Market Insights

A major trend is being observed in the AR and VR industry, with companies growing focus on AR and VR product aesthetics. The versatility and usability for consumers are high for AR and VR apps such as smart glazes, head-up displays (HUD) and head-mounted displays (HMD). There are many application areas of AR and VR and companies are exploring how these applications can be incorporated into different sectors. Moreover, market-based companies rely more and more on the aesthetic of these products to expand their use in various applications and make them prominent. The increasing demand for gesture and haptic control supports the growth of the global AR and VR market. The haptic technology generates a mood of touch, which is felt by users in the form of applied forces, movement or vibrations, while gesture algorithms allow users to control devices and application by means of their gestures, usually hand movements. The user can touch a virtual object with these technologies, as in the real world. It has added a new dimension to certain devices to the increasing popularity of these technologies which has led to their adoption.

Report coverage

The market research study on “Automotive AR and VR Market (By Device Type: AR Device (Head Mounted Display (HMD), Head Up Display (HUD), VR Device (Head Mounted Display, Gesture Control Devices, Projection Based Device); By Component: Hardware, Software; By Application: AR Application (Commercial, Consumer, Aerospace and Defense, Healthcare, Enterprise), VR Application (Commercial, Consumer, Aerospace and Defense, Healthcare, Enterprise) - Global Industry, Analysis, Market Size, Opportunities and Forecast, 2020 - 2027” offers detailed insights on the global automotive AR and VR market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact are provided in the report. The report also provides competitive landscape to understand the current stance of particular player. The report provides insights on global automotive AR and VR market are device type, component, application, and major geographic regions. The automotive AR and VR market analysis is provided for major regional markets including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. For each region, the market size for different segments has been covered under the scope of report.

In 2019, North America held the highest share in the global Automtive AR and VR market, mainly due to technological developments, strong smartphone and Internet penetration and early adoption in the region of emerging technologies. The highest growth in the virtual reality (VR) market during the forecast period is projected to be observed for Asia-Pacific (APAC). The increase in economic growth rates, increasing use of technologically advanced solutions, increasing smartphone penetration in emerging economies like China and India, and increasing technological use applications in end-use industries, are key elements driving the region market.

Key Players

Major players included in this report are Microsoft Corp., Robert Bosch GmbH, Continental AG, Volkswagen AG, Unity Technologies ApS, Visteon Corp., Hyundai Motor Group, HTC Corp., DAQRI, WayRay AG, and other. Important companies develop state-of-the-art technologies and introduce new products to remain competitive in the market. Fusion & acquisitions and new product developments are also competitive strategies. Company companies, including Continental AG, have begun to display crucial information on the windshield through an augmented reality head up display. In addition, new cars like the BMW 7 series already have head up panels.

The global automotive AR and VR market is segmented as below:

Market Segmentation

Automotive AR and VR Market By Device Type

AR Device

• Head Mounted Display (HMD)
• Head Up Display (HUD)

VR Devices

• Head Mounted Display
• Gesture Control Devices
• Projection Based Device

Automotive AR and VR Market By Component

Hardware

Software

Automotive AR and VR Market By Application

AR Applications

• Commercial
• Consumer
• Aerospace and Defense
• Healthcare
• Enterprise

VR Applications

• Commercial
• Consumer
• Aerospace and Defense
• Healthcare
• Enterprise
  
  

Automotive AR and VR Market By Geography

North America

• U.S
• Canada

Europe

• UK
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of Middle East & Africa