Application usability has augmented due to growth of mobile usage and internet penetration. This is owing to factors like the development of network technologies, lowering of mobile data usage cost, rising acceptance of smartphones. The market is growing by the rising number of smartphone operators and continuous developments in mobile internet connectivity and networking. As the technological abilities of smartphones escalate, it increases complications. In such situation new apps can easily conquer the market.

Market Dynamics

Increase in demand for mobile gaming apps and entertainment apps, usage of internet, on demand availability of applications, low budget smart phones availability are some of the major factors driving the growth of this market. Upsurge in numerous applications has augmented the risk of data mugging through delivery of spyware and phishing in applications is hindering the growth of this market globally. The arrival of 4G and superior content delivery techniques are expected to witness huge growth in world mobile application market in upcoming years.

Market Classification

The market can be bifurcated on the basis of application, category, and geography. By application, world mobile applications market can be segmented into native (on-deck) and third-party (off-deck). By category, world mobile applications market can be segmented into entertainment & games, productivity, social and personalization, music audio and lifestyle, travel and navigation, and among others such as business, finance and utilities. On the basis of geography, the world mobile applications market can be segmented into North America, Latin America, Europe, Middle East & Africa (MEA) and Asia-Pacific.

Report Coverage

Market Participants

Some of the major players involved in world mobile applications market include Google, OpenXcell Technolabs, Y Media Labs, Handmark, WillowTree Apps, Microsoft Corporation, Softeq Development Corporation, QBurst, Sourcebits, Apple, and BlackBerry Limited among others.

Market Segmentation

Market By Application

• Native (On-deck)
• Third-party (Off-deck)

Market By Category

• Entertainment & Games
• Productivity
• Social and Personalization
• Music Audio and Lifestyle
• Travel and Navigation
• Others (Business, Finance and Utilities)

Market By Geography

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • France
  • Germany
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Chile
  • Rest of LATAM
• Middle East and Africa (MEA)
  • South Africa
  • Saudi Arabia
  • Rest of MEA