Market Dynamics

Flourishing construction sector across the globe, increasing government initiatives related to development of smart cities and affordable homes is resulting in demand for products such as sanitary ware, abrasives, bricks and pipes, tiles, pottery, etc. which is major factors expected to drive the growth of global market. Government of developing economies is focused on developing the present infrastructure which is resulting in construction and reconstruction activities. It is focused in providing affordable homes to consumers which is increasing the residential construction activities this is increasing demand for bricks and pipes, tiles, etc.

• According to India Brand Equity Foundation the government of India has initiated various smart cities projects such as Under Pradhan Mantri Awas Yojana (Urban) 1.12 crore houses have been sanctioned in urban areas. Government has created an Affordable Housing Fund (AHF) in the National Housing Bank (NHB) with an initial corpus of US$ 1.43 billion using priority sector lending short fall of banks/financial institutions for micro financing of the HFCs

Rapid industrialization in developed and developing countries, high investment in real estate sector is increasing industrial and commercial construction activities are among other factors expected to support the growth of global market.

Major players focus on business expansion through strategic merger and acquisitions in order to increase the business presence and increase the customer base this is expected to further augment the growth of global market.

• In 2019, Kajaria Ceramics Limited launched Trends 2020 an exquisite range of ceramic tiles for Southern region in India. This is expected to increase the customer base of the company and increase the profit shares.
• In 2019, Somany Ceramics Limited launch of its new TVC product. The company expects that the TVC conveys whether its style, quality or technological brilliance, Somany matches international standards. This is expected to attract the new customers and increasing the company profit.

However, factors such as fluctuating raw material prices and high cost of product as compared to alternatives such as metal are factors expected to hamper the growth of the global ceramic market. In addition, issue related to recyclability another factor expected to challenge the growth of the global market.

High investment by major players for product development and new product offerings in order to increase the customer base are factor expected to further create new opportunities for players operating in the target market over the forecast period. In addition, players inclination towards developing countries in order to increase the business presence is another factor expected to further support the market revenue traction.

Ceramics Market Segment Analysis, 2019

The global ceramic market is segmented into product application and end use. The product segment is bifurcated into traditional and advanced. Among application the sanitary ware segment is expected to account for significant revenue share in the global market.

Segment Analysis By Region

The market in North America is expected to account for significant revenue share owing to high government spending on infrastructure development which is increasing construction and reconstruction activities. In addition, presence of major players operating in the country along with approach towards enhancing the business presence is another factor expected to support the growth of regional market.

Asia Pacific is expected to witness faster growth in the near future owing to increasing government initiatives related to smart cities, high investment in real estate sector is resulting in increase in commercial and residential construction activities.

Competitive Landscape

The global market is high highly competitive due to presence of large number of players and innovative product offerings. In addition, business expansion activities through partnerships and agreements are factors expected to further increase the competition.

Report coverage

The market research study on “Ceramics Market (Product: Traditional and Advanced; Application: Sanitary Ware, Abrasives, Bricks and Pipes, Tiles, Pottery, and Others; End Use: Building & Construction, Industrial, Medical, and Others) – Global Industry Analysis, Market Size, Opportunities and Forecast, 2020 - 2027”, offers a detailed insights on the global ceramics market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact are provided in the report. The report provides insights on global ceramics market segment by product, application, end use and major geographic regions. The report covers basic development policies and layouts of technology development processes. Secondly, the report covers global ceramics market size and segment markets by product, application, end use and geography along with the information on companies operating in the market. The ceramics market analysis is provided for major regional market including North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. For each region, the market size for different segments has been covered under the scope of report. The players profiled in the report Saint Gobain, AGC Inc., Du-Co Ceramics Company, 3M, Unifrax, Mohawk Industries, Sisecam Group, SCHOTT AG, and Ceramiche Caesar.

Market Segmentation

Market By Product

• Traditional
• Advanced

Market By Application

• Sanitary Ware
• Abrasives
• Bricks and Pipes
• Tiles
• Pottery
• Others

Market By End Use

• Building & Construction
• Industrial
• Medical
• Others

Market By Region

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of Middle East & Africa