
1.2.5.4. Pharmaceutical
1.2.5.5. Home & personal
1.2.5.6. Retail sector
1.2.5.7. Others (Industrial Lubricants and Paints)
1.2.6. Variable Data Printing Market By Geography
1.2.6.1. Global Variable Data Printing Market Revenue and Growth Rate Comparison by Geography (2020-2027)
1.2.6.2. North America Variable Data Printing Market Revenue and Growth Rate(2020-2027)
1.2.6.3. Europe Variable Data Printing Market Revenue and Growth Rate(2020-2027)
1.2.6.4. Asia-Pacific Variable Data Printing Market Revenue and Growth Rate(2020-2027)
1.2.6.5. Latin America Variable Data Printing Market Revenue and Growth Rate(2020-2027)
1.2.6.6. Middle East and Africa (MEA) Variable Data Printing Market Revenue and Growth Rate(2020-2027)
CHAPTER 2. MARKET DYNAMICSAND COMPETITION ANALYSIS
2.1. Market Drivers
2.2. Restraints and Challenges
2.3. Growth Opportunities
2.4. Porter’s Five Forces Analysis
2.4.1. Bargaining Power of Suppliers
2.4.2. Bargaining Power of Buyers
2.4.3. Threat of Substitute
2.4.4. Threat of New Entrants
2.4.5. Degree of Competition
2.5. Value Chain Analysis
2.6. Cost Structure Analysis
2.6.1. Raw Material and Suppliers
2.6.2. Manufacturing Process Analysis
2.7. Regulatory Compliance
2.8. Competitive Landscape, 2019
2.8.1. Player Positioning Analysis
2.8.2. Key Strategies Adopted By Leading Players
CHAPTER 3. MANUFACTURING PLANTS ANALYSIS
3.1. Capacity and Commercial Production Date of Global Variable Data Printing Major Manufacturers in 2019
3.2. Manufacturing Plants Distribution of Global Variable Data Printing Major Manufacturers in 2019
3.3. R&D Status and Technology Source of Global Variable Data Printing Major Manufacturers in 2019
3.4. Raw Materials Sources Analysis of Global Variable Data Printing Major Manufacturers in 2019
CHAPTER 4. VARIABLE DATA PRINTING MARKET BY LABEL TYPE
4.1. Global Variable Data Printing Revenue By Label Type
4.2. Release liner labels
4.2.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
4.2.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
4.3. Linerless labels
4.3.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
4.3.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
CHAPTER 5. VARIABLE DATA PRINTING MARKET BY COMPOSITION
5.1. Global Variable Data Printing Revenue By Composition
5.2. Facestock
5.2.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
5.2.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
5.3. Topcoat
5.3.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
5.3.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
CHAPTER 6. VARIABLE DATA PRINTING MARKET BY PRINTING TECHNOLOGY
6.1. Global Variable Data Printing Revenue By Printing Technology
6.2. Thermal transfer
6.2.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
6.2.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
6.3. Electrophotography
6.3.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
6.3.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
6.4. Direct thermal
6.4.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
6.4.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
6.5. Inkjet
6.5.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
6.5.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
CHAPTER 7. VARIABLE DATA PRINTING MARKET BY END-USE SECTOR
7.1. Global Variable Data Printing Revenue By End-Use Sector
7.2. Food & beverage
7.2.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
7.2.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
7.3. Consumer durable
7.3.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
7.3.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
7.4. Pharmaceutical
7.4.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
7.4.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
7.5. Home & personal
7.5.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
7.5.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
7.6. Retail sector
7.6.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
7.6.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
7.7. Others (Industrial Lubricants and Paints)
7.7.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
7.7.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
CHAPTER 8. NORTH AMERICA VARIABLE DATA PRINTING MARKET BY COUNTRY
8.1. North America Variable Data Printing Market Revenue and Growth Rate, 2020 - 2027 ($Million)
8.2. North America Variable Data Printing Market Revenue Share Comparison, 2020 & 2027 (%)
8.3. U.S.
8.3.1. U.S. Variable Data Printing Market Revenue and Forecast By Label Type, 2020 - 2027 ($Million)
8.3.2. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
8.3.3. Market Revenue and Forecast By Printing Technology, 2020 - 2027 ($Million)
8.3.4. Market Revenue and Forecast By End-Use Sector, 2020 - 2027 ($Million)
8.4. Canada
8.4.1. Market Revenue and Forecast By Label Type, 2020 - 2027 ($Million)
8.4.2. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
8.4.3. Market Revenue and Forecast By Printing Technology, 2020 - 2027 ($Million)
8.4.4. Market Revenue and Forecast By End-Use Sector, 2020 - 2027 ($Million)
CHAPTER 9. EUROPE VARIABLE DATA PRINTING MARKET BY COUNTRY
9.1. Europe Variable Data Printing Market Revenue and Growth Rate, 2020 - 2027 ($Million)
9.2. Europe Variable Data Printing Market Revenue Share Comparison, 2020 & 2027 (%)
9.3. UK
9.3.1. Market Revenue and Forecast By Label Type, 2020 - 2027 ($Million)
9.3.2. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
9.3.3. Market Revenue and Forecast By Printing Technology, 2020 - 2027 ($Million)
9.3.4. Market Revenue and Forecast By End-Use Sector, 2020 - 2027 ($Million)
9.4. Germany
9.4.1. Market Revenue and Forecast By Label Type, 2020 - 2027 ($Million)
9.4.2. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
9.4.3. Market Revenue and Forecast By Printing Technology, 2020 - 2027 ($Million)
9.4.4. Market Revenue and Forecast By End-Use Sector, 2020 - 2027 ($Million)
9.5. France
9.5.1. Market Revenue and Forecast By Label Type, 2020 - 2027 ($Million)
9.5.2. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
9.5.3. Market Revenue and Forecast By Printing Technology, 2020 - 2027 ($Million)
9.5.4. Market Revenue and Forecast By End-Use Sector, 2020 - 2027 ($Million)
9.6. Spain
9.6.1. Market Revenue and Forecast By Label Type, 2020 - 2027 ($Million)
9.6.2. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
9.6.3. Market Revenue and Forecast By Printing Technology, 2020 - 2027 ($Million)
9.6.4. Market Revenue and Forecast By End-Use Sector, 2020 - 2027 ($Million)
9.7. Rest of Europe
9.7.1. Market Revenue and Forecast By Label Type, 2020 - 2027 ($Million)
9.7.2. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
9.7.3. Market Revenue and Forecast By Printing Technology, 2020 - 2027 ($Million)
9.7.4. Market Revenue and Forecast By End-Use Sector, 2020 - 2027 ($Million)
CHAPTER 10. ASIA-PACIFIC VARIABLE DATA PRINTING MARKET BY COUNTRY
10.1. Asia-Pacific Variable Data Printing Market Revenue and Growth Rate, 2020 - 2027 ($Million)
10.2. Asia-Pacific Variable Data Printing Market Revenue Share Comparison, 2020 & 2027 (%)
10.3. China
10.3.1. Market Revenue and Forecast By Label Type, 2020 - 2027 ($Million)
10.3.2. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
10.3.3. Market Revenue and Forecast By Printing Technology, 2020 - 2027 ($Million)
10.3.4. Market Revenue and Forecast By End-Use Sector, 2020 - 2027 ($Million)
10.4. Japan
10.4.1. Market Revenue and Forecast By Label Type, 2020 - 2027 ($Million)
10.4.2. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
10.4.3. Market Revenue and Forecast By Printing Technology, 2020 - 2027 ($Million)
10.4.4. Market Revenue and Forecast By End-Use Sector, 2020 - 2027 ($Million)
10.5. India
10.5.1. Market Revenue and Forecast By Label Type, 2020 - 2027 ($Million)
10.5.2. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
10.5.3. Market Revenue and Forecast By Printing Technology, 2020 - 2027 ($Million)
10.5.4. Market Revenue and Forecast By End-Use Sector, 2020 - 2027 ($Million)
10.6. Australia
10.6.1. Market Revenue and Forecast By Label Type, 2020 - 2027 ($Million)
10.6.2. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
10.6.3. Market Revenue and Forecast By Printing Technology, 2020 - 2027 ($Million)
10.6.4. Market Revenue and Forecast By End-Use Sector, 2020 - 2027 ($Million)
10.7. South Korea
10.7.1. Market Revenue and Forecast By Label Type, 2020 - 2027 ($Million)
10.7.2. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
10.7.3. Market Revenue and Forecast By Printing Technology, 2020 - 2027 ($Million)
10.7.4. Market Revenue and Forecast By End-Use Sector, 2020 - 2027 ($Million)
10.8. Rest of Asia-Pacific
10.8.1. Market Revenue and Forecast By Label Type, 2020 - 2027 ($Million)
10.8.2. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
10.8.3. Market Revenue and Forecast By Printing Technology, 2020 - 2027 ($Million)
10.8.4. Market Revenue and Forecast By End-Use Sector, 2020 - 2027 ($Million)
CHAPTER 11. LATIN AMERICA VARIABLE DATA PRINTING MARKET BY COUNTRY
11.1. Latin America Variable Data Printing Market Revenue and Growth Rate, 2020 - 2027 ($Million)
11.2. Latin America Variable Data Printing Market Revenue Share Comparison, 2020 & 2027 (%)
11.3. Brazil
11.3.1. Market Revenue and Forecast By Label Type, 2020 - 2027 ($Million)
11.3.2. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
11.3.3. Market Revenue and Forecast By Printing Technology, 2020 - 2027 ($Million)
11.3.4. Market Revenue and Forecast By End-Use Sector, 2020 - 2027 ($Million)
11.4. Mexico
11.4.1. Market Revenue and Forecast By Label Type, 2020 - 2027 ($Million)
11.4.2. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
11.4.3. Market Revenue and Forecast By Printing Technology, 2020 - 2027 ($Million)
11.4.4. Market Revenue and Forecast By End-Use Sector, 2020 - 2027 ($Million)
11.5. Rest of Latin America
11.5.1. Market Revenue and Forecast By Label Type, 2020 - 2027 ($Million)
11.5.2. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
11.5.3. Market Revenue and Forecast By Printing Technology, 2020 - 2027 ($Million)
11.5.4. Market Revenue and Forecast By End-Use Sector, 2020 - 2027 ($Million)
CHAPTER 12. MIDDLE EAST & AFRICA VARIABLE DATA PRINTING MARKET BY COUNTRY
12.1. Middle East & Africa Variable Data Printing Market Revenue and Growth Rate, 2020 - 2027 ($Million)
12.2. Middle East & Africa Variable Data Printing Market Revenue Share Comparison, 2020 & 2027 (%)
12.3. GCC
12.3.1. Market Revenue and Forecast By Label Type, 2020 - 2027 ($Million)
12.3.2. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
12.3.3. Market Revenue and Forecast By Printing Technology, 2020 - 2027 ($Million)
12.3.4. Market Revenue and Forecast By End-Use Sector, 2020 - 2027 ($Million)
12.4. South Africa
12.4.1. Market Revenue and Forecast By Label Type, 2020 - 2027 ($Million)
12.4.2. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
12.4.3. Market Revenue and Forecast By Printing Technology, 2020 - 2027 ($Million)
12.4.4. Market Revenue and Forecast By End-Use Sector, 2020 - 2027 ($Million)
12.5. Rest of Middle East & Africa
12.5.1. Market Revenue and Forecast By Label Type, 2020 - 2027 ($Million)
12.5.2. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
12.5.3. Market Revenue and Forecast By Printing Technology, 2020 - 2027 ($Million)
12.5.4. Market Revenue and Forecast By End-Use Sector, 2020 - 2027 ($Million)
CHAPTER 13. COMPANY PROFILE
13.1. Mondi Plc
13.1.1. Company Snapshot
13.1.2. Overview
13.1.3. Financial Overview
13.1.4. Type Portfolio
13.1.5. Key Developments
13.1.6. Strategies
13.2. WS Packaging Group, Inc.
13.2.1. Company Snapshot
13.2.2. Overview
13.2.3. Financial Overview
13.2.4. Type Portfolio
13.2.5. Key Developments
13.2.6. Strategies
13.3. HP Inc.
13.3.1. Company Snapshot
13.3.2. Overview
13.3.3. Financial Overview
13.3.4. Type Portfolio
13.3.5. Key Developments
13.3.6. Strategies
13.4. Quad/Graphics Inc.
13.4.1. Company Snapshot
13.4.2. Overview
13.4.3. Financial Overview
13.4.4. Type Portfolio
13.4.5. Key Developments
13.4.6. Strategies
13.5. R.R. Donnelley & Sons Company
13.5.1. Company Snapshot
13.5.2. Overview
13.5.3. Financial Overview
13.5.4. Type Portfolio
13.5.5. Key Developments
13.5.6. Strategies
13.6. Xerox Corporation
13.6.1. Company Snapshot
13.6.2. Overview
13.6.3. Financial Overview
13.6.4. Type Portfolio
13.6.5. Key Developments
13.6.6. Strategies
13.7. Cenveo, Inc.
13.7.1. Company Snapshot
13.7.2. Overview
13.7.3. Financial Overview
13.7.4. Type Portfolio
13.7.5. Key Developments
13.7.6. Strategies
13.8. Canon Inc.
13.8.1. Company Snapshot
13.8.2. Overview
13.8.3. Financial Overview
13.8.4. Type Portfolio
13.8.5. Key Developments
13.8.6. Strategies
13.9. Avery Dennison Corporation
13.9.1. Company Snapshot
13.9.2. Overview
13.9.3. Financial Overview
13.9.4. Type Portfolio
13.9.5. Key Developments
13.9.6. Strategies
13.10. 3M Company
13.10.1. Company Snapshot
13.10.2. Overview
13.10.3. Financial Overview
13.10.4. Type Portfolio
13.10.5. Key Developments
13.10.6. Strategies
13.11. Others
13.11.1. Company Snapshot
13.11.2. Overview
13.11.3. Financial Overview
13.11.4. Type Portfolio
13.11.5. Key Developments
13.11.6. Strategies
CHAPTER 14. RESEARCH APPROACH
14.1. Research Methodology
14.1.1. Initial Data Search
14.1.2. Secondary Research
14.1.3. Primary Research
14.2. Assumptions and Scope
