Social media is the concept through which individuals connect in crucial communities and networks by sharing, creating, and exchanging information, data and ideas. It is the process of creating, publishing, analyzing, listening, and engaging with the content posted on social media platforms. The platforms such as LinkedIn, Instagram, Facebook, Twitter, YouTube and others are the most popular social media platforms. The social media management tools and services are useful for the user to automate these processes, which can save their time, improve productivity and tap into the potential of target audience. Social media management provides a way for companies to engage with existing customers and reach new customers by allowing companies to promote their desired culture, goals or tones. In addition, it has a purpose-built data analytics tool that allows vendors to track the success of their endeavors.

Report Coverage: 

Market Driver:

• Augmentation in customer experience by social media management
• Rise in customer engagement of social media by using smartphone

Market Restraint:

Data privacy issues across the globe

Market Opportunities:

The introduction of IoT technology has enhanced the efficiency

Gaining public attention, and businesses are trying to make the most by advancing their connections with customers

Market Dynamics

Rising focus on the market and competitive intelligence

The worldwide competition continues to influence profit margins, and industries are continuously on the lookout for technological solutions to exploit their efficiency and reduction in cost as sustaining a frame in the competition, and it is a necessity to combine the competitive, demographic, and business information, along with the user’s data, to find out the details to surpass their competitors. However, companies are trying to focus on examining the sales and a variety of markets to recognize the gaps. Currently, users have become brand conscious and demand better quality, lower prices, and rapid delivery of the products and services. Moreover, the advancement of analytics is being included to help achieve market goals. The social media management solution assists to analyze unstructured social data to respond to vibrant market conditions and achieve extensive sales and operational productivity. While an organization can save huge amounts of data or information regarding the customer responses about their brands, and then they can plan their marketing and sales tricks. Furthermore, industries can make use of social media management solutions to escalate their market presence and gain a competitive edge by efficiently analyzing the competition and customer activities from social media platforms. Social media management has numerous applications, such as CRM, publishing, advertisement, engagement, monitoring, and real-time analytics, these are the factors that will fuel the market growth.

Market Segmentation

Based on components the social media management market is segmented into solutions and services. The solutions segment is further divided into social media marketing; social media listening, monitoring, and analytics; social media asset and content management; and social media risk and compliance management. In the solution segment, the social media marketing sub-segment is expected to expand its market share over the forecast period. This is mainly due to many organizational activities such as usage of tools, tactics (interaction, advocacy, and selling), and approaches to reach out to target audiences by various social media channels. Social media marketing uses social media platforms to engage with target audience to improve brand awareness, increase sales and increase website and traffic.

Market Segmentation

Market By Component

Solutions

• Social Media Marketing
• Social Media Listening, Monitoring and Analytics
• Social Media Asset and Content Management
• Social Media Risk and Compliance Management

Services

• Professional Service
• Managed Service

Market By Deployment

Cloud-based

On-premises

Market By Application

Sales and Marketing Management

Customer Experience Management

Competitive Intelligence

Risk Management

Fraud Detection

Market By Geography

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Latin America

• Brazil
• Mexico
• Rest of Latin America

Asia-Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific

Middle East & Africa

• GCC
• South Africa
• Rest of Middle East & Africa

Regional Overview

North America is anticipated to account for the largest market share with a significant CAGR during the forecast period

North America is anticipated to account for the largest market share with a significant CAGR among other regions in the social media management market and continue its dominance until the forthcoming years owing to the rising tech-savvy population, superior internet penetration, and better internet connectivity. Additionally, rapid adaption and rising usage of social media platforms by end users is expected to result in rise in advertising costs on digital and social media platforms by 30% to 35% by 2020. Facebook and YouTube are the most dynamic user platforms across the globe, with the expected development of more than 1.5 billion and 1 billion respectively. Moreover, large-scale data generation, by social media platforms, have created an opportunity for enterprises to gather consequential insights regarding product influence, product innovation, brand performance, and campaign performance. The majority of customers in North America have been controlling social media management for business activities that include, campaign management, branding, marketing, and advertising, and customer perception analysis. Furthermore, the growing demand and higher reach of social media applications are further allowing SMEs and startups in the region to adapt digital media platforms for building and promoting business, growing consumer base, and reaching out to a wider audience without significant investment into sales and marketing channels. Such factors are expected to fuel the growth of social media management in North America region during the forecast period 2021-2028.

Competitive Landscape

This report includes various key players operating in the market. Some of the prominent players in social media management market include Digimind, Hootsuite Inc., Google Inc., IBM Corporation, Oracle Corporation, Sprinklr Salesforce.com, Inc., Cognizant, Sprout Social, Clarabridge, Lithium Technologies, Falcon.io, Zoho and among others.