Market Dynamics

Increasing construction and reconstruction activities across the globe and rising demand for paint and coating products with advanced features are major factors expected to drive the growth of global smart paint roller market. Government of developed and developing countries is spending high in the construction sector. In the United States, private construction spending reached around US$ 992 billion in 2018. New construction put in place is forecast to reach over US$ 1.53 trillion by 2022. With the increase in number of infrastructure projects in the countries demand for smart products is increasing. Players inclination towards adoption of devices that reduce the time spent applying masking tape and paints 10-20 times faster is expected to increase demand for smart rollers this is expected to impact the growth of smart paint roller market. 

Do it yourself is gaining traction in developed and developing countries. Consumer’s interest in designing and painting the house is on rise. There was a substantial increase in consumers visiting the hardware stores for purchasing the paint and coating products. In the US the amount spent by consumers in the average home improvement shopping trip increased by 10% during the pandemic when compared to 2019. Seasonally, industry sales that typically peak in June peaked a month earlier, with 48% more sales in May 2020 than in 2019. After the covid-19 pandemic effect consumers interest for home redecoration is increasing. The popularity of do-it-yourself home improvement projects in the U.S. during the pandemic was trending and is expected to continue with more than 40% of consumers indicating having post-pandemic DIY home improvement plans. This is expected to increase demand for smart painting products which is important factor expected to boost the growth of smart paint roller market.

Manufactures are focused on product development activities their approach towards enhancing the product portfolio is gaining traction. In addition, players focus on strategic partnership and agreements in order to strengthen the distribution channel these are factors expected to boost the growth of smart paint roller market. Strategic business development activities such as acquisitions that help the company to enhance the business presence and customer base this is expected to impact the target market growth. In 2018, Wagner SprayTech, a global manufacturer of paints and coating products acquired HomeRight a company that markets PaintSticks®, airless and HVLP paint sprayers, heat guns, rollers, steamers and related products, primarily to home DIY and crafting markets. This acquisition helped the company to enhance the customer bases in DIY sector and increase the product offerings. Factors such as lack of skilled labor and fluctuating raw material prices are expected to hamper the growth of global smart paint roller market. In addition, high competition among players on low profit ratio is expected to challenge the player’s survival further limiting the target market growth. However, increasing government spending on construction projects and approach towards developing skilled labor force are factors expected to create new opportunities for players operating in the smart paint roller market over the forecast period. In addition, increasing partnership and agreement between regional and international players is expected to support the revenue transaction of target market. 

Segment Analysis By Region 

The market in North America is expected to account for major revenue share in the global smart paint roller market due to rising construction and reconstruction activities in the region. In addition, presence of large number of players operating in the country and introduction of innovative solutions from players in order to attract new customers these factors are expected to support the smart paint roller regional market growth. Major players focus on enhancing the business presence through strategic merger is expected to boost the market growth. 

The market in Asia Pacific is expected to witness faster growth in the smart paint roller market due to increasing infrastructure development activities. In addition, players focus on enhancing the business in developing countries and focus on product development are expected to support the growth of target market.

Competitive Landscape

The global smart paint roller market is high highly competitive due to presence of large number of players and innovative product offerings. In addition, business expansion activities through partnerships and agreements are factors expected to further increase the competition.

Smart Paint Roller Market Segment Analysis, 2019

The global smart paint roller market is segmented into distribution channel and end use. The distribution channel segment is bifurcated into online and offline. Among distribution channel the offline segment is expected to account for major revenue share in the global smart paint roller market. This is majorly due to consumer’s inclination towards DIY approach. DIY is increasing consumers visit to local stores and select product as per the requirement. The end use segment is divided into residential and commercial. Among end-use the residential segment is expected to witness faster growth in the target market. The players profiled in the report are Craftsman Capitol, Wagner Group, iBELL, HAUTMEC TOOLS, and Asian Paints Limited.

Market Segmentation

Market By Distribution Channel

Online 
Offline 

Market By End Use

Residential 
Commercial

Market By Geography

North America
•    U.S.
•    Canada

Europe
•    U.K.
•    Germany
•    France
•    Spain
•    Rest of Europe

Asia-Pacific
•    China
•    Japan
•    India
•    Australia
•    South Korea
•    Rest of Asia-Pacific

Latin America
•    Brazil 
•    Mexico
•    Rest of Latin America

Middle East & Africa
•    GCC
•    South Africa
•    Rest of Middle East & Africa