Yoga has its ancient origin with the focus on proper relaxation, exercise, breathing, diet, and positive thinking & meditation. It majorly focuses on balance, mild cardio workout, inner peace, deep abdominal breathing, fixed postures, and physical & mental health. Additionally, it increases strength and requires yoga mats and optional blocks. Moreover, Pilates is a modern & structured technique that focuses on strength, mild to a moderate cardio workout, toning & strengthening, resistance exercises, high-intensity movements, deep chest breathing, flowing movements, physical exercise, and repetition. Additionally, it requires pilated mat and optional resistance bands, and a reformer. The one who practices pilates can increase muscle strength and endurance, improve flexibility and posture, lead to better balance, and sequentially result in decreased joint pain. Pilates is said to be beneficial for people with arthritis, urinary incontinence, respiratory conditions, joint injuries, and back pain.

Market Dynamics

The increasing focus on fitness, rising health awareness, increasing disposable income of developing economies, the popularity of physical fitness activities, the increasing adoption of promotional & marketing activities by pilates & yoga studios as their key strategy to increase their market reach are some of the factors bolstering the market growth. The increasing prevalence of obesity and serious health issues due to changing eating habits and urbanization is further bolstering the market growth. The surging number of pilates & yoga memberships as well as increasing government initiatives to promote healthy living is further accelerating the market value. Furthermore, lifestyle improvements, increasing youth population, and rising per-capita income in the developing countries are projected to create potential opportunities.

On the other hand, the presence of other alternatives such as multi-specialty gym, fitness centers, and therapy classes are likely to hinder the growth to an extent over the forecast period from 2020 to 2027.

Segment Instance

Yoga Classes segment accounted for the maximum revenue share in the Yoga and Pilates Studio Market

Based on activity, yoga classes dominated the yoga and pilates studio market and the segment is also projected to maintain its dominance over the forecast period from 2020 to 2027. The increasing number of people preferring yoga for a healthy life is supporting the segmental market value. Additionally, yoga has positive effects for medical issues including anxiety, depression, multiple sclerosis, arthritis, respiratory conditions, high blood pressure, chronic pain, and type 2 diabetes is an additional prominent factor bolstering the market value.

Asia Pacific dominated the market with maximum revenue share in the market

In 2019, Asia Pacific is having a maximum share in the market along with the potential presence of a fitness freak population base. The presence of studios in the developing economies of the region like China and India are bolstering the regional market growth. The increasing focus towards the yoga among the middle-class population base is contributing to the regional market value.

Key Market Players

The players profiled in the report include Alona Pilates (China), Authentic Pilates Ltd, Body & Soul yoga club(china), CORE PILATES, Fitness Firm Yoga and Pilates Studio, Fitness Unlimited, Flex Studio, M Pilates + Yoga (New Jersey), Pilates Plus LLC, and Studio Pilates & Yoga, LLC. The major marketing and advertisement spending held by the major players in recent years are further bolstering market growth. 

Market Segmentation

Market By Activity

Yoga Classes

Pilates Classes

Pilates & Yoga Accreditation Training

Merchandise Sales

Market By Geography

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of Middle East & Africa