Tanning bed is a device that emits ultraviolet radiation in order to produce a cosmetic tan that makes people's skin darker. There are various types of tanning beds including low-pressure beds, high-pressure beds, and a booth. Here, the low-pressure beds are traditional tanning beds, where UV rays are emitted in a spectrum that is similar to natural sunlight. A stand-up tanning bed or booth has more space to get better coverage. The most common type of tanning bed is a horizontal tanning bed. Basically, these devices create an artificial source of UV rays of types including ultraviolet-A and ultraviolet-B. Various types of tanning beds are available in the market, one type emits UVA rays only, another one emits only UVB rays and a combination of both types is also available.

Advantages associated with the usage of tanning beds include improved appearance, enhanced mood, and increased vitamin D levels. Additionally, according to the Indoor Tanning Association (ITA), catching some rays may lengthen life. Exposure to sunlight can also improve energy and elevate mood. Moreover, too much exposure can harm in various ways like causes skin cancer, skin-damaging like wrinkles, cataract skin, toughening of the skin, loss of elasticity, fine lines, age spots, sometimes causing eye-damaging and suppression of the immune system in some cases.

Market Dynamics

The advantages associated with the tanning bed include improved appearance, enhanced mood, and increased vitamin D level are supporting the increased usage of tanning beds across the globe, especially in low sunlight countries. The increasing demand for personal or luxury care treatments and the development of several advanced technologies in tanning equipment is further driving the market growth. Women in western countries prefer tanned skin owing to their belief that their white skin is easily prone to visible aging signs.

On the other side, the side effects associated with overexposure to artificial UV rays like skin malignancies like basal cell carcinoma, squamous cell carcinoma, and melanoma, frequent exposure can also accelerate skin aging are likely to limit the growth over the forecast period from 2020 to 2027.  

Segment Instance of Global Tanning Bed Market 

Low Pressure Tanning Beds lead the market with maximum revenue share in 2019

On the basis of product type, low-pressure tanning beds account for the maximum revenue share in the tanning bed market. Low-pressure tanning beds have lamps that emit rays to heat less and penetrate more deeply and stimulate the melanin production for a gradual, deeper, and long-lasting tan. These are traditional tanning beds that emit UV rays in a spectrum that is similar to natural light. These are common types of beds found in tanning salons as it is believed to the safer and healthier than the high-pressure tanning beds. 

Europe held the maximum revenue share in the global market

In 2019, Europe held maximum revenue share and the region is also projected to maintain its dominance over the forecast period owing to the presence of white skin population in the region. Moreover, North America follows Europe in the tanning bed market. According to the National Center for Biotechnology Information (NCBI), indoor tanning is widespread in the United States, 8–20% of adults, and 7–35% of teens engage regularly in indoor tanning. The availability of better healthcare facilities in the region along with the awareness about tanning beds is contributing to the regional market growth.

In 2010, under the Affordable Care Act of the United States, a 10% "tanning tax" was introduced, which is added to the fees charged by tanning facilities and was estimated to raise US$2.7 billion for health care over ten years. The US Food and Drug Administration (FDA) classifies tanning beds as "moderate risk" devices, which has been changed from low risk in 2014.

Key Market Players

The players profiled in the report include Bronze Italia, Hapro, Honle Medizintechnik, ISO Italia, JK-International, KBL AG, Lumagen, Schulze & Bohm, Soltron, Sunfire, Sunvision, TECNOSUN, and Wolff Tanning Beds.

Market Segmentation

Market By Product Type

Low Pressure Tanning Beds
High Pressure Tanning Beds
Stand-up Tanning Booths

Market By End User

Tanning Salons
Wellness Centers
Home Care Settings
Swimming Club
Gyms
Hotels
Spa

Market By Geography

North America
•    U.S.
•    Canada

Europe
•    U.K.
•    Germany
•    France
•    Spain
•    Rest of Europe

Asia-Pacific
•    China
•    Japan
•    India
•    Australia
•    South Korea
•    Rest of Asia-Pacific

Latin America
•    Brazil 
•    Mexico
•    Rest of Latin America

Middle East & Africa
•    GCC
•    South Africa
•    Rest of Middle East & Africa