The Global Podcasting Market Size was valued at USD 13,785 Million in 2021 and is predicted to be worth USD 153,071 Million by 2030, with a CAGR of 31.2% from 2022 to 2030.

The increasing popularity of podcasting and the widespread availability of audio-on-demand technologies are the primary drivers of the podcasting market's growth. According to a podcasting industry analysis, the global market will be driven by the constant demand for low entry barriers for producers as well as expanding consumer desires for informational streaming channels, with podcasts being listened to while walking, gardening, cleaning, traveling, or exercising.

Podcasting is the creation and distribution of digital audio files to users' computers or smart devices via RSS (Real Simple Syndication) feeds. These tracks are transmitted to streaming networks, where users may listen to them on mobile phones, digital music players, and interactive media players like the iPod. In the last few years, it has become one of the most popular ways to consume audio material on the internet. According to an IVM Podcasts listener survey, approximately 96 % listened in via their smartphones, and they noticed more women than ever before listening to podcasts. 80% of listeners prefer longer episodes of more than 20 minutes, and serious listeners average 7-8 hours of listening to a week. It is now only medium with a regular engagement of more than half an hour and considerably greater completion rates as compared to most kinds of OTT content. Over the last year, podcasting has evolved as a very profitable and sustainable marketing and promotional platform for small brands, huge corporations, and entrepreneurs seeking to expand their reach.

Global Podcasting Market DRO’s

Market Drivers

• Rising Penetration of the Internet
• Increasing Adoption Of E-learning Solutions
• The emergence of Artificial Intelligence (AI), Internet of Things (IoT), and Blockchain Technologies

Market Restraints

• Lack of awareness regarding podcasts
• Slow Internet Access

Market Opportunities

• The growing proliferation of smartphones
• Growing podcast audience as a result of the COVID-19 pandemic

Report Coverage

Podcasting, often known as radio on demand, is a digital broadcasting program in which consumers can listen to or stream digital content by signing up for a subscription or downloading it as a file to a playback device. The ongoing technical advancement, expanding entertainment sector, and ability to listen to podcasts while completing day-to-day tasks are fueling the podcasting market growth. Furthermore, during the COVID-19 Pandemic, podcasting was often used in education and instructional learning since it allowed for the easy delivery of audio educational content. Since about two decades ago, audio radio broadcast information and media have been widely accessible. Historically, audio content was only available on music players, smartphones, and iPods, with big radio, and shows streaming on podcasts. Traditional technology with limited features prevents cell phone users from accessing podcast content. However, in the last five years, the distinct technique of podcasting has grown in popularity. Advances in smart Bluetooth speakers, tablets, smartphones, and laptop computers have supported the expansion of the podcasting market size.

Additionally, the expansion of OTT platforms has created a worldwide need for localized content, propelling the podcasting market trends even further. As the world becomes more connected, the language services business is expected to grow fast, increasing the demand for localized content. Market participants are getting more aware of the preferences of their customers. As such, with Bollywood being the most popularly listened to and downloads, all forms of music are popular in India, followed by vernacular and regional musicals.

Podcasting Market Segmentation

The global podcasting market segmentation based on the genre, format and geographical region.

Market by Genre

• News & Politics
• Sports
• Society & Culture
• Comedy
• Others

Based on the genre, the news and politics segment is estimated to lead the global podcasting market in 2021. This surge can be linked to workaholics' increasing demands for fast-paced news as a result of today's rigorous lifestyle. The news and politics genre is popular in a number of formats, including panel debates, single news bulletins, and one-on-one interviews. The news and politics sector is rapidly growing in prominence in the global podcasting industry. This is hardly surprising given that the majority of people listen to such podcast categories on a regular basis. Such podcasts typically take the form of a forum or group discussion, or solo news broadcast on current political and regional concerns. News and politics podcasts provide exclusive news on current events to their listeners, which is why they are so popular.

Furthermore, the sports segment is predicted to grow at the fastest rate in the market in the future years, according to the podcasting market projection. This is due to the vast number of sports fans and events that exist all over the world. Sports podcasters keep listeners interested by inviting favorite sports celebrities to talk about current events.

Market by Format

• Interviews
• Solo
• Panels
• Conversational
• Repurposed Content

Based on the formats, the solo segment is predicted to rise significantly in the market over the next few years. Solo content is developed by people who are experts in particular fields or who wish to share their own personal content experiences. In the midst of the industry's rush, independent publishers enter the race with these formats, which are simple to use and require only a microphone and basic free editing features. Furthermore, as the enterprise grows, independent creators are stepping into the solo podcasting format because of advantages like simplicity, ease of use, as well as little investment.

Podcasting Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Latin America

• Mexico
• Brazil
• Rest of Latin America

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

The Middle East & Africa (MEA)

• Gulf Cooperation Council (GCC)
• South Africa
• Rest of the Middle East & Africa