Acumen research and consulting estimates that the global sports technology market is anticipated to reach market size of around US$ 35,000 Mn by 2027 and is anticipated to grow at a CAGR of around 20% in terms of revenue during the forecast period 2020 – 2027.
A number of uses have been found in sports science, such as cricket, baseball, soccer, etc. Due to rising indoor activities such as table tennis, chess etc., as well to outdoor events such as football, rugby, cricket and basketball, sports technology has been prominent over the past several years.
Market Insights
In sporting events like cricket, basketball, football, soccer & rugby sports equipment is mainly employed. The games dominate the sports technology market in terms of revenues. The Internet of Things (IoT) is a key factor behind sports technology demand development in the sport market. Furthermore, major increases in civic engagement and demand for data-driven decisions and operations further support the growth of the sector. In comparison, the expansion of sport technology markets grows in online and outdoor sports. However, strong capital expenditure and budget restrictions and cybersecurity concerns have constrained the development of the sector. The Internet of Things (IoT) in the sports industry, a substantial rise in the interaction of fans, an increase in demand for data-driven decisions and an increase in online and offline sporting activities are among the main factors driving the development of the sporting technology sector. However, the growth of the industry will be limited by high initial expenditure, budget constraints and rising information security issues.
Football Accounts for the Largest Share in the Sports Analytics Market
As a result of the expanded presence of football leagues such as Union of European Football Associations (UEFA) champions League, Multiple Listing Service (MLs), English Premier League (EPL), and Indian Super League (ISL), football is by itself the most significant sport research market segment. According to the World Soccer Association, 42.7 thousand spectators were counted by the Bundesliga League (Germany) in 2019 on an average. In fact, teams and groups that collaborate with strategic firms are a big industry phenomenon. For example, several soccer leagues and clubs collaborated together with Opta, the leading provider of football data. Opta analytics will assess each player action, whether or not a player has a pass, in a specific area. Finally, it is expected that the growing competition, the need for better decision-making to take advantage of their rivals and to enforce policy for field matches, as well as ticket inventories and the impact of social media on the ground, would encourage the implementation of research in the same markets.
Products of hardware and software and rising sports developments through countries such as China and India propel the sports technology industry in the Asia Pacific. Sports like cricket, basketball, baseball etc. have been more active in these economies. In addition, Asia Pacific is projected to grow significantly in the e-sport industry. The market in Asian countries is expected to drive factors such as high bandwidth and the advent of HD and 3D TV. The Asia-Pacific market is forecast to grow by 19.9% in 2019 to 2027 at a fast CAGR. It is projected that the demand in sports technology in Europe is expanding at a fast growth rate, largely due to the use of digital technology in various sports in Europe. The rise of blockchain technologies and artificial intelligence in Europe is expected to create new sports business models. European countries economies are increasing rapidly, leading to an ever rising amount of start-ups and an increasing momentum. Moreover, EU creditors tend to be more traditional, low-risk and demanding. Better connectivity between sports, investment and technology is therefore needed. The sport technology market should be driven by these factors.
Key Players
Major players included in this report are Ericsson, IBM, Fitbit, Cisco, Fujitsu, Oracle, NEC, LG, Sharp, SAP, Apple, Garmin, Sony, Samsung, Panasonic, Tencent, Activision Blizzard, Modern Times Group, CJ Corporation, and others.
In two parts, IBM has been the leader: smart stage and sports analytics. By increasing its product range, IBM is focused on organic development. The organization has experience in large-scale data processing and application technologies that allows its customers to leverage the tremendous volume of data produced by network and Internet devices. IBM became a leading force in sophisticated stadium and in sports analytics with vast tools and experience.
The global sports technology market is segmented as below:
Market Segmentation
Sports Technology Market By Technology
Device
Smart Stadium
Esports
Sports Analytics
Sports Technology Market By Sports
Soccer
Baseball
Basketball
Ice Hockey
American Football/Rugby
Tennis
Cricket
Golf
Esports
Others (Soccer, Swimming, Cycling)
Sports Technology Market By Geography
North America
Europe
- UK
- Germany
- France
- Spain
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Rest of Latin America
Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
CHAPTER 1. Industry Overview of Sports Technology
1.1. Definition and Scope
1.1.1. Definition of Sports Technology
1.1.2. Market Segmentation
1.1.3. Years Considered for the Study
1.1.4. Assumptions and Acronyms Used
1.1.4.1. Market Assumptions and Market Forecast
1.1.4.2. Acronyms Used in Global Sports Technology Market
1.2. Summary
1.2.1. Executive Summary
1.2.2. Sports Technology Market By Technology
1.2.3. Sports Technology Market By Sports
1.2.4. Sports Technology Market by Regions
CHAPTER 2. Research Approach
2.1. Methodology
2.1.1. Research Programs
2.1.2. Market Size Estimation
2.1.3. Market Breakdown and Data Triangulation
2.2. Data Source
2.2.1. Secondary Sources
2.2.2. Primary Sources
CHAPTER 3. Market Dynamics And Competition Analysis
3.1. Market Drivers
3.1.1. Driver 1
3.1.2. Driver 2
3.2. Restraints and Challenges
3.2.1. Restrain 1
3.2.2. Restrain 2
3.3. Growth Opportunities
3.3.1. Opportunity 1
3.3.2. Opportunity 2
3.4. Porter’s Five Forces Analysis
3.4.1. Bargaining Power of Suppliers
3.4.2. Bargaining Power of Buyers
3.4.3. Threat of Substitute
3.4.4. Threat of New Entrants
3.4.5. Degree of Competition
3.5. Market Concentration Ratio and Market Maturity Analysis of Sports Technology Market
3.5.1. Go To Market Strategy
3.5.1.1. Introduction
3.5.1.2. Growth
3.5.1.3. Maturity
3.5.1.4. Saturation
3.5.1.5. Possible Development
3.6. Technological Roadmap for Sports Technology Market
3.7. Value Chain Analysis
3.7.1. List of Key Manufacturers
3.7.2. List of Customers
3.7.3. Level of Integration
3.8. Regulatory Compliance
3.9. Competitive Landscape, 2019
3.9.1. Player Positioning Analysis
3.9.2. Key Strategies Adopted By Leading Players
CHAPTER 4. Sports Technology Market By Technology
4.1. Introduction
4.2. Sports Technology Revenue By Technology
4.2.1. Sports Technology Revenue (US$ Mn) and Forecast, By Technology, 2016-2027
4.2.2. Device
4.2.2.1. Device Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
4.2.3. Smart Stadium
4.2.3.1. Smart Stadium Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
4.2.4. Esports
4.2.4.1. Esports Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
4.2.5. Sports Analytics
4.2.5.1. Sports Analytics Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
CHAPTER 5. Sports Technology Market Revenue By Sports
5.1. Introduction
5.2. Sports Technology Revenue (US$ Mn) By Sports
5.2.1. Sports Technology Revenue (US$ Mn) and Forecast By Sports, 2016 - 2027
5.2.2. Soccer
5.2.2.1. Soccer Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
5.2.3. Baseball
5.2.3.1. Baseball Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
5.2.4. Basketball
5.2.4.1. Basketball Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
5.2.5. American Football/Rugby
5.2.5.1. American Football/Rugby Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
5.2.6. Tennis
5.2.6.1. Tennis Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
5.2.7. Cricket
5.2.7.1. Cricket Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
5.2.8. Golf
5.2.8.1. Golf Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
5.2.9. Esports
5.2.9.1. Esports Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
5.2.10. Others (Soccer, Swimming, Cycling)
5.2.10.1. Others (Soccer, Swimming, Cycling) Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
CHAPTER 6. North America Sports Technology Market By Country
6.1. North America Sports Technology Overview
6.2. U.S.
6.2.1. U.S. Sports Technology Market Revenue (US$ Mn) and Forecast By Technology, 2016-2027
6.2.2. U.S. Sports Technology Market Revenue (US$ Mn) and Forecast By Sports, 2016-2027
6.3. Canada
6.3.1. Canada Sports Technology Market Revenue (US$ Mn) and Forecast By Technology, 2016-2027
6.3.2. Canada Sports Technology Market Revenue (US$ Mn) and Forecast By Sports, 2016-2027
6.4. North America PEST Analysis
CHAPTER 7. Europe Sports Technology Market By Country
7.1. Europe Bioanlytical Testing Services Market Overview
7.2. U.K.
7.2.1. U.K. Sports Technology Market Revenue (US$ Mn) and Forecast By Technology, 2016-2027
7.2.2. U.K. Sports Technology Market Revenue (US$ Mn) and Forecast By Sports, 2016-2027
7.3. Germany
7.3.1. Germany Sports Technology Market Revenue (US$ Mn) and Forecast By Technology, 2016-2027
7.3.2. Germany Sports Technology Market Revenue (US$ Mn) and Forecast By Sports, 2016-2027
7.4. France
7.4.1. France Sports Technology Market Revenue (US$ Mn) and Forecast By Technology, 2016-2027
7.4.2. France Sports Technology Market Revenue (US$ Mn) and Forecast By Sports, 2016-2027
7.5. Spain
7.5.1. Spain Sports Technology Market Revenue (US$ Mn) and Forecast By Technology, 2016-2027
7.5.2. Spain Sports Technology Market Revenue (US$ Mn) and Forecast By Sports, 2016-2027
7.6. Rest of Europe
7.6.1. Rest of Europe Sports Technology Market Revenue (US$ Mn) and Forecast By Technology, 2016-2027
7.6.2. Rest of Europe Sports Technology Market Revenue (US$ Mn) and Forecast By Sports, 2016-2027
7.7. Europe PEST Analysis
CHAPTER 8. Asia Pacific Sports Technology Market By Country
8.1. Asia Pacific Sports Technology Market Overview
8.2. China
8.2.1. China Sports Technology Market Revenue (US$ Mn) and Forecast By Technology, 2016 - 2027
8.2.2. China Sports Technology Market Revenue (US$ Mn) and Forecast By Sports, 2016 - 2027
8.3. Japan
8.3.1. Japan Sports Technology Market Revenue (US$ Mn) and Forecast By Technology, 2016 - 2027
8.3.2. Japan Sports Technology Market Revenue (US$ Mn) and Forecast By Sports, 2016 - 2027
8.4. India
8.4.1. India Sports Technology Market Revenue (US$ Mn) and Forecast By Technology, 2016 - 2027
8.4.2. India Sports Technology Market Revenue (US$ Mn) and Forecast By Sports, 2016 - 2027
8.5. Australia
8.5.1. Australia Sports Technology Market Revenue (US$ Mn) and Forecast By Technology, 2016 - 2027
8.5.2. Australia Sports Technology Market Revenue (US$ Mn) and Forecast By Sports, 2016 - 2027
8.6. South Korea
8.6.1. South Korea Sports Technology Market Revenue (US$ Mn) and Forecast By Technology, 2016 - 2027
8.6.2. South Korea Sports Technology Market Revenue (US$ Mn) and Forecast By Sports, 2016 - 2027
8.7. Rest of Asia-Pacific
8.7.1. Rest of Asia-Pacific Sports Technology Market Revenue (US$ Mn) and Forecast By Technology, 2016 - 2027
8.7.2. Rest of Asia-Pacific Sports Technology Market Revenue (US$ Mn) and Forecast By Sports, 2016 - 2027
8.8. Asia Pacific PEST Analysis
CHAPTER 9. Latin America Sports Technology Market By Country
9.1. Latin America Sports Technology Market Overview
9.2. Brazil
9.2.1. Brazil Sports Technology Market Revenue (US$ Mn) and Forecast By Technology, 2016 - 2027
9.2.2. Brazil Sports Technology Market Revenue (US$ Mn) and Forecast By Sports, 2016 - 2027
9.3. Mexico
9.3.1. Mexico Sports Technology Market Revenue (US$ Mn) and Forecast By Technology, 2016 - 2027
9.3.2. Mexico Sports Technology Market Revenue (US$ Mn) and Forecast By Sports, 2016 - 2027
9.4. Rest of Latin America
9.4.1. Rest of Latin America Sports Technology Market Revenue (US$ Mn) and Forecast By Technology, 2016 - 2027
CHAPTER 10. Middle East & Africa Sports Technology Market By Country
10.1. Middle East & Africa Sports Technology Market Overview
10.2. Saudi Arabia
10.2.1. Saudi Arabia Sports Technology Market Revenue (US$ Mn) and Forecast By Technology, 2016 - 2027
10.2.2. Saudi Arabia Sports Technology Market Revenue (US$ Mn) and Forecast By Sports, 2016 - 2027
10.3. UAE
10.3.1. UAE Sports Technology Market Revenue (US$ Mn) and Forecast By Technology, 2016 - 2027
10.3.2. UAE Sports Technology Market Revenue (US$ Mn) and Forecast By Sports, 2016 - 2027
10.4. Rest of Middle East & Africa
10.4.1. Rest of Middle East & Africa Sports Technology Market Revenue (US$ Mn) and Forecast By Technology, 2016 - 2027
10.4.2. Rest of Middle East & Africa Sports Technology Market Revenue (US$ Mn) and Forecast By Sports, 2016 - 2027
CHAPTER 11. PLAYER ANALYSIS OF STROKE MANAGEMENT
11.1. Sports Technology Market Company Share Analysis
11.2. Competition Matrix
11.2.1. Competitive Benchmarking of key players by price, presence, market share, and R&D investment
11.2.2. New Product Launches and Product Enhancements
11.2.3. Mergers And Acquisition In Global Sports Technology Market
11.2.4. Partnership, Joint Ventures and Strategic Alliances/ Sales Agreements
CHAPTER 12. COMPANY PROFILE
12.1. Ericsson
12.1.1. Company Snapshot
12.1.2. Business Overview
12.1.3. Financial Overview
12.1.3.1. Revenue (US$ Mn), 2019
12.1.3.2. Ericsson 2019 Sports Technology Business Regional Distribution
12.1.4. Product/ Service and Specification
12.1.5. Recent Developments & Business Strategy
12.1.6. Manufacturing Plant Footprint Analysis
12.2. IBM
12.3. Fitbit
12.4. Cisco
12.5. Fujitsu
12.6. Oracle
12.7. NEC
12.8. LG
12.9. Sharp
12.10. SAP
12.11. Apple
12.12. Garmin
12.13. Sony
12.14. Samsung
12.15. Panasonic
12.16. Tencent
12.17. Activision Blizzard
12.18. Modern Times Group
12.19. CJ Corporation
12.20. Others