The global protein supplements market is expected to grow at a CAGR of around 8.5% from 2020 to 2027 and expected to reach the market value of around US$ 22.6 Bn by 2027.
Protein supplements are one of the most popular dietary supplements among athletes, physically active adults, and soldiers looking to gain muscle mass, improve exercise recovery, and improve performance. When protein intake is insufficient, even with a positive nitrogen balance, maximal strength and lean mass gains are impossible to achieve. As a result, many people, particularly athletes, take protein supplements to meet the extra demands of training and/or competition. A higher protein intake is beneficial for muscle and strength development, so bodybuilders and other strength athletes frequently use protein supplements to meet their protein requirements.
Market Trends
Powdered protein supplements are convenient but unnecessary for the most
If an adult is in good health and considering supplementation, the goal should be to increase muscle mass, as recommended by major researchers who have focused on increasing muscle growth and strength. Regardless of their exercise routine, older adults may benefit from increasing protein slightly; however, for the majority of us, resistance training is more effective than simply supplementing with protein. Larger amounts merely add calories and can actually reduce muscle-building potential. As a result, consuming multiple scoops of protein powder at once is unlikely to be beneficial. Plant-based powders typically have less protein, but they should not be overlooked as an option. Rice and pea protein, for example, have been shown to stimulate muscle growth in the same way that whey, a milk-based protein known for its high quality and rapid absorption, does. As a result, increasing protein the old-fashioned way is no longer an option; taking a supplement can be both effective and convenient; however, the majority of the population does not require protein powder supplements.
Growth factors
Medical benefits associated with protein supplements positively impact the market growth
While losing weight, older adults should eat more protein-rich foods, according to the KAISER FAMILY FOUNDATION during these stressful times, our bodies process protein less efficiently, despite the fact that we need it to maintain muscle mass and strength, bone health, and other important physiological functions. Furthermore, a 2018 study found that over a 23-year period, more than 2,900 seniors who ate more protein were 30% less likely to become functionally impaired than those who ate the least amount. Furthermore, in 2013, an international group of physicians and nutrition experts recommended that healthy older adults consume 1 to 1.2 grams of protein per kilograms of body weight daily a 25 to 50% increase over the RDA. But apart from that, patients undergoing weight-loss surgery are advised to consume 60-80 grams of protein per day for the adjustable gastric band (AGB), vertical sleeve gastrectomy (VSG), and Roux-en-Y gastric bypass (RYGB). These recommendations are for people who do not have any complications (malabsorptive procedures alter digestion, thus causing the food to be poorly digested and incompletely absorbed). Those who have complications will have different protein requirements. There are no specific requirements for postoperative WLS patients who have complications. It is recommended that you consult with your surgeon and a dietitian to determine your protein needs and adequate protein intake.
Protein supplements among the health enhancers have gained significant attention in the global market
Protein is essential for athletic performance because it increases glycogen storage, reduces muscle soreness, and promotes muscle repair. People who engage in regular sport and exercise, such as training for a running or cycling event or lifting weights on a regular basis, may have slightly higher protein requirements than the general sedentary population in order to promote muscle tissue growth and repair. The American College of Sports Medicine (ACSM) recommends focusing on protein timing rather than total intake, ensuring high quality protein is consumed throughout the day (after key exercise sessions and every 3–5 hours over multiple meals, depending on requirements). In athletes who are in an energy deficit, such as team sport players trying to lose weight gained during the off season, consuming protein amounts at the high end, or slightly higher, than the recommendations may be beneficial in reducing muscle mass loss during weight loss.
Government involvement helps to identify counterfeit or illicit protein supplements among the ever-growing population
In Australia, supplements include vitamins, minerals, sports nutrition products such as protein powders, and other items that may improve nutrition and performance. Supplements in Australia may be classified as either food or medicine, depending on whether they meet the requirements outlined in the Food Standards Code or the Therapeutic Goods Act 1989. Any TGA-regulated product will have a 'AUST' number on the label. These products are regulated in proportion to their risk, are approved for supply in Australia, and are listed in the Australian Register of Therapeutic Goods (ARTG) as either registered medicines (AUST-R) or listed medicines (AUST-L) (AUST-L). All products that meet the criteria for a therapeutic good must be included in the ARTG before they can be legally supplied. In Australia, performance and image enhancing drugs are becoming more common. The TGA has not approved many of these products, while others have been approved as prescription-only medicines for specific uses. The TGA warns consumers not to use performance and image enhancing drugs unless they have been prescribed by a doctor.
Market Segmentation
The global protein supplements market is segmented based on source, product, application, and distribution channel. By source, the market is classified into animal-based and plant-based. Animal-based is further segmented as whey, casein, egg, and others. By plant-based, the market is segregated as soy, spirulina, pumpkin seed, and among others. Further, product is segmented as powder, bars, ready-to-drink (RTD), and others. By application, the market is bifurcated into sports nutrition and functional food. By distribution channel, the market is segmented as supermarkets, online stores, direct to customers (DTC), and others
Regional Overview
North America holds the dominating market share for the protein supplements market
North America has historically led the global protein supplements market in terms of market share, and this trend is expected to continue throughout the forecast period. Europe, on the other hand, will hold the second largest market share in the global protein supplement market. Aside from that, Asia Pacific is expected to have the fastest growing CAGR in the coming years.
Competitive Landscape
The prominent players involved in the global protein supplements market involve Glanbia plc, MusclePharm, Abbott Laboratories, CytoSport, Iovate Health Sciences International Inc., QuestNutrition, Nature's Bounty Co. (NBTY), NOW® Foods, Transparent Labs, and among others
Market Segmentation
Market By Source
Animal-based
Plant-based
Market By Product
Powder
Bars
Ready-to-Drink (RTD)
Others
Market By Application
Sports Nutrition
Functional Food
Market By Distribution Channel
Supermarkets
Online Stores
Direct to Customers (DTC)
Others
Market By Geography
North America
• U.S.
• Canada
Europe
• U.K.
• Germany
• France
• Spain
• Rest of Europe
Asia-Pacific
• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific
Latin America
• Brazil
• Mexico
• Rest of Latin America
Middle East & Africa
• GCC
• South Africa
• Rest of Middle East & Africa
CHAPTER 1.Industry Overview of Protein Supplements
1.1.Definition and Scope
1.1.1.Definition of Protein Supplements
1.1.2.Market Segmentation
1.1.3.Years Considered for the Study
1.1.4.Assumptions and Acronyms Used
1.1.4.1.Market Assumptions and Market Forecast
1.1.4.2.Acronyms Used in Global Protein Supplements Market
1.2.Summary
1.2.1.Executive Summary
1.2.2.Protein Supplements Market By Source
1.2.3.Protein Supplements Market By Product
1.2.4.Protein Supplements Market By Application
1.2.5.Protein Supplements Market By Distribution Channel
1.2.6.Protein Supplements Market by Regions
CHAPTER 2.Research Approach
2.1.Methodology
2.1.1.Research Programs
2.1.2.Market Size Estimation
2.1.3.Market Breakdown and Data Triangulation
2.2.Data Source
2.2.1.Secondary Sources
2.2.2.Primary Sources
CHAPTER 3.Market Dynamics And Competition Analysis
3.1.Market Drivers
3.1.1.Driver 1
3.1.2.Driver 2
3.2.Restraints and Challenges
3.2.1.Restrain 1
3.2.2.Restrain 2
3.3.Growth Opportunities
3.3.1.Opportunity 1
3.3.2.Opportunity 2
3.4.Porter’s Five Forces Analysis
3.4.1.Bargaining Power of Suppliers
3.4.2.Bargaining Power of Buyers
3.4.3.Threat of Substitute
3.4.4.Threat of New Entrants
3.4.5.Degree of Competition
3.5.Regulatory Compliance
3.6.Competitive Landscape, 2019
3.6.1.Player Positioning Analysis
3.6.2.Key Strategies Adopted By Leading Players
CHAPTER 4.Protein Supplements Market By Source
4.1.Introduction
4.2.Protein Supplements Revenue By Source
4.2.1.Protein Supplements Revenue (US$ Mn) and Forecast, By Source, 2016-2027
4.2.2.Animal-based
4.2.2.1.Animal-based Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
4.2.2.2.Whey
4.2.2.2.1.Whey Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
4.2.2.3.Casein
4.2.2.3.1.Casein Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
4.2.2.4.Egg
4.2.2.4.1.Egg Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
4.2.2.5.Others
4.2.2.5.1.Others Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
4.2.3.Plant-based
4.2.3.1.Plant-based Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
4.2.3.2.Soy
4.2.3.2.1.Soy Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
4.2.3.2.2.Spirulina
4.2.3.2.2.1.SpirulinaMarket Revenue (US$ Mn) and Growth Rate (%), 2016-2027
4.2.3.2.3.Pumpkin Seed
4.2.3.2.3.1.Pumpkin Seed Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
4.2.3.2.4.Others
4.2.3.2.4.1.Others Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
CHAPTER 5.Protein Supplements Market Revenue By Product
5.1.Introduction
5.2.Protein Supplements Revenue (US$ Mn) By Product
5.2.1.Protein Supplements Revenue (US$ Mn) and Forecast By Product, 2016 - 2027
5.2.2.Powder
5.2.2.1.Powder Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
5.2.3.Bars
5.2.3.1.Bars Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
5.2.4.Ready-to-Drink (RTD)
5.2.4.1.Ready-to-Drink (RTD) Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
5.2.5.Others
5.2.5.1.Others Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
CHAPTER 6.Protein Supplements Market By Application
6.1.Introduction
6.2.Protein Supplements Revenue (US$ Mn) By Application
6.2.1.Protein Supplements Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
6.2.2.Sports Nutrition
6.2.2.1.Sports Nutrition Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
6.2.3.Functional Food
6.2.3.1.Functional Food Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
CHAPTER 7.Protein Supplements Market By Distribution Channel
7.1.Introduction
7.2.Protein Supplements Revenue (US$) By Distribution Channel
7.2.1.Protein Supplements Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 - 2027
7.3.Supermarkets
7.3.1.Supermarkets Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
7.4.Online Stores
7.4.1.Online Stores Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
7.5.Direct to Customers (DTC)
7.5.1.Direct to Customers (DTC) Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
7.6.Others
7.6.1.Others Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
CHAPTER 8.North America Protein Supplements Market By Country
8.1.North America Protein Supplements Overview
8.2.U.S.
8.2.1.U.S. Protein Supplements Market Revenue (US$ Mn) and Forecast By Source, 2016-2027
8.2.2.U.S. Protein Supplements Market Revenue (US$ Mn) and Forecast By Product, 2016-2027
8.2.3.U.S. Protein Supplements Market Revenue (US$ Mn) and Forecast By Application, 2016-2027
8.2.4.U.S. Protein Supplements Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016-2027
8.3.Canada
8.3.1.Canada Protein Supplements Market Revenue (US$ Mn) and Forecast By Source, 2016-2027
8.3.2.Canada Protein Supplements Market Revenue (US$ Mn) and Forecast By Product, 2016-2027
8.3.3.Canada Protein Supplements Market Revenue (US$ Mn) and Forecast By Application, 2016-2027
8.3.4.Canada Protein Supplements Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016-2027
8.4.North America PEST Analysis
CHAPTER 9.Europe Protein Supplements Market By Country
9.1.Europe Protein Supplements Market Overview
9.2.U.K.
9.2.1.U.K. Protein Supplements Market Revenue (US$ Mn) and Forecast By Source, 2016-2027
9.2.2.U.K. Protein Supplements Market Revenue (US$ Mn) and Forecast By Product, 2016-2027
9.2.3.U.K. Protein Supplements Market Revenue (US$ Mn) and Forecast By Application, 2016-2027
9.2.4.U.K. Protein Supplements Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016-2027
9.3.Germany
9.3.1.Germany Protein Supplements Market Revenue (US$ Mn) and Forecast By Source, 2016-2027
9.3.2.Germany Protein Supplements Market Revenue (US$ Mn) and Forecast By Product, 2016-2027
9.3.3.Germany Protein Supplements Market Revenue (US$ Mn) and Forecast By Application, 2016-2027
9.3.4.Germany Protein Supplements Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016-2027
9.4.France
9.4.1.France Protein Supplements Market Revenue (US$ Mn) and Forecast By Source, 2016-2027
9.4.2.France Protein Supplements Market Revenue (US$ Mn) and Forecast By Product, 2016-2027
9.4.3.France Protein Supplements Market Revenue (US$ Mn) and Forecast By Application, 2016-2027
9.4.4.France Protein Supplements Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016-2027
9.5.Spain
9.5.1.Spain Protein Supplements Market Revenue (US$ Mn) and Forecast By Source, 2016-2027
9.5.2.Spain Protein Supplements Market Revenue (US$ Mn) and Forecast By Product, 2016-2027
9.5.3.Spain Protein Supplements Market Revenue (US$ Mn) and Forecast By Application, 2016-2027
9.5.4.Spain Protein Supplements Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016-2027
9.6.Rest of Europe
9.6.1.Rest of Europe Protein Supplements Market Revenue (US$ Mn) and Forecast By Source, 2016-2027
9.6.2.Rest of Europe Protein Supplements Market Revenue (US$ Mn) and Forecast By Product, 2016-2027
9.6.3.Rest of Europe Protein Supplements Market Revenue (US$ Mn) and Forecast By Application, 2016-2027
9.6.4.Rest of Europe Protein Supplements Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016-2027
9.7.Europe PEST Analysis
CHAPTER 10.Asia Pacific Protein Supplements Market By Country
10.1.Asia Pacific Protein Supplements Market Overview
10.2.China
10.2.1.China Protein Supplements Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
10.2.2.China Protein Supplements Market Revenue (US$ Mn) and Forecast By Product, 2016 - 2027
10.2.3.China Protein Supplements Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
10.2.4.China Protein Supplements Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 - 2027
10.3.Japan
10.3.1.Japan Protein Supplements Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
10.3.2.Japan Protein Supplements Market Revenue (US$ Mn) and Forecast By Product, 2016 - 2027
10.3.3.Japan Protein Supplements Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
10.3.4.Japan Protein Supplements Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 - 2027
10.4.India
10.4.1.India Protein Supplements Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
10.4.2.India Protein Supplements Market Revenue (US$ Mn) and Forecast By Product, 2016 - 2027
10.4.3.India Protein Supplements Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
10.4.4.India Protein Supplements Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 - 2027
10.5.Australia
10.5.1.Australia Protein Supplements Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
10.5.2.Australia Protein Supplements Market Revenue (US$ Mn) and Forecast By Product, 2016 - 2027
10.5.3.Australia Protein Supplements Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
10.5.4.Australia Protein Supplements Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 - 2027
10.6.South Korea
10.6.1.South Korea Protein Supplements Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
10.6.2.South Korea Protein Supplements Market Revenue (US$ Mn) and Forecast By Product, 2016 - 2027
10.6.3.South Korea Protein Supplements Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
10.6.4.South Korea Protein Supplements Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 - 2027
10.7.Rest of Asia-Pacific
10.7.1.Rest of Asia-Pacific Protein Supplements Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
10.7.2.Rest of Asia-Pacific Protein Supplements Market Revenue (US$ Mn) and Forecast By Product, 2016 - 2027
10.7.3.Rest of Asia-Pacific Protein Supplements Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
10.7.4.Rest of Asia-Pacific Protein Supplements Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 - 2027
10.8.Asia Pacific PEST Analysis
CHAPTER 11.Latin America Protein Supplements Market By Country
11.1.Latin America Protein Supplements Market Overview
11.2.Brazil
11.2.1.Brazil Protein Supplements Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
11.2.2.Brazil Protein Supplements Market Revenue (US$ Mn) and Forecast By Product, 2016 - 2027
11.2.3.Brazil Protein Supplements Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
11.2.4.Brazil Protein Supplements Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 - 2027
11.3.Mexico
11.3.1.Mexico Protein Supplements Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
11.3.2.Mexico Protein Supplements Market Revenue (US$ Mn) and Forecast By Product, 2016 - 2027
11.3.3.Mexico Protein Supplements Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
11.3.4.Mexico Protein Supplements Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 - 2027
11.4.Rest of Latin America
11.4.1.Rest of Latin America Protein Supplements Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
11.4.2.Rest of Latin America Protein Supplements Market Revenue (US$ Mn) and Forecast By Product, 2016 - 2027
11.4.3.Rest of Latin America Protein Supplements Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
11.4.4.Rest of Latin America Protein Supplements Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 – 2027
11.5.Latin America PEST Analysis
CHAPTER 12.Middle East & Africa Protein Supplements Market By Country
12.1.Middle East & Africa Protein Supplements Market Overview
12.2.Saudi Arabia
12.2.1.Saudi Arabia Protein Supplements Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
12.2.2.Saudi Arabia Protein Supplements Market Revenue (US$ Mn) and Forecast By Product, 2016 - 2027
12.2.3.Saudi Arabia Protein Supplements Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
12.2.4.Saudi Arabia Protein Supplements Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 - 2027
12.3.UAE
12.3.1.UAE Protein Supplements Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
12.3.2.UAE Protein Supplements Market Revenue (US$ Mn) and Forecast By Product, 2016 - 2027
12.3.3.UAE Protein Supplements Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
12.3.4.UAE Protein Supplements Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 - 2027
12.4.Rest of Middle East & Africa
12.4.1.Rest of Middle East & Africa Protein Supplements Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
12.4.2.Rest of Middle East & Africa Protein Supplements Market Revenue (US$ Mn) and Forecast By Product, 2016 - 2027
12.4.3.Rest of Middle East & Africa Protein Supplements Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
12.4.4.Rest of Middle East & Africa Protein Supplements Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 – 2027
12.5.Middle East & Africa PEST Analysis
CHAPTER 13.Player Analysis Of Protein Supplements
13.1.Protein Supplements Market Company Share Analysis
13.2.Competition Matrix
13.2.1.Competitive Benchmarking of key players by price, presence, market share, and R&D investment
13.2.2.New Product Launches and Product Enhancements
13.2.3.Mergers And Acquisition In Global Protein Supplements Market
13.2.4.Partnership, Joint Ventures and Strategic Alliances/ Sales Agreements
CHAPTER 14.Company Profile
14.1.Glanbia plc
14.1.1.Company Snapshot
14.1.2.Business Overview
14.1.3.Financial Overview
14.1.3.1.Revenue (US$ Mn), 2019
14.1.3.2.Glanbia plc 2019 Protein Supplements Business Regional Distribution
14.1.4.Product/ Service and Specification
14.1.5.Recent Developments & Business Strategy
14.1.6.Manufacturing Plant Footprint Analysis
14.2.MusclePharm
14.3.Abbott Laboratories
14.4.CytoSport
14.5.Iovate Health Sciences International Inc.
14.6.QuestNutrition
14.7.Nature's Bounty Co. (NBTY)
14.8.NOW® Foods
14.9.Transparent Labs
14.10.Others
