Social television, also called social TV, is a technology which is renovating the entertainment and television industries. It is an interactive and real-time communication which includes shows that are already aired on online TV or television. It is an effort to make television more participative and smart televisions are anticipated to achieve analogous objective. The vital thought behind today's social television advancement and development was the key to empower TV to deliver an improved user experience for the spectators.

Market Dynamics

Rising popularity for social media, expanding internet user base, robust sales of smart TVs, development in internet communication technologies (ICT), availability of personalized social TV apps are some of the factors driving the growth of the market. Lack of customer awareness and continuous advancement & development in technology may restraint the growth of this market. Numerous social TV tools and apps have given customized TV experience based on the spectator’s choice of interest. Many corporations have established second screen applications to involve more audiences and to raise the targeted viewers.

Market Classification

The market can be bifurcated on the basis of type, application, hardware, technology, and geography. By type, social TV market can be segmented into catalog server, game server, application server, fax server, computing server, communications server, database server, file server, media server and mail server,. By application, social TV market can be segmented into indoor use and commercial use. Based on hardware, social TV market can be segmented into retail set top box, pay TV set top box, connected sets, Blu-ray player, gaming console. Based on technology, social TV market can be segmented into social curation & syndication, social EPG/content discovery, content detection matching, general social analytics, and among others. On the basis of geography, social TV market can be segmented into North America, Latin America, Europe, Middle East & Africa (MEA) and Asia-Pacific.

Report Coverage

Market Participants

Some of the major players involved in Social TV Market include LG Electronics, Panasonic Corporation, Samsung, Sharp Corporation, Koninklijke Philips N.V., Toshiba Toshiba, and among others.

Market Segmentation

Market By Type

• Application Server
• Catalog Server
• Communications Server
• Computing Server
• Database Server
• Fax Server
• File Server
• Game Server
• Mail Server
• Media Server

Market By Application

• Indoor Use
• Commercial Use

Market By Hardware

• Retail Set Top Box
• Pay TV Set Top Box
• Connected Sets
• Blu-ray Player
• Gaming Console

Market By Technology

• Social Curation & Syndication
• Social EPG/Content Discovery
• Content Detection Matching
• General Social Analytics
• Others

Market By Geography

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • France
  • Germany
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Chile
  • Rest of LATAM
• Middle East and Africa (MEA)
  • South Africa
  • Saudi Arabia
  • Rest of MEA