The global surface disinfectant market is anticipated to grow at a CAGR of around 10.7% during the forecast period 2020 to 2027 and to reach around US$ 1.8 Bn by 2027.
Market Dynamics
Increasing incidences of chronic infectious diseases, increasing health awareness activities by the government, coupled with high demand for disinfectants solutions from hospitals and clinics in order to keep the surface clean are some major factors expected to drive the growth of global market. In addition, players operating in the target market are adopting various marketing techniques in order to increase the consumer base. With the rising pandemic effect across the globe players are focused on increasing the awareness related to various disinfectant solutions which is another important factors expected to further support the growth of target market. In 2020, with the rising pandemic effect Reckitt Benckiser launched a campaign “DisinfectToProtect” with the view to increase awareness related to disinfection among consumers.
Major players are investing for product development as they are introducing innovative products in order to attract new customer which is another important factors expected to further impact the growth of target market positively.
- In 2020, ITC a health hygiene product company launched zero contact Savlon surface disinfectant spray. This is expected to attract the customers and enhance the revenue.
- In 2020, CavinKare a leading seller of hair and skin care products launch of disinfectant brand Bacto-V for cleaning and sanitising gadgets and high-touch surfaces. This is expected to strengthen its position in the market and enhance the profit ratio.
- In 2019 Netsurf Network launched Clean & More tow products that are plant-based natural home cleaning products. The company claims the product to be made of plant extracts and is non-toxic and eco-friendly formulations. This is expected to help the company to increase the customer base.
In addition, players inclination towards increasing the business presence and enhance the profit ratio through merger and acquisitions this is another factor expected to further support the growth of target market.
- In 2020, EQT acquired schülke, a leading provider of hygiene and infection prevention solutions. This acquisition will help the company to increase the company presence and enhance the profit.
However, factors such as stringent government regulation related to product approval and lack of awareness among consumer related to chemical disinfectants are expected to hamper the growth of global surface disinfectant market. In addition, availability of alternative solutions is another factor expected to further challenge the growth of target market.
Rapid advancements by major players and product development activities are factor expected to create new opportunities for players operating in the target market over the forecast period.
Surface Disinfectant Market Segment Analysis, 2019
The global surface disinfectant market is segmented in to composition, type, application, and end use. The composition segment is further bifurcated in to alcohols, chlorine compounds, quaternary ammonium compounds, hydrogen peroxide, peracetic acid, and others. Among end use the hospital settings is expected to account for significant revenue share in the global market.
Segment Analysis by Region
The market in North America is expected to account for significant revenue share owing to high patient pool suffering from chronic infectious diseases. In addition, high government spending on development of healthcare sector and introduction of innovative products are among other factors expected to further support the growth of target market in this region.
Asia Pacific is expected to witness faster growth in the near future owing to rising awareness among consumers related to disinfectants. In addition, major players approach towards emerging economies in order to track the untapped market is another factor expected to further support the growth of target market.
Competitive Landscape
The global market is high highly competitive due to presence of large number of players and innovative product offerings. In addition, business expansion activities through partnerships and agreements are factors expected to further increase the competition.
Report coverage
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Market
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Global Surface Disinfectant Market
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Analysis Period
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2016 – 2027
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Base Year
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2019
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Forecast Data
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2020 – 2027
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Market Stratification
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Composition, Type, Application, End Use and Geography
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Regional Scope
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North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
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Report Coverage
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Market Trends, Drivers, Restraints, Competitive Analysis, Player Profiling, Regulation Analysis
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The market research study on “Surface Disinfectant Market (Composition: Alcohols, Chlorine Compounds, Quaternary Ammonium Compounds, Hydrogen Peroxide, Peracetic Acid, and Other; Type: Liquids, Wipes, and Sprays; Application: In-House Surfaces, Instrument Disinfection, and Others; End Use: Hospital Settings, Diagnostic Laboratories, Pharmaceutical & Biotechnology Companies, and Research Laboratories) – Global Industry Analysis, Market Size, Opportunities and Forecast, 2020 - 2027”, offers a detailed insights on the global surface disinfectant market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact are provided in the report. The report provides insights on global surface disinfectant market segment by composition, type, application, end use and major geographic regions. The report covers basic development policies and layouts of technology development processes. Secondly, the report covers global surface disinfectant market size and segment markets by composition, type, application, end use and geography along with the information on companies operating in the market. The surface disinfectant market analysis is provided for major regional market including North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. For each region, the market size for different segments has been covered under the scope of report. The players profiled in the report Clorox Company, Ecolab, Cantel Medical, Johnson & Johnson, Diversey, Inc., Steris Corporation, CarroLLClean, Metrex Research, LLC, 3M Company, Procter and Gamble, and Reckitt Benckiser Group plc.
Market Segmentation
Market By Composition
- Alcohols
- Chlorine Compounds
- Quaternary Ammonium Compounds
- Hydrogen Peroxide
- Peracetic Acid
- Others
Market By Type
Liquids
Wipes
- Quaternary Ammonium Compound-Based Wipes
- Alcohol-Based Wipes
- Other Wipes
Sprays
Market By Application
- In-House Surfaces
- Instrument Disinfection
- Others
Market By End Use
- Hospital Settings
- Diagnostic Laboratories
- Pharmaceutical & Biotechnology Companies
- Research Laboratories
Market By Region
North America
Europe
- UK
- Germany
- France
- Spain
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia Pacific
Latin America
- Brazil
- Mexico
- Rest if Latin America
Middle East & Africa
- GCC
- South Africa
- Rest of Meddle East & Africa
Table Of Content:
CHAPTER 1. INDUSTRY OVERVIEW
1.1. Definition and Scope
1.1.1. Definition of Surface Disinfectant
1.1.2. Market Segmentation
1.1.3. List of Abbreviations
1.2. Summary
1.2.1. Market Snapshot
1.2.2. Surface Disinfectant Market By Composition
1.2.2.1. Global Surface Disinfectant Market Revenue and Growth Rate Comparison By Composition (2020-2027)
1.2.2.2. Global Surface Disinfectant Market Revenue Share By Composition in 2019
1.2.2.2.1. Alcohols
1.2.2.2.2. Chlorine Compounds
1.2.2.2.3. Quaternary Ammonium Compounds
1.2.2.2.4. Hydrogen Peroxide
1.2.2.2.5. Peracetic Acid
1.2.2.2.6. Others
1.2.3. Surface Disinfectant Market By Type
1.2.3.1. Global Surface Disinfectant Market Revenue and Growth Rate Comparison By Type (2020-2027)
1.2.3.1.1. Liquids
1.2.3.1.2. Wipes
1.2.3.1.2.1. Quaternary Ammonium Compound-Based Wipes
1.2.3.1.2.2. Alcohol-Based Wipes
1.2.3.1.2.3. Other Wipes
1.2.3.1.3. Sprays
1.2.4. Surface Disinfectant Market By Application
1.2.4.1. Global Surface Disinfectant Market Revenue and Growth Rate Comparison By Application (2020-2027)
1.2.4.2. In-House Surfaces
1.2.4.3. Instrument Disinfection
1.2.4.4. Others
1.2.5. Surface Disinfectant Market By End Use
1.2.5.1. Global Surface Disinfectant Market Revenue and Growth Rate Comparison By End Use (2020-2027)
1.2.5.2. Hospital Settings
1.2.5.3. Diagnostic Laboratories
1.2.5.4. Pharmaceutical & Biotechnology Companies
1.2.5.5. Research Laboratories
1.2.6. Surface Disinfectant Market By Geography
1.2.6.1. Global Surface Disinfectant Market Revenue and Growth Rate Comparison by Geography (2020-2027)
1.2.6.2. North America Surface Disinfectant Market Revenue and Growth Rate(2020-2027)
1.2.6.3. Europe Surface Disinfectant Market Revenue and Growth Rate(2020-2027)
1.2.6.4. Asia-Pacific Surface Disinfectant Market Revenue and Growth Rate(2020-2027)
1.2.6.5. Latin America Surface Disinfectant Market Revenue and Growth Rate(2020-2027)
1.2.6.6. Middle East and Africa (MEA) Surface Disinfectant Market Revenue and Growth Rate(2020-2027)
CHAPTER 2. MARKET DYNAMICS AND COMPETITION ANALYSIS
2.1. Market Drivers
2.2. Restraints and Challenges
2.3. Growth Opportunities
2.4. Porter’s Five Forces Analysis
2.4.1. Bargaining Power of Suppliers
2.4.2. Bargaining Power of Buyers
2.4.3. Threat of Substitute
2.4.4. Threat of New Entrants
2.4.5. Degree of Competition
2.5. Value Chain Analysis
2.6. Cost Structure Analysis
2.6.1. Raw Material and Suppliers
2.6.2. Manufacturing Process Analysis
2.7. Regulatory Compliance
2.8. Competitive Landscape, 2019
2.8.1. Player Positioning Analysis
2.8.2. Key Strategies Adopted By Leading Players
CHAPTER 3. MANUFACTURING PLANTS ANALYSIS
3.1. Capacity and Commercial Production Date of Global Surface Disinfectant Major Manufacturers in 2019
3.2. Manufacturing Plants Distribution of Global Surface Disinfectant Major Manufacturers in 2019
3.3. R&D Status and Technology Source of Global Surface Disinfectant Major Manufacturers in 2019
3.4. Raw Materials Sources Analysis of Global Surface Disinfectant Major Manufacturers in 2019
CHAPTER 4. SURFACE DISINFECTANT MARKET BY COMPOSITION
4.1. Global Surface Disinfectant Revenue By Composition
4.2. Alcohols
4.2.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
4.2.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
4.3. Chlorine Compounds
4.3.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
4.3.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
4.4. Quaternary Ammonium Compounds
4.4.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
4.4.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
4.5. Hydrogen Peroxide
4.5.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
4.5.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
4.6. Peracetic Acid
4.6.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
4.6.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
4.7. Others
4.7.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
4.7.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
CHAPTER 5. SURFACE DISINFECTANT MARKET BY TYPE
5.1. Global Surface Disinfectant Revenue By Type
5.2. Liquids
5.2.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
5.2.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
5.3. Wipes
5.3.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
5.3.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
5.3.3. Quaternary Ammonium Compound-Based Wipes
5.3.4. Alcohol-Based Wipes
5.3.5. Other Wipes
5.4. Sprays
5.4.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
5.4.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
CHAPTER 6. SURFACE DISINFECTANT MARKET BY APPLICATION
6.1. Global Surface Disinfectant Revenue By Application
6.2. In-House Surfaces
6.2.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
6.2.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
6.3. Instrument Disinfection
6.3.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
6.3.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
6.4. Others
6.4.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
6.4.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
CHAPTER 7. SURFACE DISINFECTANT MARKET BY END USE
7.1. Global Surface Disinfectant Revenue By End Use
7.2. Hospital Settings
7.2.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
7.2.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
7.3. Diagnostic Laboratories
7.3.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
7.3.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
7.4. Pharmaceutical & Biotechnology Companies
7.4.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
7.4.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
7.5. Research Laboratories
7.5.1. Market Revenue and Growth Rate, 2020 - 2027 ($Million)
7.5.2. Market Revenue and Forecast, By Region, 2020 - 2027 ($Million)
CHAPTER 8. NORTH AMERICA SURFACE DISINFECTANT MARKET BY COUNTRY
8.1. North America Surface Disinfectant Market Revenue and Growth Rate, 2020 - 2027 ($Million)
8.2. North America Surface Disinfectant Market Revenue Share Comparison, 2020 & 2027 (%)
8.3. U.S.
8.3.1. U.S. Surface Disinfectant Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
8.3.2. Market Revenue and Forecast By Type, 2020 - 2027 ($Million)
8.3.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
8.3.4. Market Revenue and Forecast By End Use, 2020 - 2027 ($Million)
8.4. Canada
8.4.1. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
8.4.2. Market Revenue and Forecast By Type, 2020 - 2027 ($Million)
8.4.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
8.4.4. Market Revenue and Forecast By End Use, 2020 - 2027 ($Million)
CHAPTER 9. EUROPE SURFACE DISINFECTANT MARKET BY COUNTRY
9.1. Europe Surface Disinfectant Market Revenue and Growth Rate, 2020 - 2027 ($Million)
9.2. Europe Surface Disinfectant Market Revenue Share Comparison, 2020 & 2027 (%)
9.3. UK
9.3.1. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
9.3.2. Market Revenue and Forecast By Type, 2020 - 2027 ($Million)
9.3.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
9.3.4. Market Revenue and Forecast By End Use, 2020 - 2027 ($Million)
9.4. Germany
9.4.1. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
9.4.2. Market Revenue and Forecast By Type, 2020 - 2027 ($Million)
9.4.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
9.4.4. Market Revenue and Forecast By End Use, 2020 - 2027 ($Million)
9.5. France
9.5.1. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
9.5.2. Market Revenue and Forecast By Type, 2020 - 2027 ($Million)
9.5.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
9.5.4. Market Revenue and Forecast By End Use, 2020 - 2027 ($Million)
9.6. Spain
9.6.1. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
9.6.2. Market Revenue and Forecast By Type, 2020 - 2027 ($Million)
9.6.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
9.6.4. Market Revenue and Forecast By End Use, 2020 - 2027 ($Million)
9.7. Rest of Europe
9.7.1. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
9.7.2. Market Revenue and Forecast By Type, 2020 - 2027 ($Million)
9.7.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
9.7.4. Market Revenue and Forecast By End Use, 2020 - 2027 ($Million)
CHAPTER 10. ASIA-PACIFIC SURFACE DISINFECTANT MARKET BY COUNTRY
10.1. Asia-Pacific Surface Disinfectant Market Revenue and Growth Rate, 2020 - 2027 ($Million)
10.2. Asia-Pacific Surface Disinfectant Market Revenue Share Comparison, 2020 & 2027 (%)
10.3. China
10.3.1. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
10.3.2. Market Revenue and Forecast By Type, 2020 - 2027 ($Million)
10.3.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
10.3.4. Market Revenue and Forecast By End Use, 2020 - 2027 ($Million)
10.4. Japan
10.4.1. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
10.4.2. Market Revenue and Forecast By Type, 2020 - 2027 ($Million)
10.4.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
10.4.4. Market Revenue and Forecast By End Use, 2020 - 2027 ($Million)
10.5. India
10.5.1. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
10.5.2. Market Revenue and Forecast By Type, 2020 - 2027 ($Million)
10.5.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
10.5.4. Market Revenue and Forecast By End Use, 2020 - 2027 ($Million)
10.6. Australia
10.6.1. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
10.6.2. Market Revenue and Forecast By Type, 2020 - 2027 ($Million)
10.6.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
10.6.4. Market Revenue and Forecast By End Use, 2020 - 2027 ($Million)
10.7. South Korea
10.7.1. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
10.7.2. Market Revenue and Forecast By Type, 2020 - 2027 ($Million)
10.7.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
10.7.4. Market Revenue and Forecast By End Use, 2020 - 2027 ($Million)
10.8. Rest of Asia-Pacific
10.8.1. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
10.8.2. Market Revenue and Forecast By Type, 2020 - 2027 ($Million)
10.8.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
10.8.4. Market Revenue and Forecast By End Use, 2020 - 2027 ($Million)
CHAPTER 11. LATIN AMERICA SURFACE DISINFECTANT MARKET BY COUNTRY
11.1. Latin America Surface Disinfectant Market Revenue and Growth Rate, 2020 - 2027 ($Million)
11.2. Latin America Surface Disinfectant Market Revenue Share Comparison, 2020 & 2027 (%)
11.3. Brazil
11.3.1. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
11.3.2. Market Revenue and Forecast By Type, 2020 - 2027 ($Million)
11.3.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
11.3.4. Market Revenue and Forecast By End Use, 2020 - 2027 ($Million)
11.4. Mexico
11.4.1. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
11.4.2. Market Revenue and Forecast By Type, 2020 - 2027 ($Million)
11.4.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
11.4.4. Market Revenue and Forecast By End Use, 2020 - 2027 ($Million)
11.5. Rest of Latin America
11.5.1. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
11.5.2. Market Revenue and Forecast By Type, 2020 - 2027 ($Million)
11.5.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
11.5.4. Market Revenue and Forecast By End Use, 2020 - 2027 ($Million)
CHAPTER 12. MIDDLE EAST & AFRICA SURFACE DISINFECTANT MARKET BY COUNTRY
12.1. Middle East & Africa Surface Disinfectant Market Revenue and Growth Rate, 2020 - 2027 ($Million)
12.2. Middle East & Africa Surface Disinfectant Market Revenue Share Comparison, 2020 & 2027 (%)
12.3. GCC
12.3.1. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
12.3.2. Market Revenue and Forecast By Type, 2020 - 2027 ($Million)
12.3.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
12.3.4. Market Revenue and Forecast By End Use, 2020 - 2027 ($Million)
12.4. South Africa
12.4.1. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
12.4.2. Market Revenue and Forecast By Type, 2020 - 2027 ($Million)
12.4.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
12.4.4. Market Revenue and Forecast By End Use, 2020 - 2027 ($Million)
12.5. Rest of Middle East & Africa
12.5.1. Market Revenue and Forecast By Composition, 2020 - 2027 ($Million)
12.5.2. Market Revenue and Forecast By Type, 2020 - 2027 ($Million)
12.5.3. Market Revenue and Forecast By Application, 2020 - 2027 ($Million)
12.5.4. Market Revenue and Forecast By End Use, 2020 - 2027 ($Million)
CHAPTER 13. COMPANY PROFILE
13.1. Clorox Company
13.1.1. Company Snapshot
13.1.2. Overview
13.1.3. Financial Overview
13.1.4. Type Portfolio
13.1.5. Key Developments
13.1.6. Strategies
13.2. Ecolab
13.2.1. Company Snapshot
13.2.2. Overview
13.2.3. Financial Overview
13.2.4. Type Portfolio
13.2.5. Key Developments
13.2.6. Strategies
13.3. Cantel Medical
13.3.1. Company Snapshot
13.3.2. Overview
13.3.3. Financial Overview
13.3.4. Type Portfolio
13.3.5. Key Developments
13.3.6. Strategies
13.4. Johnson & Johnson
13.4.1. Company Snapshot
13.4.2. Overview
13.4.3. Financial Overview
13.4.4. Type Portfolio
13.4.5. Key Developments
13.4.6. Strategies
13.5. Diversey, Inc.
13.5.1. Company Snapshot
13.5.2. Overview
13.5.3. Financial Overview
13.5.4. Type Portfolio
13.5.5. Key Developments
13.5.6. Strategies
13.6. Steris Corporation
13.6.1. Company Snapshot
13.6.2. Overview
13.6.3. Financial Overview
13.6.4. Type Portfolio
13.6.5. Key Developments
13.6.6. Strategies
13.7. CarroLLClean
13.7.1. Company Snapshot
13.7.2. Overview
13.7.3. Financial Overview
13.7.4. Type Portfolio
13.7.5. Key Developments
13.7.6. Strategies
13.8. Metrex Research, LLC
13.8.1. Company Snapshot
13.8.2. Overview
13.8.3. Financial Overview
13.8.4. Type Portfolio
13.8.5. Key Developments
13.8.6. Strategies
13.9. 3M Company
13.9.1. Company Snapshot
13.9.2. Overview
13.9.3. Financial Overview
13.9.4. Type Portfolio
13.9.5. Key Developments
13.9.6. Strategies
13.10. Reckitt Benckiser Group plc.
13.10.1. Company Snapshot
13.10.2. Overview
13.10.3. Financial Overview
13.10.4. Type Portfolio
13.10.5. Key Developments
13.10.6. Strategies
13.11. Others
13.11.1. Company Snapshot
13.11.2. Overview
13.11.3. Financial Overview
13.11.4. Type Portfolio
13.11.5. Key Developments
13.11.6. Strategies
CHAPTER 14. RESEARCH APPROACH
14.1. Research Methodology
14.1.1. Initial Data Search
14.1.2. Secondary Research
14.1.3. Primary Research
14.2. Assumptions and Scope
