The Rice Syrup Market Size accounted for USD 1.8 Billion in 2023 and is projected to achieve a market size of USD 2.6 Billion by 2032 growing at a CAGR of 4.2% from 2024 to 2032.

Rice Syrup Market Highlights

• Global rice syrup market revenue is expected to increase by USD 2.6 Billion by 2032, with a 4.2% CAGR from 2024 to 2032
• Europe region led with more than 34% of rice syrup market share in 2023
• North America rice syrup market growth will record a CAGR of more than 4.7% from 2024 to 2032
• By rice type, the white rice segment captured more than 70% of revenue share in 2023
• By application, the bakery & confectionery segment is projected to expand at the fastest CAGR over the projected period
• Increasing consumer demand for natural and healthier sweeteners, drives the rice syrup market value

Rice syrup is a natural sweetener derived from rice starch through a fermentation process. It's commonly used as an alternative to traditional sweeteners like sugar or corn syrup due to its perceived health benefits and lower glycemic index. As the demand for healthier food options rises, rice syrup has gained popularity among consumers looking to reduce their sugar intake while still satisfying their sweet tooth.

In recent years, the market for rice syrup has experienced steady growth, driven by several factors. Health-conscious consumers are increasingly seeking out products with clean labels and natural ingredients, leading to a surge in demand for natural sweeteners like rice syrup. Additionally, as awareness of the environmental impact of food production grows, consumers are turning to plant-based alternatives, further fueling the demand for rice syrup. Moreover, the versatility of rice syrup has contributed to its market expansion. It is not only used as a sweetener in food and beverages but also finds applications in industries such as cosmetics and pharmaceuticals. As manufacturers continue to innovate and develop new products featuring rice syrup, the market is expected to witness sustained growth in the coming years.

Global Rice Syrup Market Trends

Market Drivers

• Increasing consumer demand for natural and healthier sweeteners
• Growing preference for plant-based alternatives in food production
• Rising awareness of the environmental impact of traditional sweeteners
• Versatility of rice syrup across various industries beyond food and beverages

Market Restraints

• Limited availability of rice syrup compared to other sweeteners
• Price fluctuations due to factors affecting rice production

Market Opportunities

• Development of new product formulations
• Increasing adoption of rice syrup in cosmetic and pharmaceutical industries

Rice Syrup Market Report Coverage

Rice Syrup Market Dynamics

Rice syrup, also known as rice malt syrup, is a sweetener derived from the starch of rice grains. It's produced through a process of cooking rice starch with enzymes, breaking down the complex carbohydrates into simpler sugars. This results in a thick, syrupy liquid with a mild sweetness and a subtle flavor reminiscent of rice. Rice syrup is often used as a healthier alternative to refined sugars and artificial sweeteners due to its lower glycemic index and natural composition. The applications of rice syrup are diverse, spanning across various industries. In the food and beverage sector, it serves as a sweetening agent in products such as cereals, granola bars, baked goods, and beverages like teas and fruit juices. Its mild flavor makes it particularly suitable for recipes where a subtle sweetness is desired without overpowering other flavors. Moreover, rice syrup's sticky consistency also makes it a popular ingredient in confectionery items like candies and chewy snacks.

The rice syrup market has been experiencing significant growth in recent years, driven by several key factors. One of the primary drivers is the increasing consumer demand for natural and healthier alternatives to traditional sweeteners like sugar and corn syrup. Rice syrup fits well into this trend as it is perceived as a cleaner, more natural option with a lower glycemic index, making it attractive to health-conscious consumers. This growing awareness of the health benefits associated with rice syrup has led to its widespread adoption in various food and beverage products, fueling market growth. Furthermore, the rising preference for plant-based ingredients has contributed to the expansion of the rice syrup market. As consumers become more environmentally conscious and seek out sustainable food options, the demand for plant-derived sweeteners like rice syrup has surged.

Rice Syrup Market Segmentation

The global rice syrup market segmentation is based on rice type, source, application, and geography.

Rice Syrup Market By Rice Type

• White Rice
• Brown Rice

According to the rice syrup industry analysis, the white rice segment accounted for the largest market share in 2023. White rice, being a primary source for rice syrup production, has seen increased demand due to its versatility and widespread availability. As consumers seek cleaner label products and healthier alternatives to traditional sweeteners, white rice syrup presents itself as a viable option, driving its market growth. Moreover, advancements in processing technologies have enabled manufacturers to extract syrup from white rice more efficiently, leading to increased production capacities and lower production costs. This has made white rice syrup more accessible to food and beverage manufacturers, further fueling its market growth. Additionally, the neutral flavor profile of white rice syrup makes it a versatile ingredient suitable for a wide range of applications, including baked goods, beverages, confectionery, and savory products, contributing to its rising popularity among manufacturers.

Rice Syrup Market By Source

• Conventional
• Organic

In terms of sources, the organic segment is expected to witness significant growth in the coming years. As awareness of the health and environmental benefits of organic products continues to rise, consumers are actively seeking out organic alternatives across various food categories, including sweeteners. Organic rice syrup, derived from organically grown rice without the use of synthetic pesticides or fertilizers, aligns with these consumer preferences for clean label and eco-friendly products. Furthermore, stringent organic certification standards and regulations ensure the integrity and authenticity of organic rice syrup, providing consumers with confidence in its quality and purity. This transparency in labeling and production practices has bolstered consumer trust and contributed to the increasing demand for organic rice syrup in both developed and emerging markets.

Rice Syrup Market By Application

• Bakery & Confectionery
• Meat
• Dairy Products
• Poultry
• Infant Formulas
• Seafood
• Others

According to the rice syrup market forecast, the bakery & confectionery segment is expected to witness significant growth in the coming years. Rice syrup offers numerous advantages for manufacturers in this segment, including its natural sweetness, clean flavor profile, and ability to improve texture and moisture retention in baked goods and confectionery products. As consumer demand for healthier and cleaner label ingredients rises, rice syrup has emerged as a preferred alternative to traditional sweeteners like sugar and corn syrup in bakery and confectionery formulations. Moreover, the versatility of rice syrup makes it suitable for a wide range of applications in the bakery and confectionery industry. It can be used as a primary sweetener in products such as cookies, cakes, and granola bars, as well as in fillings, coatings, and toppings for confectionery items like chocolates and candies. This flexibility in usage allows manufacturers to innovate and create products that meet evolving consumer preferences for indulgent yet health-conscious treats, driving the growth of the bakery and confectionery segment within the rice syrup market.

Rice Syrup Market Regional Outlook