Mineral Supplements Market Highlights

• Global mineral supplements market revenue is poised to garner USD 23.9 billion by 2032 with a CAGR of 5.3% from 2024 to 2032
• Asia-Pacific mineral supplements market value occupied around USD 6.1 billion in 2023
• Asia-Pacific mineral supplements market growth will record a CAGR of more than 6% from 2024 to 2032
• Among formulation, the tablet sub-segment generated USD 5.3 billion revenue in 2023
• Based on application, the general health sub-segment generated 39% mineral supplements market share in 2023
• Increasing research and development into personalized nutrition offers a new product innovation avenue is a popular mineral supplements market trend that fuels the industry demand

The worldwide market for mineral supplements is driven by an increase in urbanization, an increasing geriatric population and growing awareness of preventive health care. In order to make a healthier and safer choice, a significant amount of customers use mineral supplements against allopathic drugs. Calcium, nitrogen, chromium, magnesium, sulphur, iron, zinc, follic acid, silicon, copper and cobalt are mineral supplements that are important for the treatment and prevention of maladies of mineral deficiency. In addition, pills, tablets, capsules, granules, gel capsules, powder and fluid can be eaten in the form of these additives. This is a convenient solution to other standard medicines because of their busy lifestyles.

The use of iron and calcium throughout the pregnancy is suggested for pregnant females. This also causes a steadily increasing demand for pregnant females. Moreover, the aging population is often affected by bone problems, weakness, appetite loss, weak digestive tract, bad eyesight and mineral deficiency. Another important factor driving the demand for mineral supplements globally is the increased importance of lifestyle disorders. Recently, the use of supplements has increased. However, insufficient regulatory norms discourage any regulating body from interfering and leave producers with the validity of the mineral supplements. This can hinder mineral supplements market growth during the forecast period by failing a quality control. Another factor restricting market penetration is incorrect labeling.

Global Mineral Supplements Market Dynamics

Market Drivers

• Growing awareness about preventive healthcare fuels demand for mineral supplements
• Increasing aging population drives the need for bone and joint health supplements
• Rising prevalence of lifestyle diseases encourages consumption of supplements for cardiovascular health
• Expanding fitness and wellness trends boost the adoption of mineral supplements among younger demographics

Market Restraints

• High prices of premium mineral supplements limit accessibility for low-income groups
• Strict regulatory approvals slow down the launch of new products in the market
• Increasing preference for natural and whole food sources of minerals hinders supplement sales

Market Opportunities

• Expansion of e-commerce platforms creates a wider reach for mineral supplements
• Growing vegan and vegetarian population opens opportunities for plant-based mineral supplements
• Emerging markets present potential for untapped growth due to rising health awareness

Mineral Supplements Market Report Coverage

Mineral Supplements Market Insights

The increased demand for products has boosted health issues and altering lifestyles and diets. The main market drivers include a positive perspective for sports nutrition. Growth in the amount of sports worldwide events such as Big Bash and the Indian Premium League have compelled athletes to concentrate on their strength. Moreover, the development is anticipated to be driving increase in the amount of sports complexes and gyms.

In the course of the next seven years, rapid urbanization and increasing disposable income, as well as increasing consumer knowledge about health problems, are anticipated to boost market development. Because of the elevated incidence of cardiovascular illnesses and of weight management programmes, the favorable prospects for medical nutrition are anticipated to boost product demand.

The consumption of nutritional supplements with additional health and wellness advantages is very positive. Rising geriatric population, growing medical costs, changing lifestyle, food innovation, medical findings, and greater pricing expectations have all contributed to general mineral supplements market growth and product demand.

Increasing demand for organic products in the U.S., Argentina and Australia compelled regulatory institutions to develop policies supporting an increased manufacturing output for organic food, which in the next few years will lead to a reduction in the use of dietary supplements. The second-largest industry in the Asia Pacific region represented more than 40 percent of its share in 2023. With growing demand for natural products the demand for nutritional supplements in Japan is anticipated to boost, with growing sales of royal jelly, green juice, blueberry, black and chlorela vinegar. Athletes are anticipated to have access to new product launches by Amway and GSK to weight management in the next few years. In the near future, however, increasing demand for organic food will continue to hamper mineral supplements market development.

Mineral Supplements Market Segmentation

The worldwide mineral supplement market is split based on product, formulation, application, end use, sales channels, and geography.

Mineral Supplements Market By Products

• Magnesium
• Calcium
• Iron
• Zinc
• Potassium
• Selenium
• Chromium
• Others

According to mineral supplements industry analysis, the calcium segment earns the most income because of its critical role in bone health, osteoporosis prevention, and muscular function. Calcium supplements are popular across all age groups, notably the elderly and those with nutritional inadequacies. Increased awareness of bone-related ailments, as well as increased demand for preventive healthcare, have fueled the segment's expansion. Furthermore, the increasing usage of calcium supplements by women during pregnancy and after menopause contributes greatly to its domination. Calcium's widespread availability in a variety of supplement forms, including tablets, gummies, and powders, increases its market penetration. These factors combine to make calcium the dominant product in the mineral supplements market.

Mineral Supplements Market By Formulations

• Tablet
• Capsule
• Liquid/Gel
• Powder
• Others

The tablet segment has the biggest revenue share in the mineral supplements market, owing to widespread customer acceptability for its convenience and accuracy of dosing. Tablets are a popular choice because of their long shelf life and simplicity of storage, making them both convenient and cost-effective for customers. Manufacturers like tablet formulations because they are easy to manufacture and can handle a wide range of mineral combinations. Furthermore, tablets provide a controlled release of nutrients, resulting in optimal absorption in the body. Their tiny and portable design makes them suitable for anybody looking to add mineral supplements into their daily routine. This adaptability and convenience of use contribute to the high demand for tablet-based mineral supplements.

Mineral Supplements Market By Applications

• General Health
• Bone & Joint health
• Gastrointestinal Health
• Immunity
• Others

The general health application is projected to be the most popular in the mineral supplements market forecast period. This segment's expansion is being driven by a growing consumer focus on overall health and preventative healthcare. Mineral supplements for general health address a variety of needs, including raising energy, supporting metabolic functions, and balancing dietary intake. The growing awareness of the significance of eating a well-balanced diet, combined with modern lifestyle difficulties such as stress and poor nutrition, is driving demand for this category. Furthermore, the variety of general health supplements, which are suitable for people of various ages and health conditions, reinforces their market dominance, making them a popular choice among consumers.

Mineral Supplements Market By End Uses

• Geriatric
• Adults
• Children
• Pregnant Women
• Infants

In the mineral supplements market, the adult sector will continue to dominate as compared to other end-user segments divided by end use. During the mineral supplements industry forecast period, the adult females segment held the largest market share in 2023, and it is expected to grow at a substantial CAGR. This growth is the result of a variety of health and weight issues among medium-aged women.

Mineral Supplements Market By Sales Channels

• Supermarkets & Hypermarkets
• Pharmacies & Drug Stores
• Online Channels

The global mineral supplements market is segmented into three sales channels: supermarkets and hypermarkets, pharmacies and medicine shops, and online channels. The pharmacies and drugstores business consumes more mineral supplements than other sectors. The latter has the biggest market share of peak usage in 2023 and will remain the dominating sales channel segment. This segment's revenue will expand by roughly $8.1 million in 2023, with a strong CAGR predicted to increase between 2024 and 20232.

Mineral Supplements Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

The Middle East & Africa

• South Africa
• GCC Countries
• Rest of the Middle East & Africa (ME&A)

Mineral Supplements Market Regional Analysis

Increased awareness of dietary enrichment is anticipated to be a positive factor for Asia-Pacific in China and India. Regulatory assistance to encourage investment together with public projects is anticipated to increase the national demand in developing areas, such as India, Indonesia, China and Malaysia. In advanced areas such as Germany and the UK, the increased consumption of protein in Europe is growing. The use of amino acids in dietary supplement manufacturing is anticipated to be promoted over the predicted period. Furthermore, growing sales of multivitamin products, especially vitamin B and C, are anticipated to impact strongly on the developed mineral supplements market in the near future in view of their increased acceptance among professional employers and body builders.

The increasing demand for sport nutrition is anticipated to play a notable role in encouraging product use in North America, owing to the increased significance of active lifestyle and knowledge about the advantages of protein consumption. In addition, increasing awareness of protein use in developing countries, including USA and Canada, is anticipated to raise demand for the maintenance of muscle mass and the maintenance of optimal nutrition levels among middle-aged adult people.

Mineral Supplements Market Players

Some of the top mineral supplements companies offered in our report include Sanofi, Herbalife International of America, Inc., Omega Protein Corporation, Bio Botanica, Inc., Abbott, Nestle, Glanbia, plc, Biovea, Bayer AG, and Amway.