The Global Over the Top Services Market size is expected to reach around US$ 98.5 Bn by 2026 and is anticipated to grow at a CAGR of around 16.8% in terms of revenue during the forecasting period 2019 to 2026.
A streaming media service is offered directly to viewers via the Internet through the top media service is known as over the top service. OTT circumvents cable, broadcasting and satellite TV platforms that traditionally operate as controllers or distributors.
The report provides analysis of global Over the Top Services market for the period 2015-2026, wherein 2019 to 2026 is the forecast period and 2018 is considered as the base year.
Market Insights
The rapid growth of Netflix over the top (OTT) streaming was popular because it moved from simply showing old movies or TV shows to the creation of original content and a faster distribution of authorized content. It has been rapidly increasingly competitive and popular, especially among younger audiences. OTT content can be accessed directly from the phone, but is often seen on a television connected to the web or on a device connected to conventional televisions, such as Roku or Apple TV.
Regional Stance
North America held the major share in the global market and anticipated to continue its growth during the forecast period. Factors such as technological advancement, presence of key service providers and high per capita income to afford these services boost the market growth. Besides, high internet penetration in U.S. and Canada also projected to spur the growth in near future. Europe on the other hand held second largest share and projected to grow at a steady rate amid the forecast timeframe whereas, Asia Pacific is anticipated to grow at a significant CAGR during the conjecture period. Major OTT service providers like Amazon and Netflix have started to increase their footprints in Asia Pacific economies. Additionally, some local players have also started to provide the OTT services (e.g Zee5 in India) as people are getting attracted towards these services. On the other hand, increasing mobile internet penetration in China, Japan, and India due to high speed data in minimal cost also contribute significantly to the market growth.
Report coverage
The market research study on “Over the Top Services Market (By Component, Services, Solution; Device Type, Smartphones, Gaming Consoles, Smart TV's, Set-Top Boxes, Laptops and Tablets, others; Content: Video, Games, Audio/VoIP, Communication, Others; End Use: Media & Entertainment, Health & Fitness, E-commerce, Education & Training, IT & Telecom, Government, Others) - Global Industry Analysis, Market Size, Opportunities and Forecast, 2019 - 2026) - Global Industry Analysis, Market Size, Opportunities and Forecast, 2019 - 2026” offers a detailed insights on the global OTT services market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact are provided in the report. The report also provides competitive landscape to understand the current stance of particular player. The report provides insights on global OTT services market, its component, device type, content, end use, and major geographic regions. The report covers global OTT services market size, and segment markets by component, device type, content, end use, and geography along with the information on companies operating in the market. The Over the Top Services market analysis is provided for major regional markets including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. For each region, the market size for different segments has been covered under the scope of report.
The global Over the Top Services market is segmented as below:
Market Segmentation
Over the Top Services Market By Component
Over the Top Services Market By Device Type
- Smartphones
- Gaming Consoles
- Smart TV's
- Set-Top Box
- Laptops Desktops and Tablets
- others
Over the Top Services Market By Content
- Video
- Games
- Audio/VoIP
- Communication
- Others
Over the Top Services Market By End Use
- Media & Entertainment
- Health & Fitness
- E-commerce
- Education & Training
- IT & Telecom
- Government
- Others
Over the Top Services Market By Geography
- North America
- Europe
- UK
- Germany
- France
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- GCC
- South Africa
- Rest of MEA
Key Players and Market Situation
Major players include in this report are Netflix, Amazon, Hulu, Facebook, Twitter, Apple, Skype, Evernote Corporation, and Others.
Amazon Prime provides a range of Amazon Instant Video content to download unlimitedly. In 2013, the company launched its first original series, which only Prime members could access. Networks like HBO, Showtime and CBS deliver subscription-based services that stream content from bottom to top.
Table Of Content
CHAPTER 1. INDUSTRY OVERVIEW
1.1. Definition and Scope
1.1.1. Definition of Over the Top (OTT) Services
1.1.2. Market Segmentation
1.1.3. List of Abbreviations
1.2. Summary
1.2.1. Market Snapshot
1.2.2. Over the Top (OTT) Services Market By Component
1.2.2.1. Global Over the Top (OTT) Services Market Revenue and Growth Rate Comparison By Component (2015-2026)
1.2.2.2. Global Over the Top (OTT) Services Market Revenue Share By Component in 2018
1.2.2.3. Services
1.2.2.4. Solution
1.2.3. Over the Top (OTT) Services Market By Device Type
1.2.3.1. Global Over the Top (OTT) Services Market Revenue and Growth Rate Comparison By Device Type (2015-2026)
1.2.3.2. Smartphones
1.2.3.3. Gaming Consoles
1.2.3.4. Smart TV's
1.2.3.5. Set-Top Box
1.2.3.6. Laptops Desktops and Tablets
1.2.3.7. others
1.2.4. Over the Top (OTT) Services Market By Content
1.2.4.1. Global Over the Top (OTT) Services Market Revenue and Growth Rate Comparison By Content (2015-2026)
1.2.4.2. Video
1.2.4.3. Games
1.2.4.4. Audio/VoIP
1.2.4.5. Communication
1.2.4.6. Others
1.2.5. Over the Top (OTT) Services Market By End Use
1.2.5.1. Global Over the Top (OTT) Services Market Revenue and Growth Rate Comparison By End User (2015-2026)
1.2.5.2. Media & Entertainment
1.2.5.3. Health & Fitness
1.2.5.4. E-commerce
1.2.5.5. Education & Training
1.2.5.6. IT & Telecom
1.2.5.7. Government
1.2.5.8. Others
1.2.6. Over the Top (OTT) Services Market By Geography
1.2.6.1. Global Over the Top (OTT) Services Market Revenue and Growth Rate Comparison by Geography (2015-2026)
1.2.6.2. North America Over the Top (OTT) Services Market Revenue and Growth Rate(2015-2026)
1.2.6.3. Europe Over the Top (OTT) Services Market Revenue and Growth Rate(2015-2026)
1.2.6.4. Asia-Pacific Over the Top (OTT) Services Market Revenue and Growth Rate(2015-2026)
1.2.6.5. Latin America Over the Top (OTT) Services Market Revenue and Growth Rate(2015-2026)
1.2.6.6. Middle East and Africa (MEA) Over the Top (OTT) Services Market Revenue and Growth Rate(2015-2026)
CHAPTER 2. MARKET DYNAMICSAND COMPETITION ANALYSIS
2.1. Market Drivers
2.2. Restraints and Challenges
2.3. Growth Opportunities
2.4. Porter’s Five Forces Analysis
2.4.1. Bargaining Power of Suppliers
2.4.2. Bargaining Power of Buyers
2.4.3. Threat of Substitute
2.4.4. Threat of New Entrants
2.4.5. Degree of Competition
2.5. Value Chain Analysis
2.6. Cost Structure Analysis
2.6.1. Raw Material and Suppliers
2.6.2. Manufacturing Process Analysis
2.7. Regulatory Compliance
2.8. Competitive Landscape, 2018
2.8.1. Player Positioning Analysis
2.8.2. Key Strategies Adopted By Leading Players
CHAPTER 3. MANUFACTURING PLANTS ANALYSIS
3.1. Capacity and Commercial Production Date of Global Over the Top (OTT) Services Major Manufacturers in 2018
3.2. Manufacturing Plants Distribution of Global Over the Top (OTT) Services Major Manufacturers in 2018
3.3. R&D Status and Technology Source of Global Over the Top (OTT) Services Major Manufacturers in 2018
3.4. Raw Materials Sources Analysis of Global Over the Top (OTT) Services Major Manufacturers in 2018
CHAPTER 4. OVER THE TOP (OTT) SERVICES MARKET BY COMPONENT
4.1. Global Over the Top (OTT) Services Revenue By Component
4.2. Services
4.2.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
4.2.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
4.3. Solution
4.3.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
4.3.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
CHAPTER 5. OVER THE TOP (OTT) SERVICES MARKET BY DEVICE TYPE
5.1. Global Over the Top (OTT) Services Revenue By Device Type
5.2. Smartphones
5.2.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
5.2.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
5.3. Gaming Consoles
5.3.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
5.3.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
5.4. Smart TV's
5.4.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
5.4.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
5.5. Set-Top Box
5.5.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
5.5.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
5.6. Laptops Desktops and Tablets
5.6.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
5.6.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
5.7. others
5.7.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
5.7.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
CHAPTER 6. OVER THE TOP (OTT) SERVICES MARKET BY CONTENT
6.1. Global Over the Top (OTT) Services Revenue By Content
6.2. Video
6.2.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
6.2.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
6.3. Games
6.3.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
6.3.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
6.4. Audio/VoIP
6.4.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
6.4.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
6.5. Communication
6.5.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
6.5.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
6.6. Others
6.6.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
6.6.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
CHAPTER 7. OVER THE TOP (OTT) SERVICES MARKET By End Use
7.1. Global Over the Top (OTT) Services Revenue By End Use
7.2. Media & Entertainment
7.2.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
7.2.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
7.3. Health & Fitness
7.3.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
7.3.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
7.4. E-commerce
7.4.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
7.4.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
7.5. Education & Training
7.5.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
7.5.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
7.6. IT & Telecom
7.6.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
7.6.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
7.7. Government
7.7.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
7.7.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
7.8. Others
7.8.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
7.8.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
CHAPTER 8. NORTH AMERICA OVER THE TOP (OTT) SERVICES MARKET BY COUNTRY
8.1. North America Over the Top (OTT) Services Market Revenue and Growth Rate, 2015 - 2026 ($Million)
8.2. North America Over the Top (OTT) Services Market Revenue Share Comparison, 2015 & 2026 (%)
8.3. U.S.
8.3.1. U.S. Over the Top (OTT) Services Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
8.3.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
8.3.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
8.3.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
8.4. Canada
8.4.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
8.4.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
8.4.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
8.4.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
CHAPTER 9. EUROPE OVER THE TOP (OTT) SERVICES MARKET BY COUNTRY
9.1. Europe Over the Top (OTT) Services Market Revenue and Growth Rate, 2015 - 2026 ($Million)
9.2. Europe Over the Top (OTT) Services Market Revenue Share Comparison, 2015 & 2026 (%)
9.3. UK
9.3.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
9.3.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
9.3.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
9.3.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
9.4. Germany
9.4.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
9.4.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
9.4.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
9.4.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
9.5. France
9.5.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
9.5.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
9.5.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
9.5.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
9.6. Spain
9.6.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
9.6.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
9.6.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
9.6.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
9.7. Rest of Europe
9.7.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
9.7.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
9.7.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
9.7.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
CHAPTER 10. ASIA-PACIFIC OVER THE TOP (OTT) SERVICES MARKET BY COUNTRY
10.1. Asia-Pacific Over the Top (OTT) Services Market Revenue and Growth Rate, 2015 - 2026 ($Million)
10.2. Asia-Pacific Over the Top (OTT) Services Market Revenue Share Comparison, 2015 & 2026 (%)
10.3. China
10.3.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
10.3.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
10.3.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
10.3.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
10.4. Japan
10.4.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
10.4.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
10.4.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
10.4.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
10.5. India
10.5.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
10.5.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
10.5.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
10.5.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
10.6. Australia
10.6.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
10.6.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
10.6.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
10.6.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
10.7. South Korea
10.7.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
10.7.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
10.7.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
10.7.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
10.8. Rest of Asia-Pacific
10.8.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
10.8.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
10.8.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
10.8.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
CHAPTER 11. LATIN AMERICA OVER THE TOP (OTT) SERVICES MARKET BY COUNTRY
11.1. Latin America Over the Top (OTT) Services Market Revenue and Growth Rate, 2015 - 2026 ($Million)
11.2. Latin America Over the Top (OTT) Services Market Revenue Share Comparison, 2015 & 2026 (%)
11.3. Brazil
11.3.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
11.3.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
11.3.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
11.3.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
11.4. Mexico
11.4.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
11.4.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
11.4.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
11.4.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
11.5. Rest of Latin America
11.5.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
11.5.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
11.5.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
11.5.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
CHAPTER 12. MIDDLE EAST & AFRICA OVER THE TOP (OTT) SERVICES MARKET BY COUNTRY
12.1. Middle East & Africa Over the Top (OTT) Services Market Revenue and Growth Rate, 2015 - 2026 ($Million)
12.2. Middle East & Africa Over the Top (OTT) Services Market Revenue Share Comparison, 2015 & 2026 (%)
12.3. GCC
12.3.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
12.3.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
12.3.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
12.3.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
12.4. South Africa
12.4.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
12.4.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
12.4.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
12.4.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
12.5. Rest of Middle East & Africa
12.5.1. Market Revenue and Forecast By Component, 2015 - 2026 ($Million)
12.5.2. Market Revenue and Forecast By Device Type, 2015 - 2026 ($Million)
12.5.3. Market Revenue and Forecast By Content, 2015 - 2026 ($Million)
12.5.4. Market Revenue and Forecast By End Use, 2015 - 2026 ($Million)
CHAPTER 13. COMPANY PROFILE
13.1. Netflix
13.1.1. Company Snapshot
13.1.2. Overview
13.1.3. Financial Overview
13.1.4. Type Portfolio
13.1.5. Key Developments
13.1.6. Strategies
13.2. Amazon
13.2.1. Company Snapshot
13.2.2. Overview
13.2.3. Financial Overview
13.2.4. Type Portfolio
13.2.5. Key Developments
13.2.6. Strategies
13.3. Hulu
13.3.1. Company Snapshot
13.3.2. Overview
13.3.3. Financial Overview
13.3.4. Type Portfolio
13.3.5. Key Developments
13.3.6. Strategies
13.4. Facebook
13.4.1. Company Snapshot
13.4.2. Overview
13.4.3. Financial Overview
13.4.4. Type Portfolio
13.4.5. Key Developments
13.4.6. Strategies
13.5. Twitter
13.5.1. Company Snapshot
13.5.2. Overview
13.5.3. Financial Overview
13.5.4. Type Portfolio
13.5.5. Key Developments
13.5.6. Strategies
13.6. Apple
13.6.1. Company Snapshot
13.6.2. Overview
13.6.3. Financial Overview
13.6.4. Type Portfolio
13.6.5. Key Developments
13.6.6. Strategies
13.7. Skype
13.7.1. Company Snapshot
13.7.2. Overview
13.7.3. Financial Overview
13.7.4. Type Portfolio
13.7.5. Key Developments
13.7.6. Strategies
13.8. Evernote Corporation
13.8.1. Company Snapshot
13.8.2. Overview
13.8.3. Financial Overview
13.8.4. Type Portfolio
13.8.5. Key Developments
13.8.6. Strategies
13.9. Others
13.9.1. Company Snapshot
13.9.2. Overview
13.9.3. Financial Overview
13.9.4. Type Portfolio
13.9.5. Key Developments
13.9.6. Strategies
CHAPTER 14. RESEARCH APPROACH
14.1. Research Methodology
14.1.1. Initial Data Search
14.1.2. Secondary Research
14.1.3. Primary Research
14.2. Assumptions and Scope
