Caramel candy or caramel chocolate is a dense, soft chewy chocolate prepared by boiling the mixture of sugar, milk or cream butter, glucose and vanilla. The sugar and glucose are separately heated to reach 130 °C (270 °F); the butter and cream are then added to cool off the mixture. Caramel chocolate consumption has increased drastically over few years owing to the growing use of chocolate caramel in foods and beverages. The market for chocolate caramel in the US is majorly driven by significant contribution from food and beverages industry as it enhances the taste of food products.  

Market Dynamics

The chocolate caramel market is majorly driven by growing utilization of chocolate caramel as an ingredient in food and beverage industry to enhance the taste of end product. Increasing health awareness, especially among geriatric population is a major factor impeding the market growth. Usage of caramel increases the sugar content in the human body which further results in several disorders such as cardiac ailments, paralysis, eye problems as well as kidney malfunction among others. Demand for chocolate caramel is constantly rising in United States with the rising trend of its use in variety of foodstuff and constant innovation in enhancing food taste.

Market Classification

The US caramel chocolate market is bifurcated based on form, distribution channel, and application. On the basis of form, the market is classified into dry caramel and liquid caramel. Based on distribution channel, the market is segmented into online sale and offline sale. The offline sales channel is further segmented into retail stores, hyper markets, and others. Based on application the market is segmented into bakery and confectionery, and food processing.

Report Coverage

Market Participants

Some of the leading market players in United States chocolate caramel market are Hershey Foods Corp, Mars Inc, and Ferrara Candy Co. among others. Other prominent players operating in the United States market include Cadbury, Nestle SA, Moonstruck Chocolate Co, Barry Callebaut, Ghirardelli Chocolate Co, and Amul (GCMMF) among others.

Market Segmentation

Market By Form

·         Dry caramel

·         Liquid caramel

Market By Distribution Channel

·         Online

·         Offline

o   Retail Stores

o   Hypermarkets

o   Others

Market By Application

·         Bakery  And Confectionery

·         Food Processing