Market Dynamics

Flourishing automotive industry across the globe, increasing passenger vehicle sale in the developing countries and rising government regulation related to passenger and drive safety are major factors expected to drive the growth of global automotive pillar market. Consumer demand for vehicles with advanced safety is increasing their spending on vehicles with better design and quality is in rise. According to data shared by Society of Indian Automobile Manufacturers (SIAM), passenger vehicles sales volume stood at more than 3.10 lakh units last month as against over 2.71 lakh units in October 2019. Japan’s Motor Passenger Cars sale was reported at 4,301,091.000 Unit in Dec 2019. Government of developed and developing countries is imparting various rules and regulations with the focus to increase passenger safety. Regulatory bodies such as Federal Motor Vehicle Safety Standards, Ministry of Road Transport and Highways, etc. are not approving the vehicle designs that do not comply with the standards. In February 2004 National Highway Traffic Safety Administration published the final rule amended the definition of “B-pillar” to ensure that door frames aft of the A-pillar and forward of any other pillars become subject to the FMH impact requirements.

Major players approach towards emerging economies in order to enhance the business presence along with inclination towards strengthening the distribution channel are factors expected to boost the growth of global automotive pillar market. In addition, increasing RD& activities for development of enhanced material with lightweight and high strength is expected to support the growth of target market.

Toyota Motor Corporation a Japanese multinational automotive manufacturer focused on R&D activities registered a patient a system in 2017 i.e. "Apparatuses and methods to make an object appear transparent”. This system involves A-pillars on the sides of the windshield which would stretch the driver an unhindered 360-degree view. This is expected to help the company to enhance its business presence.

In 2017, Teijin Limited a chemical manufacturing company launched the first ever polycarbonate resin pillar-less front window used in Tommykaira ZZ, an electric sports car developed by an EV manufacturer GLM Co. Ltd. This is expected to help the company to enhance the product portfolio and increase the revenue share.

Developing business policies by the government of developing countries is attracting players across the globe along with manufacturers approach towards shifting the production unit to developing countries due to easy availability of raw material and low cost labor are factors expected to impact the growth of target market.

Factors such as stringent government regulation related to design approval and rising cost of vehicles are expected to hamper the growth of global automotive pillar market. In addition, consumption of vehicle design with lack of safety standards is expected to limit the growth of automotive pillar market.

Increasing investment by major players for development of enhanced material that is light weight and cost-effective and increasing vehicle sale are factors expected to create new opportunities for players operating in automotive pillar market. In addition, increasing partnership and agreements in order to enhance the distribution channel are factors expected to support the revenue transaction of target market.

Segment Analysis by Region

The market in Asia Pacific is expected to account for major revenue share in the global automotive pillar market due to rise in sale of passenger vehicle sale. In addition, presence of large number of players operating in the country such as China and India, coupled with high focus on business expansion in emerging economies are factors expected to support the growth of regional market. Rising government safety regulations and introduction of innovative solutions from manufacturers are factors expected to augment the market growth.

Competitive Landscape                                                                                 

The global market is high highly competitive due to presence of large number of players and innovative product offerings. In addition, business expansion activities through partnerships and agreements are factors expected to further increase the competition.

Report coverage

Automotive Pillar Market Segment Analysis, 2019

The global automotive pillar market is segmented into type, vehicle type, material type, and sales channel. The type segment is bifurcated into A pillar, B pillar, C pillar and D pillar. The material type segment is divided into aluminum, steel and plastic composites and among the material type the plastic composites segment is expected to witness faster growth in the target segment.

The players profiled in the report are Unipres Corporation, KIRCHHOFF Automotive GmbH, TOYODA IRON WORKS CO., LTD, TOYOTOMI CO., LTD., G-TEKT CORPORATION, Martinrea International Inc., AISIN SEIKI Co., Ltd, Tower International, Trimurti Enterprises, Unipres Corporation, Magna International Inc., GEDIA Automotive Group.

Market Segmentation

Market By Type

A Pillar

B Pillar

C Pillar

D Pillar

Market By Vehicle Type

SUV

MUV

Sedan

Hatchback

Light Commercial Vehicle

Market By Material Type

Aluminum

Steel

Plastic Composites

Market By End Use

OEM

Aftermarket

Market By Region

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of Middle East & Africa