Washi Tape is a type of decorative colored adhesive tape commonly made from traditional Japanese paper. The term washi comes from wa and shi, where wa means 'Japanese' and shi means 'paper'. It is usually handmade in the traditional manufacturing process. Washi tapes are available in a wide range of widths and strength of the adhesive property.

Market Dynamics

The rapidly increasing construction trend along with the increasing construction of buildings shows a substantial demand for washi tapes in the global market. The increasing painting activities as per the requirement of building owners are further bolstering the market value. The characteristics including its suitability for smooth surfaces, newly painted walls or wallpapers are further bolstering the market value. Furthermore, technological advancement and increasing research and development activities for figuring out the wide range of applications in the market are projected to create potential opportunities over the forecast timeframe from 2020 to 2027.

On the other hand, uncertainty in the price of raw materials and government restrictions on plastic materials are projected to hinder the growth to an extent over the forecast timeframe.

Segment Instance

The global washi tapes market is segmented on the basis of material, adhesive, type, application, and geography. Based on material, the market is bifurcated into paper, foam, and plastic. By adhesive, the market is divided into rubber-based, acrylic-based, and silicon-based. On the basis of type, the market is bifurcated into mitsumata, gampi, and paper mulberry. The washi tapes find application across clothing, art, cuisine, and others.

Paper segment accounted for the maximum revenue share in the market

By material, the paper is leading the market with maximum revenue share, and also anticipated to maintain its dominance throughout the forecast period. The advantages associated with the paper material in terms of environmental protection along with continuous research and developments are bolstering the segmental market value. The availability of a variety of products depending on the requirement like size, shape, color, and others is additionally driving the segment market value. 

Asia Pacific is anticipated to experience fastest growth in the Washi Tapes Market

The rapidly increasing construction sector in the developing economies of the region is particularly driving the regional market growth. The increasing use of washi tapes in painting and art section is accelerating the value at a major pace in the region. The major contributors to the region are Japan, China, and India. The origin country of the tape is Japan which is contributing tremendously to the growth and demand of washi tapes in the region. Moreover, Japan House London had launched an exhibition for Critically Acclaimed Textile Designer Sud? Reiko in November 2020. The designer Sud? is trained as a textile and industrial designer and she designs fabrics that incorporate traditions of Japanese crafts with new engineering techniques and unusual combinations of materials range from silk, hand-made washi (Japanese paper) nylon tape and thermoplastic, and technologies derived from Japanese handcraft traditions including caustic burning, weaving, and dying. These are the factors and support of the washi tapes market due to more visibility and awareness in the global platform.

Key Market Players

The players profiled in the report include 3M (US), Awa washi, Ecchu washi, Echizen washi (Japan), Gundo gami, Ise washi, Mino washi, Sekisy Washi, Sugihara gami, Tosa washi, Uchiyama gami, Yame washi, and others. The major players are involved in mergers & acquisitions, partnerships and collaborations, and new product development for expanding the market share (%). Major players are also moving into new regions with advanced technologies for gaining a competitive advantage.

Market Segmentation

Market By Material

Paper
Foam
Plastic

Market By Adhesive

Rubber-based
Acrylic-based
Silicon-based

Market By Type

Mitsumata
Gampi
Paper Mulberry

Market By Application

Clothing
Art
Cuisine
Others

Market By Geography

North America
•    U.S.
•    Canada

Europe
•    U.K.
•    Germany
•    France
•    Spain
•    Rest of Europe

Asia-Pacific
•    China
•    Japan
•    India
•    Australia
•    South Korea
•    Rest of Asia-Pacific

Latin America
•    Brazil 
•    Mexico
•    Rest of Latin America

Middle East & Africa
•    GCC
•    South Africa
•    Rest of Middle East & Africa