• Global patient engagement solutions market revenue is expected to increase by USD 88.3 billion by 2032, with a 16.8% CAGR from 2023 to 2032
• North America region led with more than 36% of patient engagement solutions market share in 2022
• Asia-Pacific patient engagement solutions market growth will record a CAGR of more than 17.5% from 2023 to 2032
• By therapeutic area, the chronic disease segment contributed over 41% of revenue share in 2022
• By application, the outpatient health management segment captured more than 35% of revenue share in 2022
• Growing adoption of digital health technologies and mobile health apps, drives the patient engagement solutions market value
• The wearable medical devices market, valued at USD 23,581 million in 2021 and projected to reach USD 188,398 million by 2030, is expected to drive growth in the patient engagement solutions market

Patient engagement solutions are tools and strategies designed to actively involve patients in their healthcare. These solutions aim to improve communication between patients and healthcare providers, promote patient education, and encourage patients to take an active role in managing their health. Common examples include patient portals, mobile apps, remote monitoring devices, and other digital tools that help with information sharing, appointment scheduling, and accessing health records.

In recent years, the market for patient engagement solutions has grown significantly. This growth is driven by a stronger focus on patient-centered care, the widespread adoption of digital health technologies, and the recognized benefits of involving patients in their healthcare journey. The rise in chronic diseases, the need for more efficient healthcare delivery, and the move towards value-based care models have all contributed to this expansion. As healthcare systems around the world continue to prioritize patient-centered approaches and technology integration, the market for patient engagement solutions is expected to keep evolving and growing, offering new opportunities for innovation and better patient outcomes.

Global Patient Engagement Solutions Market Trends

Market Drivers

• Increasing focus on patient-centered care and shared decision-making
• Growing adoption of digital health technologies and mobile health apps
• Rising prevalence of chronic diseases and the need for proactive healthcare management
• Shifting towards value-based care models and improved healthcare outcomes
• Government initiatives promoting healthcare IT and patient engagement

Market Restraints

• Concerns regarding data privacy and security in healthcare
• Resistance to change and traditional healthcare practices

Market Opportunities

• Expansion of telehealth market and remote patient monitoring solutions
• Innovation in wearable medical devices market and health-tracking technologies

Patient Engagement Solutions Market Report Coverage

Patient engagement solutions encompass various digital tools such as patient portals, mobile apps, telehealth services, and remote monitoring devices. These technologies help ensure smooth communication between patients and healthcare providers. For instance, patient portals offer secure access to health records, enabling individuals to review test results, schedule appointments, and communicate with their healthcare team. Mobile apps can remind patients to take their medication and provide educational content, while telehealth services facilitate virtual consultations, making healthcare more accessible. Remote monitoring devices send real-time health data to providers, allowing for timely interventions, especially for chronic conditions.

The patient engagement solutions market has seen significant growth and is expected to keep expanding. This growth is driven by the increasing focus on patient-centered care and the shift towards value-based healthcare models. As healthcare providers emphasize patient engagement, there is a growing demand for solutions that empower patients to actively manage their health. The integration of digital technologies, such as mobile apps, patient portals, and remote monitoring devices, has greatly improved communication between healthcare providers and patients, making health information more accessible and care more personalized and proactive. Additionally, the rising prevalence of chronic diseases worldwide has fueled market growth, highlighting the need for preventative care, continuous monitoring, and patient self-management.

Expansion of Telehealth Technology is Expected to Create Opportunities in Patient Engagement Solutions Market

The patient engagement solutions market reached USD 19.2 billion in 2022 and is forecasted to reach USD 88.3 billion by 2032, with a projected CAGR of 16.8% from 2023 to 2032. The predicted rise of the telehealth industry is expected to provide new possibilities in the patient engagement solutions market. As the use of telehealth services grows, so does the demand for technology and methods that actively engage patients in their healthcare journey. This includes digital technologies like as patient portals, smartphone applications, and remote monitoring systems. These solutions seek to improve communication between patients and healthcare professionals, encourage education, and empower people to take an active part in their own health. The integration of telemedicine and patient engagement systems provides a route to better healthcare delivery and patient outcomes.

Patient Engagement Solutions Market Segmentation

The global patient engagement solutions market segmentation is based on delivery type, component, application, therapeutic area, functionality, end use, and geography.

Patient Engagement Solutions Market By Delivery Type

According to patient engagement solutions industry analysis, the cloud-based and web-based segment led the market in 2022, largely due to the numerous advantages that cloud technology provides, such as scalability, accessibility, and cost-effectiveness. Healthcare providers are increasingly adopting cloud-based patient engagement solutions because they allow for seamless access to information from any location, thereby enhancing communication between patients and healthcare professionals. The scalability of cloud solutions enables healthcare organizations to adjust resources based on demand, ensuring flexibility and efficiency in managing patient engagement platforms. Additionally, the web-based approach aligns with the expanding trend of digital health and telemedicine. In May 2020, Microsoft launched a special cloud service called Microsoft Cloud for Healthcare. This platform is designed to help patients and healthcare teams work together better. It includes tools for telehealth (like virtual appointments) and data analytics (using information to make better decisions).

Patient Engagement Solutions Market By Component

The software segment dominated the market in 2022 and its is expected to grow over the patient engagement solutions industry forecast period, propelled by the growing adoption of digital tools aimed at enhancing patient-provider interactions and improving overall healthcare outcomes. Patient engagement software is crucial for facilitating communication, scheduling appointments, and providing access to health records and educational resources. As healthcare organizations focus on integrating technology to streamline processes and enhance patient experiences, the demand for innovative software solutions has increased significantly.

Patient Engagement Solutions Market By Application

The outpatient health management segment is projected to experience substantial growth in the coming years, driven by the rising prevalence of chronic diseases and the need for ongoing, proactive care. Patient engagement solutions in this area often include remote monitoring tools, mobile applications, and web-based platforms that enable patients to track their health parameters, receive real-time feedback, and maintain continuous contact with healthcare providers. As healthcare systems globally shift from episodic care to continuous care models, outpatient health management solutions become vital for fostering patient engagement, encouraging self-management, and preventing the progression of chronic conditions.

Patient Engagement Solutions Market By Therapeutic Area

The chronic diseases segment is expected to see significant growth, driven by patient engagement solutions tailored specifically for managing chronic conditions. These solutions aim to empower patients with tools and resources for proactive management, lifestyle modifications, and effective communication with healthcare providers. As the burden of chronic diseases increases, there is a growing need for comprehensive solutions that extend beyond episodic care to focus on continuous patient engagement, improving outcomes, and enhancing the quality of life. Digital platforms, mobile apps, and remote monitoring devices are essential components of patient engagement solutions in this segment.

Patient Engagement Solutions Market By Functionality

The communication segment has seen significant growth recently, encompassing a variety of tools and technologies designed to enhance communication between healthcare providers and patients. This improves the overall patient experience and contributes to better health outcomes. Patient engagement solutions in this segment include secure messaging platforms, telehealth services, and interactive portals that facilitate real-time communication and information exchange. A key driver of growth in the communication segment is the ongoing shift towards patient-centered care models, which prioritize effective communication as a cornerstone of healthcare delivery.

The health and wellness sector is booming growth throughout the patient engagement solutions market forecast period, driven by expanded product offerings and research. For example, Cardinal Health's merger with Transaction Data Systems in June 2023 strengthens patient engagement, connecting insurers and pharmaceutical companies in its pharmacy network.

Patient Engagement Solutions Market By End Use

The providers segment has also been experiencing notable growth in recent years. Patient engagement solutions designed for healthcare providers include technologies such as electronic health record (EHR) systems, practice management software, and communication platforms. These solutions aim to improve healthcare workflow efficiency, enhance patient-provider communication, and deliver more personalized and effective care. One of the primary drivers behind the growth of the providers segment is the industry's transition towards value-based care models. Healthcare providers are increasingly seeking innovative solutions to engage patients in their health management, improve adherence to treatment plans, and reduce avoidable hospitalizations.

Patient Engagement Solutions Market Regional Outlook

North America

Patient Engagement Solutions Market Regional Analysis