The Global Action Camera Market Size accounted for USD 2,951 Million in 2021 and is estimated to achieve a market size of USD 7,631 Million by 2030 growing at a CAGR of 11.3% from 2022 to 2030. The expanding number of sports events, leisure activities, concerts, and live performances are the primary elements fueling the global action camera market growth. Furthermore, the growing popularity of action cameras in professional activities, as well as recreational and camping experiences, is boosting the action camera market value in the coming years.
Action Camera Market Report Key Highlights
- Global action camera market revenue intended to gain USD 7,631 million by 2030 with a CAGR of 11.3% from 2022 to 2030
- North America region led with more than 39% action camera market share in 2021
- Asia-Pacific action camera market growth will observe strongest CAGR from 2022 to 2030
- By resolution, fully-HD segment generated about 41% market share in 2021
- By end user, the personal segment engaged more than 63% of the total market share in 2021
- Rising importance of social media marketing, drives the action camera market size
The action camera is a special camera that is used to take or capture adventures, sports, and other activities featuring high-speed actions. The action camera is designed in such a way that it can be mounted on car dashboards, helmets, and cycles, or can be worn on the body for capturing amazing photos and video. The action camera can be differentiated into various types including box style, cube style, bullet style, periscope, and 360 degrees.
Global Action Camera Market Trends
Market Drivers
- Increasing social media marketing and content trends
- Escalating demand from travelers for high-tech action cams
- Emerging trend of 360° camera usage with VR integrations
- Rising the prominence of adventure activities such as skydiving, sandboarding, dune bashing, & shark diving
Market Restraints
- Growing penetration of smartphones
- Concerns about privacy and data safety
Market Opportunities
- Growing popularity of underwater photography for sporting and leisure activities
- Rising adoption of smart devices
Action Camera Market Report Coverage
| Market |
Action Camera Market |
| Action Camera Market Size 2021 |
USD 2,951 Million |
| Action Camera Market Forecast 2030 |
USD 7,631 Million |
| Action Camera Market CAGR During 2022 - 2030 |
11.3% |
| Action Camera Market Analysis Period |
2018 - 2030 |
| Action Camera Market Base Year |
2021 |
| Action Camera Market Forecast Data |
2022 - 2030 |
| Segments Covered |
By Resolution, By Distribution Channel, By End User, By Application, And By Geography
|
| Regional Scope |
North America, Europe, Asia Pacific, Latin America, and Middle East & Africa |
| Key Companies Profiled |
Sony Corporation, YI Technology, GoPro, Inc., Nikon Corporation, SZ DJI Technology Co., Ltd., TomTom, Garmin Ltd., Panasonic Corporation, Drift Innovation, SJCAM, and iON Worldwide.
|
Report Coverage
|
Market Trends, Drivers, Restraints, Competitive Analysis, Player Profiling, Regulation Analysis |
Action Camera Market Insights
The growth of the action camera market is primarily driven by the rising popularity of adventure sports and growth in the consumer electronics industry, an increase in the urban population which increases the adoption of action cameras, a growing number of action camera manufacturers, and an increase in popularity of action camera across the globe. Furthermore, the rising user base of social media sites such as Instagram, Facebook, and Twitter and sharing videos and photos with friends and followers, the increase in the number of vendors in the market, and the rising spending capacity of individuals on action camera is estimated to boost the market growth. Moreover, changing lifestyles of consumers across developed countries, the growing consumer electronics industry, technological advancement in cameras, and the emergence of new product development in action cameras are expected to create opportunities for the manufacturers in the global market over the forecast period. However, an increase in demand for smartphones along with high-end cameras and high costs of the products are expected to hamper the growth of the global action camera market in the coming years.
Action Camera Market Segmentation
The worldwide action camera market segmentation is based on the resolution, distribution channel, end user, application, and geography.
Action Camera Market By Resolution
- Full HD
- Ultra HD
- HD
- Standard Definition
According to an action camera market forecast, the ultra HD segment is expected to grow at the fastest rate in the market during the forecast period. Ultra HD offers high video resolution and has a wide-angle lens for capturing the view. The major factors that are driving the growth of this segment are the increase in demand for detailed pictures and the increase in consumer preference towards shooting 1080p or 720p. The manufacturers Sony Corporation, GoPro, Inc., Panasonic Corporation, and TomTom are mainly investing in the development of ultra HD action cameras, which expected the lead the market in the coming years.
Action Camera Market By Distribution Channel
According to the action camera industry analysis, the retail segment accounts for the largest share of the market and held a significant market portion in 2021. The major factors that are driving the growth of this segment are the increase in consumer preference towards checking the quality of the product in person and the increase in concerns regarding aftermarket service. This is expected to enhance the dominance of the retail segment in the global market over the forecast period.
Action Camera Market By End User
In terms of end users, the personal segment is projected to lead the worldwide action camera market in 2021. This is due to increased population use of action cameras, increased tourism events, increased disposable income, as well as increased engagement in social media networks. These factors have contributed considerably to the expansion of this segment.
Action Camera Market By Application
- Sports
- Emergency Services
- Recreational Activities
- Others
In terms of applications, the sports segment led the global action camera market in 2021. This growth can be due to an increase in sports events as well as a rise in the number of outdoor sports that desire to capture high-quality images and films of various sports & recreation activities such as riding, scuba diving, surfing, and skydiving. Furthermore, the employment of digitalization with better optics and resolution aids in the capture of high-quality photographs and movies in motion. Furthermore, the expanding number of sporting leagues & activities around the world is fueling category expansion.
Action Camera Market Regional Outlook
North America
Europe
- U.K.
- Germany
- France
- Spain
- Rest of Europe
Asia-Pacific
- India
- Japan
- China
- Australia
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Rest of Latin America
The Middle East & Africa
- South Africa
- GCC Countries
- Rest of the Middle East & Africa (ME&A)
North America Holds Dominating Share of Action Camera Market
North America accounted for the high market share of the action camera market and the region is also expected to maintain its dominance over the forecast period. The rapid consumption of action cameras in terms of volume, the rising popularity of adventure sports such as scuba diving, sky diving, and bungee jumping, and rising disposable income are the major driving factor for the region in the global market. Moreover, the increasing demand for action cameras over digital cameras and the increase in demand for professional cameras with extensive storage facilities are expected to enhance the market growth in the global action camera market in the future. Europe is expected to account for the second-largest in the global market during the forecast period. The growing availability of technically advanced and latest product varieties, growing disposable income of individuals, and rising sports enthusiasts population are expected to enhance the regional market growth in the global action camera market during the forecast.
Asia-Pacific is expected to hold the highest CAGR in the global market during the forecast period. Manufacturers are investing in developing countries to meet the demand for an action camera. Moreover, changing lifestyle of consumers, increases in expenditure on the adventure and sports activities, the rising popularity of social media, and growing GDP, and strong economic growth in countries, such as China, Korea, Thailand, Japan, and India, are expected to enhance the market growth in the global action camera market during the forecast.
Action Camera Market Players
Some of the top action camera market companies offered in the professional report includes Sony Corporation, YI Technology, GoPro, Inc., Nikon Corporation, SZ DJI Technology Co., Ltd., TomTom, Garmin Ltd., Panasonic Corporation, Drift Innovation, SJCAM, and iON Worldwide.
CHAPTER 1. Industry Overview of Action Camera Market
1.1. Definition and Scope
1.1.1. Definition of Action Camera
1.1.2. Market Segmentation
1.1.3. Years Considered for the Study
1.1.4. Assumptions and Acronyms Used
1.1.4.1. Market Assumptions and Market Forecast
1.1.4.2. Acronyms Used in Global Action Camera Market
1.2. Summary
1.2.1. Executive Summary
1.2.2. Action Camera Market By Resolution
1.2.3. Action Camera Market By Distribution Channel
1.2.4. Action Camera Market By End User
1.2.5. Action Camera Market By Application
1.2.6. Action Camera Market By Region
CHAPTER 2. Research Approach
2.1. Methodology
2.1.1. Research Programs
2.1.2. Market Size Estimation
2.1.3. Market Breakdown and Data Triangulation
2.2. Data Source
2.2.1. Secondary Sources
2.2.2. Primary Sources
CHAPTER 3. Market Dynamics And Competition Analysis
3.1. Market Drivers
3.1.1. Driver 1
3.1.2. Driver 2
3.2. Restraints and Challenges
3.2.1. Restraint 1
3.2.2. Restraint 2
3.3. Growth Opportunities
3.3.1. Opportunity 1
3.3.2. Opportunity 2
3.4. Porter’s Five Forces Analysis
3.4.1. Bargaining Power of Suppliers
3.4.2. Bargaining Power of Buyers
3.4.3. Threat of Substitute
3.4.4. Threat of New Entrants
3.4.5. Degree of Competition
3.5. Market Concentration Ratio and Market Maturity Analysis of Action Camera Market
3.5.1. Go To Market Strategy
3.5.1.1. Introduction
3.5.1.2. Growth
3.5.1.3. Maturity
3.5.1.4. Saturation
3.5.1.5. Possible Development
3.6. Technological Roadmap for Action Camera Market
3.7. Value Chain Analysis
3.7.1. List of Key Manufacturers
3.7.2. List of Customers
3.7.3. Level of Integration
3.8. Cost Structure Analysis
3.8.1. Price Trend of Key Raw Materials
3.8.2. Raw Material Suppliers
3.8.3. Proportion of Manufacturing Cost Structure
3.8.3.1. Raw Material
3.8.3.2. Labor Cost
3.8.3.3. Manufacturing Expense
3.9. Regulatory Compliance
3.10. Competitive Landscape, 2021
3.10.1. Player Positioning Analysis
3.10.2. Key Strategies Adopted By Leading Players
CHAPTER 4. Manufacturing Plant Analysis
4.1. Manufacturing Plant Location and Establish Date of Major Manufacturers in 2021
4.2. R&D Status of Major Manufacturers in 2021
CHAPTER 5. Action Camera Market By Resolution
5.1. Introduction
5.2. Action Camera Revenue By Resolution
5.2.1. Action Camera Revenue (USD Million) and Forecast, By Resolution, 2018-2030
5.2.2. Full HD
5.2.2.1. Full HD Market Revenue (USD Million) and Growth Rate (%), 2018-2030
5.2.3. Ultra HD
5.2.3.1. Ultra HD Market Revenue (USD Million) and Growth Rate (%), 2018-2030
5.2.4. HD
5.2.4.1. HD Market Revenue (USD Million) and Growth Rate (%), 2018-2030
5.2.5. Standard Definition
5.2.5.1. Standard Definition Market Revenue (USD Million) and Growth Rate (%), 2018-2030
CHAPTER 6. Action Camera Market By Distribution Channel
6.1. Introduction
6.2. Action Camera Revenue By Distribution Channel
6.2.1. Action Camera Revenue (USD Million) and Forecast, By Distribution Channel, 2018-2030
6.2.2. Online
6.2.2.1. Online Market Revenue (USD Million) and Growth Rate (%), 2018-2030
6.2.3. Retail
6.2.3.1. Retail Market Revenue (USD Million) and Growth Rate (%), 2018-2030
CHAPTER 7. Action Camera Market By End User
7.1. Introduction
7.2. Action Camera Revenue By End User
7.2.1. Action Camera Revenue (USD Million) and Forecast, By End User, 2018-2030
7.2.2. Personal
7.2.2.1. Personal Market Revenue (USD Million) and Growth Rate (%), 2018-2030
7.2.3. Professional
7.2.3.1. Professional Market Revenue (USD Million) and Growth Rate (%), 2018-2030
CHAPTER 8. Action Camera Market By Application
8.1. Introduction
8.2. Action Camera Revenue By Application
8.2.1. Action Camera Revenue (USD Million) and Forecast, By Application, 2018-2030
8.2.2. Sports
8.2.2.1. Sports Market Revenue (USD Million) and Growth Rate (%), 2018-2030
8.2.3. Emergency Services
8.2.3.1. Emergency Services Market Revenue (USD Million) and Growth Rate (%), 2018-2030
8.2.4. Recreational Activities
8.2.4.1. Recreational Activities Market Revenue (USD Million) and Growth Rate (%), 2018-2030
8.2.5. Others
8.2.5.1. Others Market Revenue (USD Million) and Growth Rate (%), 2018-2030
CHAPTER 9. North America Action Camera Market By Country
9.1. North America Action Camera Market Overview
9.2. U.S.
9.2.1. U.S. Action Camera Revenue (USD Million) and Forecast By Resolution, 2018-2030
9.2.2. U.S. Action Camera Revenue (USD Million) and Forecast By Distribution Channel, 2018-2030
9.2.3. U.S. Action Camera Revenue (USD Million) and Forecast By End User, 2018-2030
9.2.4. U.S. Action Camera Revenue (USD Million) and Forecast By Application, 2018-2030
9.3. Canada
9.3.1. Canada Action Camera Revenue (USD Million) and Forecast By Resolution, 2018-2030
9.3.2. Canada Action Camera Revenue (USD Million) and Forecast By Distribution Channel, 2018-2030
9.3.3. Canada Action Camera Revenue (USD Million) and Forecast By End User, 2018-2030
9.3.4. Canada Action Camera Revenue (USD Million) and Forecast By Application, 2018-2030
9.4. North America PEST Analysis
CHAPTER 10. Europe Action Camera Market By Country
10.1. Europe Action Camera Market Overview
10.2. U.K.
10.2.1. U.K. Action Camera Revenue (USD Million) and Forecast By Resolution, 2018-2030
10.2.2. U.K. Action Camera Revenue (USD Million) and Forecast By Distribution Channel, 2018-2030
10.2.3. U.K. Action Camera Revenue (USD Million) and Forecast By End User, 2018-2030
10.2.4. U.K. Action Camera Revenue (USD Million) and Forecast By Application, 2018-2030
10.3. Germany
10.3.1. Germany Action Camera Revenue (USD Million) and Forecast By Resolution, 2018-2030
10.3.2. Germany Action Camera Revenue (USD Million) and Forecast By Distribution Channel, 2018-2030
10.3.3. Germany Action Camera Revenue (USD Million) and Forecast By End User, 2018-2030
10.3.4. Germany Action Camera Revenue (USD Million) and Forecast By Application, 2018-2030
10.4. France
10.4.1. France Action Camera Revenue (USD Million) and Forecast By Resolution, 2018-2030
10.4.2. France Action Camera Revenue (USD Million) and Forecast By Distribution Channel, 2018-2030
10.4.3. France Action Camera Revenue (USD Million) and Forecast By End User, 2018-2030
10.4.4. France Action Camera Revenue (USD Million) and Forecast By Application, 2018-2030
10.5. Spain
10.5.1. Spain Action Camera Revenue (USD Million) and Forecast By Resolution, 2018-2030
10.5.2. Spain Action Camera Revenue (USD Million) and Forecast By Distribution Channel, 2018-2030
10.5.3. Spain Action Camera Revenue (USD Million) and Forecast By End User, 2018-2030
10.5.4. Spain Action Camera Revenue (USD Million) and Forecast By Application, 2018-2030
10.6. Rest of Europe
10.6.1. Rest of Europe Action Camera Revenue (USD Million) and Forecast By Resolution, 2018-2030
10.6.2. Rest of Europe Action Camera Revenue (USD Million) and Forecast By Distribution Channel, 2018-2030
10.6.3. Rest of Europe Action Camera Revenue (USD Million) and Forecast By End User, 2018-2030
10.6.4. Rest of Europe Action Camera Revenue (USD Million) and Forecast By Application, 2018-2030
10.7. Europe PEST Analysis
CHAPTER 11. Asia Pacific Action Camera Market By Country
11.1. Asia Pacific Action Camera Market Overview
11.2. China
11.2.1. China Action Camera Revenue (USD Million) and Forecast By Resolution, 2018-2030
11.2.2. China Action Camera Revenue (USD Million) and Forecast By Distribution Channel, 2018-2030
11.2.3. China Action Camera Revenue (USD Million) and Forecast By End User, 2018-2030
11.2.4. China Action Camera Revenue (USD Million) and Forecast By Application, 2018-2030
11.3. Japan
11.3.1. Japan Action Camera Revenue (USD Million) and Forecast By Resolution, 2018-2030
11.3.2. Japan Action Camera Revenue (USD Million) and Forecast By Distribution Channel, 2018-2030
11.3.3. Japan Action Camera Revenue (USD Million) and Forecast By End User, 2018-2030
11.3.4. Japan Action Camera Revenue (USD Million) and Forecast By Application, 2018-2030
11.4. India
11.4.1. India Action Camera Revenue (USD Million) and Forecast By Resolution, 2018-2030
11.4.2. India Action Camera Revenue (USD Million) and Forecast By Distribution Channel, 2018-2030
11.4.3. India Action Camera Revenue (USD Million) and Forecast By End User, 2018-2030
11.4.4. India Action Camera Revenue (USD Million) and Forecast By Application, 2018-2030
11.5. Australia
11.5.1. Australia Action Camera Revenue (USD Million) and Forecast By Resolution, 2018-2030
11.5.2. Australia Action Camera Revenue (USD Million) and Forecast By Distribution Channel, 2018-2030
11.5.3. Australia Action Camera Revenue (USD Million) and Forecast By End User, 2018-2030
11.5.4. Australia Action Camera Revenue (USD Million) and Forecast By Application, 2018-2030
11.6. South Korea
11.6.1. South Korea Action Camera Revenue (USD Million) and Forecast By Resolution, 2018-2030
11.6.2. South Korea Action Camera Revenue (USD Million) and Forecast By Distribution Channel, 2018-2030
11.6.3. South Korea Action Camera Revenue (USD Million) and Forecast By End User, 2018-2030
11.6.4. South Korea Action Camera Revenue (USD Million) and Forecast By Application, 2018-2030
11.7. Rest of Asia-Pacific
11.7.1. Rest of Asia-Pacific Action Camera Revenue (USD Million) and Forecast By Resolution, 2018-2030
11.7.2. Rest of Asia-Pacific Action Camera Revenue (USD Million) and Forecast By Distribution Channel, 2018-2030
11.7.3. Rest of Asia-Pacific Action Camera Revenue (USD Million) and Forecast By End User, 2018-2030
11.7.4. Rest of Asia-Pacific Action Camera Revenue (USD Million) and Forecast By Application, 2018-2030
11.8. Asia Pacific PEST Analysis
CHAPTER 12. Latin America Action Camera Market By Country
12.1. Latin America Action Camera Market Overview
12.2. Brazil
12.2.1. Brazil Action Camera Revenue (USD Million) and Forecast By Resolution, 2018-2030
12.2.2. Brazil Action Camera Revenue (USD Million) and Forecast By Distribution Channel, 2018-2030
12.2.3. Brazil Action Camera Revenue (USD Million) and Forecast By End User, 2018-2030
12.2.4. Brazil Action Camera Revenue (USD Million) and Forecast By Application, 2018-2030
12.3. Mexico
12.3.1. Mexico Action Camera Revenue (USD Million) and Forecast By Resolution, 2018-2030
12.3.2. Mexico Action Camera Revenue (USD Million) and Forecast By Distribution Channel, 2018-2030
12.3.3. Mexico Action Camera Revenue (USD Million) and Forecast By End User, 2018-2030
12.3.4. Mexico Action Camera Revenue (USD Million) and Forecast By Application, 2018-2030
12.4. Rest of Latin America
12.4.1. Rest of Latin America Action Camera Revenue (USD Million) and Forecast By Resolution, 2018-2030
12.4.2. Rest of Latin America Action Camera Revenue (USD Million) and Forecast By Distribution Channel, 2018-2030
12.4.3. Rest of Latin America Action Camera Revenue (USD Million) and Forecast By End User, 2018-2030
12.4.4. Rest of Latin America Action Camera Revenue (USD Million) and Forecast By Application, 2018-2030
12.5. Latin America PEST Analysis
CHAPTER 13. Middle East & Africa Action Camera Market By Country
13.1. Middle East & Africa Action Camera Market Overview
13.2. GCC
13.2.1. GCC Action Camera Revenue (USD Million) and Forecast By Resolution, 2018-2030
13.2.2. GCC Action Camera Revenue (USD Million) and Forecast By Distribution Channel, 2018-2030
13.2.3. GCC Action Camera Revenue (USD Million) and Forecast By End User, 2018-2030
13.2.4. GCC Action Camera Revenue (USD Million) and Forecast By Application, 2018-2030
13.3. South Africa
13.3.1. South Africa Action Camera Revenue (USD Million) and Forecast By Resolution, 2018-2030
13.3.2. South Africa Action Camera Revenue (USD Million) and Forecast By Distribution Channel, 2018-2030
13.3.3. South Africa Action Camera Revenue (USD Million) and Forecast By End User, 2018-2030
13.3.4. South Africa Action Camera Revenue (USD Million) and Forecast By Application, 2018-2030
13.4. Rest of Middle East & Africa
13.4.1. Rest of Middle East & Africa Action Camera Revenue (USD Million) and Forecast By Resolution, 2018-2030
13.4.2. Rest of Middle East & Africa Action Camera Revenue (USD Million) and Forecast By Distribution Channel, 2018-2030
13.4.3. Rest of Middle East & Africa Action Camera Revenue (USD Million) and Forecast By End User, 2018-2030
13.4.4. Rest of Middle East & Africa Action Camera Revenue (USD Million) and Forecast By Application, 2018-2030
13.5. Middle East & Africa PEST Analysis
CHAPTER 14. Player Analysis Of Action Camera Market
14.1. Action Camera Market Company Share Analysis
14.2. Competition Matrix
14.2.1. Competitive Benchmarking Of Key Players By Price, Presence, Market Share, And R&D Investment
14.2.2. New Product Launches and Product Enhancements
14.2.3. Mergers And Acquisition In Global Action Camera Market
14.2.4. Partnership, Joint Ventures and Strategic Alliances/ Sales Agreements
CHAPTER 15. Company Profile
15.1. Sony Corporation
15.1.1. Company Snapshot
15.1.2. Business Overview
15.1.3. Financial Overview
15.1.3.1. Revenue (USD Million), 2021
15.1.3.2. Sony Corporation 2021 Action Camera Business Regional Distribution
15.1.4. Product/Service and Specification
15.1.5. Recent Developments & Business Strategy
15.2. YI Technology
15.3. GoPro, Inc.
15.4. Nikon Corporation
15.5. SZ DJI Technology Co., Ltd.
15.6. TomTom
15.7. Garmin Ltd.
15.8. Panasonic Corporation
15.9. Drift Innovation
15.10. SJCAM
15.11. iON Worldwide
