The Global Action Camera Market Size accounted for USD 2,951 Million in 2021 and is estimated to achieve a market size of USD 7,631 Million by 2030 growing at a CAGR of 11.3% from 2022 to 2030. The expanding number of sports events, leisure activities, concerts, and live performances are the primary elements fueling the global action camera market growth. Furthermore, the growing popularity of action cameras in professional activities, as well as recreational and camping experiences, is boosting the action camera market value in the coming years.

Action Camera Market Report Key Highlights

• Global action camera market revenue intended to gain USD 7,631 million by 2030 with a CAGR of 11.3% from 2022 to 2030
• North America region led with more than 39% action camera market share in 2021
• Asia-Pacific action camera market growth will observe strongest CAGR from 2022 to 2030
• By resolution, fully-HD segment generated about 41% market share in 2021
• By end user, the personal segment engaged more than 63% of the total market share in 2021
• Rising importance of social media marketing, drives the action camera market size

The action camera is a special camera that is used to take or capture adventures, sports, and other activities featuring high-speed actions. The action camera is designed in such a way that it can be mounted on car dashboards, helmets, and cycles, or can be worn on the body for capturing amazing photos and video. The action camera can be differentiated into various types including box style, cube style, bullet style, periscope, and 360 degrees.

Global Action Camera Market Trends

Market Drivers

• Increasing social media marketing and content trends
• Escalating demand from travelers for high-tech action cams
• Emerging trend of 360° camera usage with VR integrations
• Rising the prominence of adventure activities such as skydiving, sandboarding, dune bashing, & shark diving

Market Restraints

• Growing penetration of smartphones
• Concerns about privacy and data safety

Market Opportunities

• Growing popularity of underwater photography for sporting and leisure activities
• Rising adoption of smart devices

Action Camera Market Report Coverage

The growth of the action camera market is primarily driven by the rising popularity of adventure sports and growth in the consumer electronics industry, an increase in the urban population which increases the adoption of action cameras, a growing number of action camera manufacturers, and an increase in popularity of action camera across the globe. Furthermore, the rising user base of social media sites such as Instagram, Facebook, and Twitter and sharing videos and photos with friends and followers, the increase in the number of vendors in the market, and the rising spending capacity of individuals on action camera is estimated to boost the market growth. Moreover, changing lifestyles of consumers across developed countries, the growing consumer electronics industry, technological advancement in cameras, and the emergence of new product development in action cameras are expected to create opportunities for the manufacturers in the global market over the forecast period. However, an increase in demand for smartphones along with high-end cameras and high costs of the products are expected to hamper the growth of the global action camera market in the coming years.

Action Camera Market Segmentation                                                                                                   

The worldwide action camera market segmentation is based on the resolution, distribution channel, end user, application, and geography.

Action Camera Market By Resolution

• Full HD
• Ultra HD
• HD
• Standard Definition

According to an action camera market forecast, the ultra HD segment is expected to grow at the fastest rate in the market during the forecast period. Ultra HD offers high video resolution and has a wide-angle lens for capturing the view. The major factors that are driving the growth of this segment are the increase in demand for detailed pictures and the increase in consumer preference towards shooting 1080p or 720p. The manufacturers Sony Corporation, GoPro, Inc., Panasonic Corporation, and TomTom are mainly investing in the development of ultra HD action cameras, which expected the lead the market in the coming years.

Action Camera Market By Distribution Channel

• Online
• Retail

According to the action camera industry analysis, the retail segment accounts for the largest share of the market and held a significant market portion in 2021. The major factors that are driving the growth of this segment are the increase in consumer preference towards checking the quality of the product in person and the increase in concerns regarding aftermarket service. This is expected to enhance the dominance of the retail segment in the global market over the forecast period.

Action Camera Market By End User

• Personal
• Professional

In terms of end users, the personal segment is projected to lead the worldwide action camera market in 2021. This is due to increased population use of action cameras, increased tourism events, increased disposable income, as well as increased engagement in social media networks. These factors have contributed considerably to the expansion of this segment.

Action Camera Market By Application

• Sports
• Emergency Services
• Recreational Activities
• Others

In terms of applications, the sports segment led the global action camera market in 2021. This growth can be due to an increase in sports events as well as a rise in the number of outdoor sports that desire to capture high-quality images and films of various sports & recreation activities such as riding, scuba diving, surfing, and skydiving. Furthermore, the employment of digitalization with better optics and resolution aids in the capture of high-quality photographs and movies in motion. Furthermore, the expanding number of sporting leagues & activities around the world is fueling category expansion.

Action Camera Market Regional Outlook