The Global Laundry Care Products Market accounted for US$ 70,256 Mn in 2021 and is expected to reach US$ 94,473 Mn by 2030 with a considerable CAGR of 3.4% during the forecast timeframe of 2022 to 2030.

Laundry care products are chemical compounds that are used to wash and clean garments and other textile fabrics. Regularly washing clothes and bedding aids in the removal of dirt, fleas, germs, mites, and other allergens or diseases. It can also assist to reduce the spread of infectious diseases such as diarrhea, scabies, respiratory infections, and other skin ailments. Laundry cleaning chemicals are surfactants and detergents that are designed to address a wide range of stains and soil removal, whitening, fabric smoothing and conditioning, and disinfection needs under a variety of temperature, water, and usage conditions. Furthermore, laundry detergents are available in a variety of formats, including detergent liquids, cakes, gels, powders, sprays, sheets, and bars. Liquid detergents are effective at removing greasy soils as well as pre-treating marks and soils. Similarly, detergent powders are quite effective at removing mud and ground-in dirt.

Drivers

·         Increasing public awareness of health and hygiene issues

·         Constant growth in demand for laundry services

·         Easy availability of a variety of laundry products

Restraints

·         Strict environmental regulations

·         Negative impact on human skin

Opportunity

·         Growth in the consumer sector increases the demand for new hotels & restaurants

Laundry Care Products Market Dynamics

The rising consumer awareness of health and hygiene is a crucial component in the rise in laundry care product market revenue, as is the high daily use of these goods, which will support market expansion. The continued growth in demand for laundry services in critical sectors such as lodging, healthcare, and hospitality drives the need for laundry care products such as detergents and textile conditioners. Furthermore, the existence of a large number of laundry service providers on the market has resulted in the offering of a varied range of solutions for consumers at reasonable pricing. Aside from quick services, several laundry service providers offer other benefits to customers such as instant pickup, online payment, and customer retention rewards, which are driving the market. Furthermore, as the consumer sector expands, so does the market for new hotels and resorts, which will have a substantial influence on the expansion of the laundry care products market throughout the projection period. However, one of the primary reasons impeding market growth is rigorous regulations, which lead to product recalls. Several big brand names have been recalled due to potentially hazardous negative effects on health.

Market Segmentation

Market by Product

·         Detergents

·         Fabric Softeners

·         Bleach

·         Others

In terms of product, the detergent segment was the market leader in 2021. Laundry detergent is a substance used to clean dirty clothes and laundry. Laundry detergent powder commonly contains water softeners, bleach, enzymes, surfactants, optical brighteners, foam regulators, fragrances, dirt anti-deposition agents, colors, and corrosion inhibitors. Consumers' increased inclination for cleanliness and self-hygiene, quick developments in chemical component research, which leads to improved laundry detergent compositions, and significant penetration in emerging nations all affect laundry detergent segment trends. Furthermore, factors encouraging the growth of the laundry detergent segment include increasing urbanization, increasing prevalence of automatic washing machines, novel product releases, and rising consumer hygiene awareness.

Market by Application

·         Household

·         Commercial

Based on the application, the commercial segment is expected to grow with considerable market shares in the next years. Commercial applications for laundry care products include the textile industry, hotels, laundry services, and other industries, while residential applications include household cleaning. Huge loads of filthy blankets, bedding, tablecloths, uniforms, and other laundry are produced every day, making laundry care one of the most vital services required by a hotel, healthcare facility, or corporate enterprise. In the healthcare industry, patients are frequently given top priority. Every medical office and facility works hard to make its patients happy and, eventually, healthy. To achieve this goal, hospitals must provide their patients with high-quality, clean bedding. Furthermore, the COVID-19 outbreak had only a minimal impact on the commercial laundry care industry.

Market by Distribution Channel

·         Hypermarket

·         Supermarket

·         Online Stores

·         Others

Based on the distribution channel, the online store category is expected to develop the fastest in the next years. This expansion can be attributable to the increased popularity and use of e-commerce platforms. Major manufacturers are collaborating with internet merchants in order to reach out to new customers. As a result, an increase in product sales via company-owned websites and other online platforms such as Amazon and Walmart is expected to fuel the expansion of the online distribution channel segment. Nonetheless, the implementation of improved direct online sales techniques by the market's main producers of laundry cleaning products would result in increased sales of laundry conditioners via e-Commerce.

Laundry Care Products Market Regional Overview