The Global Sexual Wellness Market size was valued at USD 80.1 Billion in 2021 and is estimated to reach USD 121.6 Billion by 2030, growing at a CAGR of 4.8% from 2022 to 2030.

Sexual wellness, as defined by the World Health Organization, is a state of physical, mental, emotional, and social well-being related to sexuality. It is more than just the absence of illness, dysfunction, or infirmity. Sexual health necessitates a positive and respectful attitude toward sexual orientation and sexual relationships, in addition to the ability to have pleasurable and safe sexual experiences that are free of discrimination, coercion, and violence. Sexual wellness is incorporated of several factors, including recognizing and respecting the sexual rights humans share, having access to sexual health information, education, and care, practicing safe sex, and seeking care when needed. The worldwide sexual wellness market revenue has been increasing due to the increasing cases of sexually transmitted diseases such as HIV/AIDs, STIs, and others. Additionally, the growing number of government initiatives to spread awareness about sexual well-being is considered one of the sexual wellness market trends fueling the demand in the coming years.

Sexual Wellness Market Dynamics

Market Growth Drivers:

• Rising worldwide prevalence of sexually transmitted diseases
• Growing awareness regarding sexual health items
• Changing attitude towards sexual health

Market Restraints:

• Lack of awareness and the reduced availability of correct sources for information
• Allergies from latex condoms

Market Opportunities:

• Increasing government initiatives and sex education programs
• New product launches and R&D among key companies
• Easy availability of sexual items by the growing e-commerce industry 

Report Coverage

Growing awareness regarding sexual health items is one of the primary factors boosting the growth of the global sexual wellness market share. Sexual health wellness items include sex toys, condoms and contraceptives, attractive lingerie, individual ointments, and others, such as sex diversions, sexual enhancement supplements, testing cards, pregnancy testing units, and vaginal sexual wellness items, which ensure the safety and enjoyment of sexual experiences. In addition to that, the changing attitude towards sexual health is another factor fueling the sexual wellness market demand. Intimate and personal care products are quickly emerging to be the next huge opportunity as attitudes toward sex and sexual health shift. The transformation of self-care products from a luxury to a requirement has been critical to the market's emergence of sexual wellness products. Items falling under this umbrella blend enjoyment with wellbeing, catering to personal care, masturbation, and menstruation, and are not limited to toys and lubricants. Similarly, female sexual wellness is a huge business opportunity for retailers.

However, openly debating sex and sexual well-being as well as the use of sex toys and other sexual items is still considered taboo in many countries. In addition, the use of condoms can trigger latex allergy among some individuals. Also, a dry lubricant that is used on the surface of latex condoms could cause ovarian cancer as well as fibrosis in fallopian tubes, thereby making women infertile. Furthermore, an increase in government initiatives and sex education programs are considered to be creating numerous growth opportunities for the market throughout the forecasted years. For example, masturbation was recommended by the NYC Health Department as the safest form of sexual activity to minimize contact with others and the spread of COVID-19.

Sexual Wellness Market Segmentation

The global sexual wellness market segmentation is based on product, end-user, distribution channel, and region.

Market by Product

• Male Condoms
• Female Contraceptives
• Sex Toys
• Lubricants & Sprays
• Others

Based on products, the sex toys segment held for the majority of the sexual wellness market share in 2021 and is likely to do the same throughout the forecasted years 2022 – 2030. Sex toys have grown in popularity among the millennial population because of the benefits associated with them. These toys, for example, aid in the enhancement of sexual pleasure and the prevention of sexually transmitted diseases such as HIV/AIDS. The social stigma regarding using a sex toy is fading away, thereby propelling the market demand. Additionally, growing awareness due to various initiatives, increasing importance of self-pleasure, and enjoying sex toys with or without a partner are some factors that are contributing to the growth of sexual wellness market revenue.

Market by End-User

• Men
• Women
• LGBT Community

Women sexual wellness is considered as one of the lucrative segments in the industry. Women's segment growth is driven by an increase in the number of working women, sex education, gender neutrality, and sexual health awareness.Additionally, the growing female childbearing population in the United States, as well as the ease of online shopping and e-commerce, are expected to boost sales of sexual wellness products. Moreover, a rapid growth of sexual products can be witnessed among LGBT community. Rising awareness among LGBT community as well legalization of their marriages in emerging countries like India is likely to create numerous growth opportunities for the expansion of products like dildos, vibrators, lubricants, delay sprays etc.

Market by Distribution Channel

• Specialty Stores
• Online Stores
• Drug Stores
• Supermarkets & Hypermarkets

Based on the distribution channel, the online stores' segment generated considerable revenue along with the fastest growth rate throughout the coming years. The growth in internet penetration as well as the widespread availability of products on e-commerce websites has triggered the online sales channel to spur lucrative growth opportunities. Furthermore, the anonymity maintained in product delivery is an added benefit for customers preferring online purchases over specialty or other stores, particularly in the case of sex toys. This factor has also contributed to the expansion of online sales channels.

Sexual Wellness Market Regional Overview

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Latin America

• Mexico
• Brazil
• Rest of Latin America

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

The Middle East & Africa (MEA)

• Gulf Cooperation Council (GCC)
• South Africa
• Rest of the Middle East & Africa