Acumen research and consulting estimates that the global automotive AR and VR market is anticipated to reach market size of around US$ 55,000 Mn by 2027 and is anticipated to grow at a CAGR of around 77% in terms of revenue during the forecast period 2020 – 2027. Increased augmented reality (AR) and virtual reality (VR) combine physical with digital content. Automotive industries focus on AR & VR to boost their production, servicing, individualization of their products, effective advertisement and promotion for their consumers. Unique 3D tools for AR apps are developers that incorporate interactive environments in the real world. The VR utilizes the head-mounted display (HMD) through an artificial world to provide synthetic experience and virtual feedback. The AR & VR automotive market is growing as economic, efficient manufacturing programs are needed for information analysis in real time.
Market Insights
A major trend is being observed in the AR and VR industry, with companies growing focus on AR and VR product aesthetics. The versatility and usability for consumers are high for AR and VR apps such as smart glazes, head-up displays (HUD) and head-mounted displays (HMD). There are many application areas of AR and VR and companies are exploring how these applications can be incorporated into different sectors. Moreover, market-based companies rely more and more on the aesthetic of these products to expand their use in various applications and make them prominent. The increasing demand for gesture and haptic control supports the growth of the global AR and VR market. The haptic technology generates a mood of touch, which is felt by users in the form of applied forces, movement or vibrations, while gesture algorithms allow users to control devices and application by means of their gestures, usually hand movements. The user can touch a virtual object with these technologies, as in the real world. It has added a new dimension to certain devices to the increasing popularity of these technologies which has led to their adoption.
Report coverage
The market research study on “Automotive AR and VR Market (By Device Type: AR Device (Head Mounted Display (HMD), Head Up Display (HUD), VR Device (Head Mounted Display, Gesture Control Devices, Projection Based Device); By Component: Hardware, Software; By Application: AR Application (Commercial, Consumer, Aerospace and Defense, Healthcare, Enterprise), VR Application (Commercial, Consumer, Aerospace and Defense, Healthcare, Enterprise) - Global Industry, Analysis, Market Size, Opportunities and Forecast, 2020 - 2027” offers detailed insights on the global automotive AR and VR market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact are provided in the report. The report also provides competitive landscape to understand the current stance of particular player. The report provides insights on global automotive AR and VR market are device type, component, application, and major geographic regions. The automotive AR and VR market analysis is provided for major regional markets including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. For each region, the market size for different segments has been covered under the scope of report.
In 2019, North America held the highest share in the global Automtive AR and VR market, mainly due to technological developments, strong smartphone and Internet penetration and early adoption in the region of emerging technologies. The highest growth in the virtual reality (VR) market during the forecast period is projected to be observed for Asia-Pacific (APAC). The increase in economic growth rates, increasing use of technologically advanced solutions, increasing smartphone penetration in emerging economies like China and India, and increasing technological use applications in end-use industries, are key elements driving the region market.
Key Players
Major players included in this report are Microsoft Corp., Robert Bosch GmbH, Continental AG, Volkswagen AG, Unity Technologies ApS, Visteon Corp., Hyundai Motor Group, HTC Corp., DAQRI, WayRay AG, and other. Important companies develop state-of-the-art technologies and introduce new products to remain competitive in the market. Fusion & acquisitions and new product developments are also competitive strategies. Company companies, including Continental AG, have begun to display crucial information on the windshield through an augmented reality head up display. In addition, new cars like the BMW 7 series already have head up panels.
The global automotive AR and VR market is segmented as below:
Market Segmentation
Automotive AR and VR Market By Device Type
AR Device
- Head Mounted Display (HMD)
- Head Up Display (HUD)
VR Devices
- Head Mounted Display
- Gesture Control Devices
- Projection Based Device
Automotive AR and VR Market By Component
Hardware
Software
Automotive AR and VR Market By Application
AR Applications
- Commercial
- Consumer
- Aerospace and Defense
- Healthcare
- Enterprise
VR Applications
- Commercial
- Consumer
- Aerospace and Defense
- Healthcare
- Enterprise
Automotive AR and VR Market By Geography
North America
Europe
- UK
- Germany
- France
- Spain
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Rest of Latin America
Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
Table Of Content:
CHAPTER 1. INDUSTRY OVERVIEW
1.1. Definition and Scope
1.1.1. Definition of Automotive AR and VR
1.1.2. Market Segmentation
1.1.3. List of Abbreviations
1.2. Summary
1.2.1. Market Snapshot
1.2.2. Automotive AR and VR Market By Device Type
1.2.2.1. Global Automotive AR and VR Market Revenue and Growth Rate Comparison By Device Type(2020-2027)
1.2.2.2. Global Automotive AR and VR Market Revenue Share By Device Type in 2019
1.2.2.3. AR Device
1.2.2.3.1. Head Mounted Display (HMD)
1.2.2.3.2. Head Up Display (HUD)
1.2.2.4. VR Devices
1.2.2.4.1. Head Mounted Display
1.2.2.4.2. Gesture Control Devices
1.2.2.4.3. Projection Based Device
1.2.3. Automotive AR and VR Market By Component
1.2.3.1. Global Automotive AR and VR Market Revenue and Growth Rate Comparison By Component (2020-2027)
1.2.3.2. Global Automotive AR and VR Market Revenue Share By Component in 2019
1.2.3.2.1. Hardware
1.2.3.2.2. Software
1.2.4. Automotive AR and VR Market By Application
1.2.4.1. Global Automotive AR and VR Market Revenue and Growth Rate Comparison By Application(2020-2027)
1.2.4.2. Global Automotive AR and VR Market Revenue Share By Application in 2019
1.2.4.2.1. AR Applications
1.2.4.2.1.1. Commercial
1.2.4.2.1.2. Consumer
1.2.4.2.1.3. Aerospace and Defense
1.2.4.2.1.4. Healthcare
1.2.4.2.1.5. Enterprise
1.2.4.2.2. VR Applications
1.2.4.2.2.1. Commercial
1.2.4.2.2.2. Consumer
1.2.4.2.2.3. Aerospace and Defense
1.2.4.2.2.4. Healthcare
1.2.4.2.2.5. Enterprise
1.2.5. Automotive AR and VR Market By Geography
1.2.5.1. Global Automotive AR and VR Market Revenue and Growth Rate Comparison by Geography (2020-2027)
1.2.5.2. North America Automotive AR and VR Market Revenue and Growth Rate(2020-2027)
1.2.5.3. Europe Automotive AR and VR Market Revenue and Growth Rate(2020-2027)
1.2.5.4. Asia-Pacific Automotive AR and VR Market Revenue and Growth Rate(2020-2027)
1.2.5.5. Latin America Automotive AR and VR Market Revenue and Growth Rate(2020-2027)
1.2.5.6. Middle East and Africa (MEA) Automotive AR and VR Market Revenue and Growth Rate(2020-2027)
CHAPTER 2. MARKET DYNAMICS AND COMPETITION ANALYSIS
2.1. Market Drivers
2.2. Restraints and Challenges
2.3. Growth Opportunities
2.4. Porter’s Five Forces Analysis
2.4.1. Bargaining Power of Suppliers
2.4.2. Bargaining Power of Buyers
2.4.3. Threat of Substitute
2.4.4. Threat of New Entrants
2.4.5. Degree of Competition
2.5. Value Chain Analysis
2.6. Cost Structure Analysis
2.6.1. Raw Material and Suppliers
2.6.2. Manufacturing Process Analysis
2.7. Regulatory Compliance
2.8. Competitive Landscape, 2019
2.8.1. Player Positioning Analysis
2.8.2. Key Strategies Adopted By Leading Players
CHAPTER 3. MANUFACTURING Automotive AR and VR ANALYSIS
3.1. Capacity and Commercial Production Date of Global Automotive AR and VR Major Manufacturers in 2019
3.2. Manufacturing Plants Distribution of Global Automotive AR and VR Major Manufacturers in 2019
3.3. R&D Status and Manufacturing End-User of Global Automotive AR and VR Major Manufacturers in 2019
3.4. Raw Materials End-Users Analysis of Global Automotive AR and VR Major Manufacturers in 2019
CHAPTER 4. Automotive AR and VR MARKET By Device Type
4.1. Global Automotive AR and VR Revenue By Device Type
4.2. AR Device
4.2.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
4.2.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
4.2.3. Head Mounted Display (HMD)
4.2.4. Head Up Display (HUD)
4.3. VR Devices
4.3.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
4.3.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
4.2.3. Head Mounted Display
4.2.4. Gesture Control Devices
4.2.5. Projection Based Device
CHAPTER 5. Automotive AR and VR MARKET By Component
5.1. Global Automotive AR and VR Revenue By Component
5.2. Hardware
5.2.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
5.2.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
5.3. Software
5.3.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
5.3.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
CHAPTER 6. Automotive AR and VR MARKET By Application
6.1. Global Automotive AR and VR Revenue By Application
6.2. AR Applications
6.2.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
6.2.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
6.2.3. Commercial
6.2.4. Consumer
6.2.5. Aerospace and Defense
6.2.6. Healthcare
6.2.7. Enterprise
6.3. VR Applications
6.3.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
6.3.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
6.3.3. Commercial
6.3.4. Consumer
6.3.5. Aerospace and Defense
6.3.6. Healthcare
6.3.7. Enterprise
CHAPTER 7. NORTH AMERICA Automotive AR and VR MARKET BY COUNTRY
7.1. North America Automotive AR and VR Market Revenue and Growth Rate, 2020 - 2027 ($Million)
7.2. North America Automotive AR and VR Market Revenue Share Comparison, 2020 & 2027 (%)
7.3. U.S.
7.3.1. U.S. Automotive AR and VR Market Revenue and Forecast By Device Type, 2020 - 2027 ($Million)
7.3.2. Market Revenue and Forecast By Component, 2020 - 2027 ($Million)
7.3.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
7.4. Canada
7.4.1. Market Revenue and Forecast By Device Type, 2020 - 2027 ($Million)
7.4.2. Market Revenue and Forecast By Component, 2020 - 2027 ($Million)
7.4.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
CHAPTER 8. EUROPE SMART REFRIGERATOR MARKET BY COUNTRY
8.1. Europe Automotive AR and VR Market Revenue and Growth Rate, 2020 - 2027 ($Million)
8.2. Europe Automotive AR and VR Market Revenue Share Comparison, 2020 & 2027 (%)
8.3. UK
8.3.1. Market Revenue and Forecast By Device Type, 2020 - 2027 ($Million)
8.3.2. Market Revenue and Forecast By Component, 2020 - 2027 ($Million)
8.3.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
8.4. Germany
8.4.1. Market Revenue and Forecast By Device Type, 2020 - 2027 ($Million)
8.4.2. Market Revenue and Forecast By Component, 2020 - 2027 ($Million)
8.4.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
8.5. France
8.5.1. Market Revenue and Forecast By Device Type, 2020 - 2027 ($Million)
8.5.2. Market Revenue and Forecast By Component, 2020 - 2027 ($Million)
8.5.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
8.6. Spain
8.6.1. Market Revenue and Forecast By Device Type, 2020 - 2027 ($Million)
8.6.2. Market Revenue and Forecast By Component, 2020 - 2027 ($Million)
8.6.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
8.7. Rest of Europe
8.7.1. Market Revenue and Forecast By Device Type, 2020 - 2027 ($Million)
8.7.2. Market Revenue and Forecast By Component, 2020 - 2027 ($Million)
8.7.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
CHAPTER 9. ASIA-PACIFIC Automotive AR and VR MARKET BY COUNTRY
9.1. Asia-Pacific Automotive AR and VR Market Revenue and Growth Rate, 2020 - 2027 ($Million)
9.2. Asia-Pacific Automotive AR and VR Market Revenue Share Comparison, 2020 & 2027 (%)
9.3. China
9.3.1. Market Revenue and Forecast By Device Type, 2020 - 2027 ($Million)
9.3.2. Market Revenue and Forecast By Component, 2020 - 2027 ($Million)
9.3.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
9.4. Japan
9.4.1. Market Revenue and Forecast By Device Type, 2020 - 2027 ($Million)
9.4.2. Market Revenue and Forecast By Component, 2020 - 2027 ($Million)
9.4.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
9.5. India
9.5.1. Market Revenue and Forecast By Device Type, 2020 - 2027 ($Million)
9.5.2. Market Revenue and Forecast By Component, 2020 - 2027 ($Million)
9.5.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
9.6. Australia
9.6.1. Market Revenue and Forecast By Device Type, 2020 - 2027 ($Million)
9.6.2. Market Revenue and Forecast By Component, 2020 - 2027 ($Million)
9.6.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
9.7. South Korea
9.7.1. Market Revenue and Forecast By Device Type, 2020 - 2027 ($Million)
9.7.2. Market Revenue and Forecast By Component, 2020 - 2027 ($Million)
9.7.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
9.8. Rest of Asia-Pacific
9.8.1. Market Revenue and Forecast By Device Type, 2020 - 2027 ($Million)
9.8.2. Market Revenue and Forecast By Component, 2020 - 2027 ($Million)
9.8.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
CHAPTER 10. LATIN AMERICA Automotive AR and VR MARKET BY COUNTRY
10.1. Latin America Automotive AR and VR Market Revenue and Growth Rate, 2020 - 2027 ($Million)
10.2. Latin America Automotive AR and VR Market Revenue Share Comparison, 2020 & 2027 (%)
10.3. Brazil
10.3.1. Market Revenue and Forecast By Device Type, 2020 - 2027 ($Million)
10.3.2. Market Revenue and Forecast By Component, 2020 - 2027 ($Million)
10.3.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
10.4. Mexico
10.4.1. Market Revenue and Forecast By Device Type, 2020 - 2027 ($Million)
10.4.2. Market Revenue and Forecast By Component, 2020 - 2027 ($Million)
10.4.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
10.5. Rest of Latin America
10.5.1. Market Revenue and Forecast By Device Type, 2020 - 2027 ($Million)
10.5.2. Market Revenue and Forecast By Component, 2020 - 2027 ($Million)
10.5.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
CHAPTER 11. MIDDLE EAST & AFRICA Automotive AR and VR MARKET BY COUNTRY
11.1. Middle East & Africa Automotive AR and VR Market Revenue and Growth Rate, 2020 - 2027 ($Million)
11.2. Middle East & Africa Automotive AR and VR Market Revenue Share Comparison, 2020 & 2027 (%)
11.3. GCC
11.3.1. Market Revenue and Forecast By Device Type, 2020 - 2027 ($Million)
11.3.2. Market Revenue and Forecast By Component, 2020 - 2027 ($Million)
11.3.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
11.4. South Africa
11.4.1. Market Revenue and Forecast By Device Type, 2020 - 2027 ($Million)
11.4.2. Market Revenue and Forecast By Component, 2020 - 2027 ($Million)
11.4.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
11.5. Rest of Middle East & Africa
11.5.1. Market Revenue and Forecast By Device Type, 2020 - 2027 ($Million)
11.5.2. Market Revenue and Forecast By Component, 2020 - 2027 ($Million)
11.5.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
CHAPTER 12. COMPANY PROFILE
12.1. Microsoft Corp.
12.1.1. Company Snapshot
12.1.2. Overview
12.1.3. Financial Overview
12.1.4. Product Portfolio
12.1.5. Key Developments
12.1.6. Strategies
12.2. Robert Bosch GmbH
12.2.1. Company Snapshot
12.2.2. Overview
12.2.3. Financial Overview
12.2.4. Product Portfolio
12.2.5. Key Developments
12.2.6. Strategies
12.3. Continental AG
12.3.1. Company Snapshot
12.3.2. Overview
12.3.3. Financial Overview
12.3.4. Product Portfolio
12.3.5. Key Developments
12.3.6. Strategies
12.4. Volkswagen AG
12.4.1. Company Snapshot
12.4.2. Overview
12.4.3. Financial Overview
12.4.4. Product Portfolio
12.4.5. Key Developments
12.4.6. Strategies
12.5. Unity Technologies ApS
12.5.1. Company Snapshot
12.5.2. Overview
12.5.3. Financial Overview
12.5.4. Product Portfolio
12.5.5. Key Developments
12.5.6. Strategies
12.6. Visteon Corp.
12.6.1. Company Snapshot
12.6.2. Overview
12.6.3. Financial Overview
12.6.4. Product Portfolio
12.6.5. Key Developments
12.6.6. StrategiesTorpedo Inc.
12.7. Hyundai Motor Group
12.7.1. Company Snapshot
12.7.2. Overview
12.7.3. Financial Overview
12.7.4. Product Portfolio
12.7.5. Key Developments
12.7.6. Strategies
12.8. HTC Corp.
12.8.1. Company Snapshot
12.8.2. Overview
12.8.3. Financial Overview
12.8.4. Product Portfolio
12.8.5. Key Developments
12.8.6. Strategies
12.9. DAQRI
12.9.1. Company Snapshot
12.9.2. Overview
12.9.3. Financial Overview
12.9.4. Product Portfolio
12.9.5. Key Developments
12.9.6. Strategies
12.10. Others
12.10.1. Company Snapshot
12.10.2. Overview
12.10.3. Financial Overview
12.10.4. Product Portfolio
12.10.5. Key Developments
12.10.6. Strategies
CHAPTER 13. RESEARCH APPROACH
13.1. Research Methodology
13.1.1. Initial Data Search
13.1.2. Secondary Research
13.1.3. Primary Research
13.2. Assumptions and Scope
![Automotive AR and VR Market (By Device Type: AR Device [Head Mounted Display (HMD), Head Up Display (HUD)], VR Devices [Head Mounted Display, Gesture Control Devices, Projection Based Device]; By Component: Hardware, Software; By Application: AR Applications [ Commercial, Consumer, Aerospace and Defense, Healthcare, Enterprise], VR Applications [Commercial, Consumer, Aerospace and Defense, Healthcare, Enterprise]) - Global Industry Analysis, Market Size, Opportunities and Forecast, 2020 - 2027](assets/images/format-png.png "Automotive AR and VR Market (By Device Type: AR Device [Head Mounted Display (HMD), Head Up Display (HUD)], VR Devices [Head Mounted Display, Gesture Control Devices, Projection Based Device]; By Component: Hardware, Software; By Application: AR Applications [ Commercial, Consumer, Aerospace and Defense, Healthcare, Enterprise], VR Applications [Commercial, Consumer, Aerospace and Defense, Healthcare, Enterprise]) - Global Industry Analysis, Market Size, Opportunities and Forecast, 2020 - 2027")
