The global market for e-commerce electronics accounted for US$ 344 Bn in 2021 and is estimated to reach US$ 861 Bn by 2030, with a significant CAGR of 10.9% from 2022 to 2030.
Ecommerce electronic is a business strategy that allows businesses and consumers to buy/sell goods and services over the internet. E-commerce can be done on smartphones, computers, laptops/tablets, and other smart devices as it operates in four important market categories. The consumer electronics sector is one of the most dynamic and innovative in the world. Major electronics companies are constantly producing the next best electronic item, making their goods more user-friendly, advanced, and developing new ways to assist or entertain their clients. Electronics are frequently a well-thought-out investment.
Market Growth Drivers
- Growing trend of online shopping
- Increasing base of smartphone users
- Faster internet connectivity
Market Restraints
- Lack of integrated end-to-end logistics
- Customers can’t check the product physically
Market Opportunities
- Growth in digital marketing industry
- Growing ecommerce adoption due to significant discounts offered on products purchase
Report Coverage
| Market |
E-commerce Electronics Market |
| Market Size 2021 |
US$ 344 Bn |
| Market Forecast 2028 |
US$ 861 Bn |
| CAGR |
10.9% During 2022 - 2030 |
| Analysis Period |
2018 - 2030 |
| Base Year |
2021 |
| Forecast Data |
2022 - 2030 |
| Segments Covered |
By Product, By Business Model, By Pricing Model, And By Geography
|
| Regional Scope |
North America, Europe, Asia Pacific, Latin America, and Middle East & Africa |
| Key Companies Profiled |
Alibaba, Amazon, eBay, Flipkart, JD.com, Newegg, Rakuten, Shopify, Target, and Walmart. |
Report Coverage
|
Market Trends, Drivers, Restraints, Competitive Analysis, Player Profiling, Regulation Analysis |
| Customization Scope |
10 hrs of free customization and expert consultation
|
Market Dynamics
The increasing trend of online shopping has created a boom in the e-commerce electronics industry. Due to the expansion of the internet and increased mobile connectivity, the online retail market is on the rise. Electronic gadget sales have increased dramatically since the introduction of e-commerce, owing mostly to the spread of the internet and increased mobile connectivity. Consumers and sellers both benefit from online retailing. The advantages of online sales include speed to market, cost savings, and scale.
E-commerce allows a seller to price and ship products competitively to a worldwide audience. This is one of the most significant benefits of the e-commerce industry. As a result, shoppers from all around the world can purchase their preferred electronic device. The development of internet access, even in distant parts of many low and middle-income countries, has allowed buyers to choose their products. This has had a favorable impact on the global market's progress.
By providing cheaper and more effective distribution channels for their products or services, e-commerce has allowed firms such as small business to obtain access to and build a bigger market presence. The way individuals purchase and consume products and services has changed as a result of e-commerce. People are increasingly using their computers and smart devices to place orders for things that can be delivered quickly to their homes. As a result, the retail scene has been disrupted.
Market Segmentation
The global e-commerce electronics market is segmented based on product, business model, pricing model, and geography.
Market By Product
- Smartphones
- Computers
- Laptops/Tablets
- Audio Devices
- Wearables
- Other Electronic Devices
Among them, the smartphones segment held the largest market share in 2021. According to a report by Ericsson, the number of mobile phone subscriptions worldwide has surpassed six billion, with several hundred million more predicted in the next years. The countries with the most smartphone users are China, India, and the United States. However, computers and television sets have expanded far faster than cellphones in worldwide consumer electronics sales over the last three years, owing to COVID-19 restrictions and greater time spent working and learning from home. As a result, smartphones' percentage of total sales has plummeted.
Market By Business Model
Among them, the business-to-consumer segment held a noteworthy market share in 2021. B2C (business-to-consumer) e-commerce, sometimes known as retail e-commerce, is a sales paradigm in which internet firms sell to consumers. Amazon is a well-known example of a B2C retail platform. Apart from the shipping and delivery processes, e-commerce sales are almost fully conducted over the internet, providing sellers and buyers with the convenience and freedom to conduct transactions at any time and from any location. Because of the simplicity of purchasing and selling online vs traditional sales, B2C e-commerce has become one of the fastest expanding sectors in the global economy.
Market By Pricing Model
- Medium Cost Products
- High End Products
- Low-Cost Products
Based on the pricing model, the low-cost products segment is expected to hold a significant share. Low-cost products are easily picked and are popular in low and medium-income countries. However, due to the rising disposable income in emerging economies, the demand for medium-cost products is on a rise. Furthermore, in developed economies the scenario is different. Consumers in developed countries go for high-end products due to high disposable income and a preference to acquire the latest technologically advanced electronic equipment.
E-commerce Electronics Market Regional Overview
North America
Europe
- U.K.
- Germany
- France
- Spain
- Rest of Europe
Latin America
- Mexico
- Brazil
- Rest of Latin America
Asia-Pacific
- India
- Japan
- China
- Australia
- South Korea
- Rest of Asia-Pacific
Middle East & Africa (MEA)
- Gulf Cooperation Council (GCC)
- South Africa
- Rest of the Middle East & Africa
The increasing number of smartphone users in the Asia-Pacific region, fuels the regional market growth
The regional segmentation is given as North America, Latin America, Asia-Pacific, Europe, and the Middle East & Africa (MEA). Based on regional analysis, the Asia-Pacific region is anticipated to grow with the fastest rate throughout the forecast period 2022 – 2030. The high growth in the region is attributed to the growing population coupled with the increasing number of smartphone users in the region. According to the India Brand Equity Fund (IBEF), the smartphone shipments reached more than 170 million in 2021 in India. Smartphones have become the most popular gadget not just in India, but globally, due to the continual need to be connected. People, especially those who live in urban areas and have hectic lifestyles, have become accustomed to communicating on the go. However, the North America region accounted for a significant share in 2021 due to the growth in disposable incomes, increasing spending capacity, and preference of high-end devices.
Competitive Landscape
Some of the top vendors offered in the professional report include Alibaba, Amazon, eBay, Flipkart, JD.com, Newegg, Rakuten, Shopify, Target, and Walmart.
CHAPTER 1. Industry Overview of E-commerce Electronics Market
1.1. Definition and Scope
1.1.1. Definition of E-commerce Electronics
1.1.2. Market Segmentation
1.1.3. Years Considered for the Study
1.1.4. Assumptions and Acronyms Used
1.1.4.1. Market Assumptions and Market Forecast
1.1.4.2. Acronyms Used in Global E-commerce Electronics Market
1.2. Summary
1.2.1. Executive Summary
1.2.2. E-commerce Electronics Market By Product
1.2.3. E-commerce Electronics Market By Business Model
1.2.4. E-commerce Electronics Market By Pricing Model
1.2.5. E-commerce Electronics Market By Region
CHAPTER 2. Research Approach
2.1. Methodology
2.1.1. Research Programs
2.1.2. Market Size Estimation
2.1.3. Market Breakdown and Data Triangulation
2.2. Data Sources
2.2.1. Secondary Sources
2.2.2. Primary Sources
CHAPTER 3. Market Dynamics And Competition Analysis
3.1. Market Drivers
3.1.1. Driver 1
3.1.2. Driver 2
3.2. Restraints and Challenges
3.2.1. Restraint 1
3.2.2. Restraint 2
3.3. Growth Opportunities
3.3.1. Opportunity 1
3.3.2. Opportunity 2
3.4. Porter’s Five Forces Analysis
3.4.1. Bargaining Power of Suppliers
3.4.2. Bargaining Power of Buyers
3.4.3. Threat of Substitute
3.4.4. Threat of New Entrants
3.4.5. Degree of Competition
3.5. Market Concentration Ratio and Market Maturity Analysis of E-commerce Electronics Market
3.5.1. Go To Market Strategy
3.5.1.1. Introduction
3.5.1.2. Growth
3.5.1.3. Maturity
3.5.1.4. Saturation
3.5.1.5. Possible Development
3.6. Technological Roadmap for E-commerce Electronics Market
3.7. Value Chain Analysis
3.7.1. List of Key Manufacturers
3.7.2. List of Customers
3.7.3. Level of Integration
3.8. Regulatory Compliance
3.9. Competitive Landscape, 2021
3.9.1. Player Positioning Analysis
3.9.2. Key Strategies Adopted By Leading Players
CHAPTER 4. E-commerce Electronics Market By Product
4.1. Introduction
4.2. E-commerce Electronics Revenue By Product
4.2.1. E-commerce Electronics Revenue (US$ Bn) and Forecast, By Product, 2018-2030
4.2.2. Smartphones
4.2.2.1. Smartphones Market Revenue (US$ Bn) and Growth Rate (%), 2018-2030
4.2.3. Computers
4.2.3.1. Computers Market Revenue (US$ Bn) and Growth Rate (%), 2018-2030
4.2.4. Laptops/Tablets
4.2.4.1. Laptops/Tablets Market Revenue (US$ Bn) and Growth Rate (%), 2018-2030
4.2.5. Audio Devices
4.2.5.1. Audio Devices Market Revenue (US$ Bn) and Growth Rate (%), 2018-2030
4.2.6. Wearables
4.2.6.1. Wearables Market Revenue (US$ Bn) and Growth Rate (%), 2018-2030
4.2.7. Other Electronic Devices
4.2.7.1. Other Electronic Devices Market Revenue (US$ Bn) and Growth Rate (%), 2018-2030
CHAPTER 5. E-commerce Electronics Market By Business Model
5.1. Introduction
5.2. E-commerce Electronics Revenue By Business Model
5.2.1. E-commerce Electronics Revenue (US$ Bn) and Forecast, By Business Model, 2018-2030
5.2.2. Business To Business (B2B)
5.2.2.1. Business To Business (B2B) Market Revenue (US$ Bn) and Growth Rate (%), 2018-2030
5.2.3. Business To Consumer (B2C)
5.2.3.1. Business To Consumer (B2C) Market Revenue (US$ Bn) and Growth Rate (%), 2018-2030
5.2.4. Consumer to Business (C2B)
5.2.4.1. Consumer to Business (C2B) Market Revenue (US$ Bn) and Growth Rate (%), 2018-2030
5.2.5. Consumer to Consumer (C2C)
5.2.5.1. Consumer to Consumer (C2C) Market Revenue (US$ Bn) and Growth Rate (%), 2018-2030
CHAPTER 6. E-commerce Electronics Market By Pricing Model
6.1. Introduction
6.2. E-commerce Electronics Revenue (US$ Bn) By Pricing Model
6.2.1. E-commerce Electronics Revenue (US$ Bn) and Forecast By Pricing Model, 2018-2030
6.2.2. Low-Cost Products
6.2.2.1. Low-Cost Products Market Revenue (US$ Bn) and Growth Rate (%), 2018-2030
6.2.3. Medium Cost Products
6.2.3.1. Medium Cost Products Market Revenue (US$ Bn) and Growth Rate (%), 2018-2030
6.2.4. High End Products
6.2.4.1. High End Products Market Revenue (US$ Bn) and Growth Rate (%), 2018-2030
CHAPTER 7. North America E-commerce Electronics Market By Country
7.1. North America E-commerce Electronics Overview
7.2. U.S.
7.2.1. U.S. E-commerce Electronics Revenue (US$ Bn) and Forecast By Product, 2018-2030
7.2.2. U.S. E-commerce Electronics Revenue (US$ Bn) and Forecast By Business Model, 2018-2030
7.2.3. U.S. E-commerce Electronics Revenue (US$ Bn) and Forecast By Pricing Model, 2018-2030
7.3. Canada
7.3.1. Canada E-commerce Electronics Revenue (US$ Bn) and Forecast By Product, 2018-2030
7.3.2. Canada E-commerce Electronics Revenue (US$ Bn) and Forecast By Business Model, 2018-2030
7.3.3. Canada E-commerce Electronics Revenue (US$ Bn) and Forecast By Pricing Model, 2018-2030
7.4. North America PEST Analysis
CHAPTER 8. Europe E-commerce Electronics Market By Country
8.1. Europe E-commerce Electronics Overview
8.2. U.K.
8.2.1. U.K. E-commerce Electronics Revenue (US$ Bn) and Forecast By Product, 2018-2030
8.2.2. U.K. E-commerce Electronics Revenue (US$ Bn) and Forecast By Business Model, 2018-2030
8.2.3. U.K. E-commerce Electronics Revenue (US$ Bn) and Forecast By Pricing Model, 2018-2030
8.3. Germany
8.3.1. Germany E-commerce Electronics Revenue (US$ Bn) and Forecast By Product, 2018-2030
8.3.2. Germany E-commerce Electronics Revenue (US$ Bn) and Forecast By Business Model, 2018-2030
8.3.3. Germany E-commerce Electronics Revenue (US$ Bn) and Forecast By Pricing Model, 2018-2030
8.4. France
8.4.1. France E-commerce Electronics Revenue (US$ Bn) and Forecast By Product, 2018-2030
8.4.2. France E-commerce Electronics Revenue (US$ Bn) and Forecast By Business Model, 2018-2030
8.4.3. France E-commerce Electronics Revenue (US$ Bn) and Forecast By Pricing Model, 2018-2030
8.5. Spain
8.5.1. Spain E-commerce Electronics Revenue (US$ Bn) and Forecast By Product, 2018-2030
8.5.2. Spain E-commerce Electronics Revenue (US$ Bn) and Forecast By Business Model, 2018-2030
8.5.3. Spain E-commerce Electronics Revenue (US$ Bn) and Forecast By Pricing Model, 2018-2030
8.6. Rest of Europe
8.6.1. Rest of Europe E-commerce Electronics Revenue (US$ Bn) and Forecast By Product, 2018-2030
8.6.2. Rest of Europe E-commerce Electronics Revenue (US$ Bn) and Forecast By Business Model, 2018-2030
8.6.3. Rest of Europe E-commerce Electronics Revenue (US$ Bn) and Forecast By Pricing Model, 2018-2030
8.7. Europe PEST Analysis
CHAPTER 9. Asia Pacific E-commerce Electronics Market By Country
9.1. Asia Pacific E-commerce Electronics Overview
9.2. China
9.2.1. China E-commerce Electronics Revenue (US$ Bn) and Forecast By Product, 2018-2030
9.2.2. China E-commerce Electronics Revenue (US$ Bn) and Forecast By Business Model, 2018-2030
9.2.3. China E-commerce Electronics Revenue (US$ Bn) and Forecast By Pricing Model, 2018-2030
9.3. Japan
9.3.1. Japan E-commerce Electronics Revenue (US$ Bn) and Forecast By Product, 2018-2030
9.3.2. Japan E-commerce Electronics Revenue (US$ Bn) and Forecast By Business Model, 2018-2030
9.3.3. Japan E-commerce Electronics Revenue (US$ Bn) and Forecast By Pricing Model, 2018-2030
9.4. India
9.4.1. India E-commerce Electronics Revenue (US$ Bn) and Forecast By Product, 2018-2030
9.4.2. India E-commerce Electronics Revenue (US$ Bn) and Forecast By Business Model, 2018-2030
9.4.3. India E-commerce Electronics Revenue (US$ Bn) and Forecast By Pricing Model, 2018-2030
9.5. Australia
9.5.1. Australia E-commerce Electronics Revenue (US$ Bn) and Forecast By Product, 2018-2030
9.5.2. Australia E-commerce Electronics Revenue (US$ Bn) and Forecast By Business Model, 2018-2030
9.5.3. Australia E-commerce Electronics Revenue (US$ Bn) and Forecast By Pricing Model, 2018-2030
9.6. South Korea
9.6.1. South Korea E-commerce Electronics Revenue (US$ Bn) and Forecast By Product, 2018-2030
9.6.2. South Korea E-commerce Electronics Revenue (US$ Bn) and Forecast By Business Model, 2018-2030
9.6.3. South Korea E-commerce Electronics Revenue (US$ Bn) and Forecast By Pricing Model, 2018-2030
9.7. Rest of Asia-Pacific
9.7.1. Rest of Asia-Pacific E-commerce Electronics Revenue (US$ Bn) and Forecast By Product, 2018-2030
9.7.2. Rest of Asia-Pacific E-commerce Electronics Revenue (US$ Bn) and Forecast By Business Model, 2018-2030
9.7.3. Rest of Asia-Pacific E-commerce Electronics Revenue (US$ Bn) and Forecast By Pricing Model, 2018-2030
9.8. Asia Pacific PEST Analysis
CHAPTER 10. Latin America E-commerce Electronics Market By Country
10.1. Latin America E-commerce Electronics Overview
10.2. Brazil
10.2.1. Brazil E-commerce Electronics Revenue (US$ Bn) and Forecast By Product, 2018-2030
10.2.2. Brazil E-commerce Electronics Revenue (US$ Bn) and Forecast By Business Model, 2018-2030
10.2.3. Brazil E-commerce Electronics Revenue (US$ Bn) and Forecast By Pricing Model, 2018-2030
10.3. Mexico
10.3.1. Mexico E-commerce Electronics Revenue (US$ Bn) and Forecast By Product, 2018-2030
10.3.2. Mexico E-commerce Electronics Revenue (US$ Bn) and Forecast By Business Model, 2018-2030
10.3.3. Mexico E-commerce Electronics Revenue (US$ Bn) and Forecast By Pricing Model, 2018-2030
10.4. Rest of Latin America
10.4.1. Rest of Latin America E-commerce Electronics Revenue (US$ Bn) and Forecast By Product, 2018-2030
10.4.2. Rest of Latin America E-commerce Electronics Revenue (US$ Bn) and Forecast By Business Model, 2018-2030
10.4.3. Rest of Latin America E-commerce Electronics Revenue (US$ Bn) and Forecast By Pricing Model, 2018-2030
10.5. Latin America PEST Analysis
CHAPTER 11. Middle East & Africa E-commerce Electronics Market By Country
11.1. Middle East & Africa E-commerce Electronics Overview
11.2. GCC
11.2.1. GCC E-commerce Electronics Revenue (US$ Bn) and Forecast By Product, 2018-2030
11.2.2. GCC E-commerce Electronics Revenue (US$ Bn) and Forecast By Business Model, 2018-2030
11.2.3. GCC E-commerce Electronics Revenue (US$ Bn) and Forecast By Pricing Model, 2018-2030
11.3. South Africa
11.3.1. South Africa E-commerce Electronics Revenue (US$ Bn) and Forecast By Product, 2018-2030
11.3.2. South Africa E-commerce Electronics Revenue (US$ Bn) and Forecast By Business Model, 2018-2030
11.3.3. South Africa E-commerce Electronics Revenue (US$ Bn) and Forecast By Pricing Model, 2018-2030
11.4. Rest of Middle East & Africa
11.4.1. Rest of Middle East & Africa E-commerce Electronics Revenue (US$ Bn) and Forecast By Product, 2018-2030
11.4.2. Rest of Middle East & Africa E-commerce Electronics Revenue (US$ Bn) and Forecast By Business Model, 2018-2030
11.4.3. Rest of Middle East & Africa E-commerce Electronics Revenue (US$ Bn) and Forecast By Pricing Model, 2018-2030
11.5. Middle East & Africa PEST Analysis
CHAPTER 12. Player Analysis Of E-commerce Electronics Market
12.1. E-commerce Electronics Market Company Share Analysis
12.2. Competition Matrix
12.2.1. Competitive Benchmarking of key players by price, presence, market share, and R&D investment
12.2.2. New Product Launches and Product Enhancements
12.2.3. Mergers And Acquisition In Global E-commerce Electronics Market
12.2.4. Partnership, Joint Ventures and Strategic Alliances/ Sales Agreements
CHAPTER 13. Company Profile
13.1. Alibaba
13.1.1. Company Snapshot
13.1.2. Business Overview
13.1.3. Financial Overview
13.1.3.1. Revenue (US$ Bn), 2021
13.1.3.2. Alibaba 2021 E-commerce Electronics Business Regional Distribution
13.1.4. Product/Service and Specification
13.1.5. Recent Developments & Business Strategy
13.1.6. Consumer Plant Footprint Analysis
13.2. Amazon
13.3. eBay
13.4. Flipkart
13.5. JD.com
13.6. Newegg
13.7. Rakuten
13.8. Shopify
13.9. Target
13.10. Walmart
