The market for protein powder is expected to grow at a CAGR of around 7.5% from 2020 to 2027 and expected to reach the market value of around US$ 19.6 Bn by 2027.
Protein powder is a nutritional supplement of protein in the powdered form that derived from plants including soybeans, peas, rice, potatoes, or hemp, or animals. The final product may include added sugars, artificial flavoring agents, thickeners, vitamins, and minerals. Protein powder helps in building muscle, repair tissue, and make enzymes and hormones. These can also help in weight loss and in toning body muscles. Some of the other benefits associated with the protein powder include recovery after exercise, energy-boosting, adding nutrition, and muscle growth or builds lean mass.
Market Dynamics
The rising awareness about the benefits of protein including muscle repair, energy boost, and weight loss is the primary factor boosting the demand in the market. The rising living standard of the middle-class population along with the increasing disposable income is supporting the market growth. The increasing usage of protein in the functional food sector other than the sports sector, growing concerns regarding obesity, rising spending on health-related products, and rising penetration of organized retail and e-retailing are some of the factors driving the market growth. Furthermore, the expected significant rise in gym subscriptions and preference for vegan protein sources due to rising veganism are factors projected to create potential opportunities over the forecast period from 2020 to 2027.
On the other hand, the high price associated with the protein supplement is likely to limit the growth to an extent over the forecast period.
Segment Instance of Global Protein Powder Market
Animal-based protein powder held the major revenue share in the global Protein Powder market
Based on the source, the animal-based protein powder segment is having a potential share in the global market. The animal sources of protein include milk, egg, fish, poultry, and red meat among others. Moreover, milk and egg protein powder are the most consumed forms additionally, the animal proteins provide all 9 of the essential amino acids which are somewhere missing in plant-based protein. Furthermore, the plant-based protein powder segment is anticipated to exhibit the fastest growth during the forecast period.
North America accounted for the maximum revenue share in the Protein Powder Market of 2019
The protein powder market value of North America is leading among other regions. The presence of a high-income population base in the US and more focus among residents towards body shape and fitness is supporting the regional market value. The increasing demand for sports nutritional supplements, as well as the presence of major players in the region, is supporting the regional market value. Additionally, the region is also projected to maintain its dominance throughout the forecast timeframe.
Asia Pacific is anticipated to experience fastest growth over the estimated period
Asia Pacific region along with its major economies projected to exhibit the fastest growth with a major CAGR (%) during the estimated period. The increasing disposable income supporting the increased purchasing power of people is driving the market growth. The increasing number of players in the region due to the increasing demand for protein supplements among the health freaks is expected to support growth over the forecast period from 2020 to 2027. The increasing focus on preventive healthcare among consumers, changing consumption patterns, and westernization of diet are some of the other factors likely to drive the growth over the estimated period.
The major players profiled in the report include Abbott Laboratories, Amway, Garden of Life, Glanbia Group, GlaxoSmithKline, GNC Holdings, Herbalife International of America, Inc, Living Inc., Makers Nutrition, Melaleuca Inc, Shaklee Corporation, Suppleform, USANA Health Sciences, and Vitacost.com
Market Segmentation
Market By Type
Casein Protein
Soy Protein
Whey Protein
Others
Market By Flavor
Double Rich Chocolate
Extreme Chocolate Milk
Vanilla Cream
Cookies and Cream
Mocha Cappuccino
Strawberry
Others
Market By Source
Animal-based
Plant-based
Market By Application
Sports Nutrition
Functional Food
Market By Distribution Channel
Supermarket/Hypermarket
Online
Chemist/Drugstore
Nutrition Store
Health Food Store
Specialist Food Store
Others
Market By Geography
North America
Europe
- U.K.
- Germany
- France
- Spain
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Rest of Latin America
Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
CHAPTER 1. Industry Overview of Protein Powder
1.1. Definition and Scope
1.1.1. Definition of Protein Powder
1.1.2. Market Segmentation
1.1.3. Years Considered for the Study
1.1.4. Assumptions and Acronyms Used
1.1.4.1. Market Assumptions and Market Forecast
1.1.4.2. Acronyms Used in Global Protein Powder Market
1.2. Summary
1.2.1. Executive Summary
1.2.2. Protein Powder Market By Type
1.2.3. Protein Powder Market By Flavor
1.2.4. Protein Powder Market By Source
1.2.5. Protein Powder Market By Application
1.2.6. Protein Powder Market By Distribution Channel
1.2.7. Protein Powder Market by Regions
CHAPTER 2. Research Approach
2.1. Methodology
2.1.1. Research Programs
2.1.2. Market Size Estimation
2.1.3. Market Breakdown and Data Triangulation
2.2. Data Source
2.2.1. Secondary Sources
2.2.2. Primary Sources
CHAPTER 3. Market Dynamics And Competition Analysis
3.1. Market Drivers
3.1.1. Driver 1
3.1.2. Driver 2
3.2. Restraints and Challenges
3.2.1. Restrain 1
3.2.2. Restrain 2
3.3. Growth Opportunities
3.3.1. Opportunity 1
3.3.2. Opportunity 2
3.4. Porter’s Five Forces Analysis
3.4.1. Bargaining Power of Suppliers
3.4.2. Bargaining Power of Buyers
3.4.3. Threat of Substitute
3.4.4. Threat of New Entrants
3.4.5. Degree of Competition
3.5. Regulatory Compliance
3.6. Competitive Landscape, 2019
3.6.1. Player Positioning Analysis
3.6.2. Key Strategies Adopted By Leading Players
CHAPTER 4. Protein Powder Market By Type
4.1. Introduction
4.2. Protein Powder Revenue By Type
4.2.1. Protein Powder Revenue (US$ Mn) and Forecast, By Type, 2016-2027
4.2.2. Casein protein
4.2.2.1. Casein protein Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
4.2.3. Soy protein
4.2.3.1. Soy protein Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
4.2.4. Whey protein
4.2.4.1. Whey protein Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
4.2.5. Others
4.2.5.1. Others Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
CHAPTER 5. Protein Powder Market Revenue By Flavor
5.1. Introduction
5.2. Protein Powder Revenue (US$ Mn) By Flavor
5.2.1. Protein Powder Revenue (US$ Mn) and Forecast By Flavor, 2016 - 2027
5.2.2. Double rich chocolate
5.2.2.1. Double rich chocolate Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
5.2.3. Extreme chocolate milk
5.2.3.1. Extreme chocolate milk Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
5.2.4. Vanilla cream
5.2.4.1. Vanilla cream Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
5.2.5. Cookies and cream
5.2.5.1. Cookies and cream Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
5.2.6. Mocha cappuccino
5.2.6.1. Mocha cappuccino Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
5.2.7. Strawberry
5.2.7.1. Strawberry Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
5.2.8. Others
5.2.8.1. Others Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
CHAPTER 6. Protein Powder Market By Source
6.1. Introduction
6.2. Protein Powder Revenue (US$ Mn) By Source
6.2.1. Protein Powder Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
6.2.2. Animal-based
6.2.2.1. Animal-based Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
6.2.3. Plant-based
6.2.3.1. Plant-based
CHAPTER 7. Protein Powder Market By Application
7.1. Introduction
7.2. Protein Powder Revenue (US$) By Application
7.2.1. Protein Powder Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
7.3. Sports Nutrition
7.3.1. Sports Nutrition Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
7.4. Functional Food
7.4.1. Functional Food Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
CHAPTER 8. Protein Powder Market By Distribution Channel
8.1. Introduction
8.2. Protein Powder Revenue (US$) By Distribution Channel
8.2.1. Protein Powder Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 - 2027
8.3. Supermarket/Hypermarket
8.3.1. Supermarket/Hypermarket Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
8.4. Online
8.4.1. Online Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
8.5. Chemist/Drugstore
8.5.1. Chemist/Drugstore Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
8.6. Nutrition Store
8.6.1. Nutrition Store Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
8.7. Health Food Store
8.7.1. Health Food Store Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
8.8. Specialist Food Store
8.8.1. Specialist Food Store Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
8.9. Others
8.9.1. Others Market Revenue (US$ Mn) and Growth Rate (%), 2016-2027
CHAPTER 9. North America Protein Powder Market By Country
9.1. North America Protein Powder Overview
9.2. U.S.
9.2.1. U.S. Protein Powder Market Revenue (US$ Mn) and Forecast By Type, 2016-2027
9.2.2. U.S. Protein Powder Market Revenue (US$ Mn) and Forecast By Flavor, 2016-2027
9.2.3. U.S. Protein Powder Market Revenue (US$ Mn) and Forecast By Source, 2016-2027
9.2.4. U.S. Protein Powder Market Revenue (US$ Mn) and Forecast By Application, 2016-2027
9.2.5. U.S. Protein Powder Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016-2027
9.3. Canada
9.3.1. Canada Protein Powder Market Revenue (US$ Mn) and Forecast By Type, 2016-2027
9.3.2. Canada Protein Powder Market Revenue (US$ Mn) and Forecast By Flavor, 2016-2027
9.3.3. Canada Protein Powder Market Revenue (US$ Mn) and Forecast By Source, 2016-2027
9.3.4. Canada Protein Powder Market Revenue (US$ Mn) and Forecast By Application, 2016-2027
9.3.5. Canada Protein Powder Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016-2027
9.4. North America PEST Analysis
CHAPTER 10. Europe Protein Powder Market By Country
10.1. Europe Protein Powder Market Overview
10.2. U.K.
10.2.1. U.K. Protein Powder Market Revenue (US$ Mn) and Forecast By Type, 2016-2027
10.2.2. U.K. Protein Powder Market Revenue (US$ Mn) and Forecast By Flavor, 2016-2027
10.2.3. U.K. Protein Powder Market Revenue (US$ Mn) and Forecast By Source, 2016-2027
10.2.4. U.K. Protein Powder Market Revenue (US$ Mn) and Forecast By Application, 2016-2027
10.2.5. U.K. Protein Powder Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016-2027
10.3. Germany
10.3.1. Germany Protein Powder Market Revenue (US$ Mn) and Forecast By Type, 2016-2027
10.3.2. Germany Protein Powder Market Revenue (US$ Mn) and Forecast By Flavor, 2016-2027
10.3.3. Germany Protein Powder Market Revenue (US$ Mn) and Forecast By Source, 2016-2027
10.3.4. Germany Protein Powder Market Revenue (US$ Mn) and Forecast By Application, 2016-2027
10.3.5. Germany Protein Powder Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016-2027
10.4. France
10.4.1. France Protein Powder Market Revenue (US$ Mn) and Forecast By Type, 2016-2027
10.4.2. France Protein Powder Market Revenue (US$ Mn) and Forecast By Flavor, 2016-2027
10.4.3. France Protein Powder Market Revenue (US$ Mn) and Forecast By Source, 2016-2027
10.4.4. France Protein Powder Market Revenue (US$ Mn) and Forecast By Application, 2016-2027
10.4.5. France Protein Powder Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016-2027
10.5. Spain
10.5.1. Spain Protein Powder Market Revenue (US$ Mn) and Forecast By Type, 2016-2027
10.5.2. Spain Protein Powder Market Revenue (US$ Mn) and Forecast By Flavor, 2016-2027
10.5.3. Spain Protein Powder Market Revenue (US$ Mn) and Forecast By Source, 2016-2027
10.5.4. Spain Protein Powder Market Revenue (US$ Mn) and Forecast By Application, 2016-2027
10.5.5. Spain Protein Powder Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016-2027
10.6. Rest of Europe
10.6.1. Rest of Europe Protein Powder Market Revenue (US$ Mn) and Forecast By Type, 2016-2027
10.6.2. Rest of Europe Protein Powder Market Revenue (US$ Mn) and Forecast By Flavor, 2016-2027
10.6.3. Rest of Europe Protein Powder Market Revenue (US$ Mn) and Forecast By Source, 2016-2027
10.6.4. Rest of Europe Protein Powder Market Revenue (US$ Mn) and Forecast By Application, 2016-2027
10.6.5. Rest of Europe Protein Powder Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016-2027
10.7. Europe PEST Analysis
CHAPTER 11. Asia Pacific Protein Powder Market By Country
11.1. Asia Pacific Protein Powder Market Overview
11.2. China
11.2.1. China Protein Powder Market Revenue (US$ Mn) and Forecast By Type, 2016 - 2027
11.2.2. China Protein Powder Market Revenue (US$ Mn) and Forecast By Flavor, 2016 - 2027
11.2.3. China Protein Powder Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
11.2.4. China Protein Powder Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
11.2.5. China Protein Powder Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 – 2027
11.3. Japan
11.3.1. Japan Protein Powder Market Revenue (US$ Mn) and Forecast By Type, 2016 - 2027
11.3.2. Japan Protein Powder Market Revenue (US$ Mn) and Forecast By Flavor, 2016 - 2027
11.3.3. Japan Protein Powder Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
11.3.4. Japan Protein Powder Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
11.3.5. Japan Protein Powder Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 – 2027
11.4. India
11.4.1. India Protein Powder Market Revenue (US$ Mn) and Forecast By Type, 2016 - 2027
11.4.2. India Protein Powder Market Revenue (US$ Mn) and Forecast By Flavor, 2016 - 2027
11.4.3. India Protein Powder Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
11.4.4. India Protein Powder Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
11.4.5. India Protein Powder Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 – 2027
11.5. Australia
11.5.1. Australia Protein Powder Market Revenue (US$ Mn) and Forecast By Type, 2016 - 2027
11.5.2. Australia Protein Powder Market Revenue (US$ Mn) and Forecast By Flavor, 2016 - 2027
11.5.3. Australia Protein Powder Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
11.5.4. Australia Protein Powder Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
11.5.5. Australia Protein Powder Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 – 2027
11.6. South Korea
11.6.1. South Korea Protein Powder Market Revenue (US$ Mn) and Forecast By Type, 2016 - 2027
11.6.2. South Korea Protein Powder Market Revenue (US$ Mn) and Forecast By Flavor, 2016 - 2027
11.6.3. South Korea Protein Powder Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
11.6.4. South Korea Protein Powder Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
11.6.5. South Korea Protein Powder Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 – 2027
11.7. Rest of Asia-Pacific
11.7.1. Rest of Asia-Pacific Protein Powder Market Revenue (US$ Mn) and Forecast By Type, 2016 - 2027
11.7.2. Rest of Asia-Pacific Protein Powder Market Revenue (US$ Mn) and Forecast By Flavor, 2016 - 2027
11.7.3. Rest of Asia-Pacific Protein Powder Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
11.7.4. Rest of Asia-Pacific Protein Powder Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
11.7.5. Rest of Asia-Pacific Protein Powder Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 – 2027
11.8. Asia Pacific PEST Analysis
CHAPTER 12. Latin America Protein Powder Market By Country
12.1. Latin America Protein Powder Market Overview
12.2. Brazil
12.2.1. Brazil Protein Powder Market Revenue (US$ Mn) and Forecast By Type, 2016 - 2027
12.2.2. Brazil Protein Powder Market Revenue (US$ Mn) and Forecast By Flavor, 2016 - 2027
12.2.3. Brazil Protein Powder Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
12.2.4. Brazil Protein Powder Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
12.2.5. Brazil Protein Powder Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 – 2027
12.3. Mexico
12.3.1. Mexico Protein Powder Market Revenue (US$ Mn) and Forecast By Type, 2016 - 2027
12.3.2. Mexico Protein Powder Market Revenue (US$ Mn) and Forecast By Flavor, 2016 - 2027
12.3.3. Mexico Protein Powder Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
12.3.4. Mexico Protein Powder Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
12.3.5. Mexico Protein Powder Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 – 2027
12.4. Rest of Latin America
12.4.1. Rest of Latin America Protein Powder Market Revenue (US$ Mn) and Forecast By Type, 2016 - 2027
12.4.2. Rest of Latin America Protein Powder Market Revenue (US$ Mn) and Forecast By Flavor, 2016 - 2027
12.4.3. Rest of Latin America Protein Powder Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
12.4.4. Rest of Latin America Protein Powder Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
12.4.5. Rest of Latin America Protein Powder Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 – 2027
CHAPTER 13. Middle East & Africa Protein Powder Market By Country
13.1. Middle East & Africa Protein Powder Market Overview
13.2. Saudi Arabia
13.2.1. Saudi Arabia Protein Powder Market Revenue (US$ Mn) and Forecast By Type, 2016 - 2027
13.2.2. Saudi Arabia Protein Powder Market Revenue (US$ Mn) and Forecast By Flavor, 2016 - 2027
13.2.3. Saudi Arabia Protein Powder Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
13.2.4. Saudi Arabia Protein Powder Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
13.2.5. Saudi Arabia Protein Powder Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 – 2027
13.3. UAE
13.3.1. UAE Protein Powder Market Revenue (US$ Mn) and Forecast By Type, 2016 - 2027
13.3.2. UAE Protein Powder Market Revenue (US$ Mn) and Forecast By Flavor, 2016 - 2027
13.3.3. UAE Protein Powder Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
13.3.4. UAE Protein Powder Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
13.3.5. UAE Protein Powder Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 – 2027
13.4. Rest of Middle East & Africa
13.4.1. Rest of Middle East & Africa Protein Powder Market Revenue (US$ Mn) and Forecast By Type, 2016 - 2027
13.4.2. Rest of Middle East & Africa Protein Powder Market Revenue (US$ Mn) and Forecast By Flavor, 2016 - 2027
13.4.3. Rest of Middle East & Africa Protein Powder Market Revenue (US$ Mn) and Forecast By Source, 2016 - 2027
13.4.4. Rest of Middle East & Africa Protein Powder Market Revenue (US$ Mn) and Forecast By Application, 2016 - 2027
13.4.5. Rest of Middle East & Africa Protein Powder Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2016 – 2027
CHAPTER 14. Player Analysis Of Protein Powder
14.1. Protein Powder Market Company Share Analysis
14.2. Competition Matrix
14.2.1. Competitive Benchmarking of key players by price, presence, market share, and R&D investment
14.2.2. New Product Launches and Product Enhancements
14.2.3. Mergers And Acquisition In Global Protein Powder Market
14.2.4. Partnership, Joint Ventures and Strategic Alliances/ Sales Agreements
CHAPTER 15. Company Profile
15.1. Abbott Laboratories
15.1.1. Company Snapshot
15.1.2. Business Overview
15.1.3. Financial Overview
15.1.3.1. Revenue (US$ Mn), 2019
15.1.3.2. Abbott Laboratories 2019 Protein Powder Business Regional Distribution
15.1.4. Product/ Service and Specification
15.1.5. Recent Developments & Business Strategy
15.1.6. Manufacturing Plant Footprint Analysis
15.2. Amway
15.3. Garden of Life
15.4. Glanbia Group
15.5. GlaxoSmithKline
15.6. GNC Holdings
15.7. Herbalife International of America, Inc
15.8. Living Inc.
15.9. Makers Nutrition
15.10. Melaleuca Inc
15.11. Shaklee Corporation
15.12. Suppleform
15.13. USANA Health Sciences
15.14. Vitacost.com
15.15. Others
