Major players are focused on business expansion through strategic acquisitions and focus on increasing the customer base is expected to augment the growth of target market.

In 2019, BirdEye, a global company that deals with customer experience platform partnered with Athenahealth, Inc. The partnership took under the athenahealth’s Marketplace program that has network of 160,000 healthcare providers and focused to get more online reviews, monitor patient feedback, and improve the patient experience. This partnership is expected to help the company to enhance the business presence.

In 2019, the company partnered with CareDash is one the world's leading providers of doctor, dentist, therapist, and hospital reviews. The partnership was focused to help CareDash to enable healthcare practices to be more responsive to patients. This is expected to help the company to enhance the customer base.

In 2020, the company partnered with Dentech one of the original pioneers in the advancement of dental computer technology & software. The partnership is focused on enhancing the Dentech users as they will be able to improve online reputation by automating the process of generating, monitoring & managing patient reviews. In addition, the company launched a product Referrals in order to help marketing for local businesses this is expected to help the company to enhance the business presence.

In 2020, Vendasta a global enterprise in end-to-end e-commerce platform for companies selling digital solutions to local businesses partnered with Tech Data and its Security Solutions business in order to provide vendors with new reseller markets through the Vendasta Platform. This is expected to help the company to enhance the business presence and increase the revenue share.

However, factors such as high cost of services and rising data security concern are expected to hamper the growth of global market. In addition, availability of open-source software is expected to challenge the growth of target market.

Rapid advancements by major players on development of software with better data security, high spending on marketing of the products and innovative product launches are factors expected to create new opportunities for players operating in the target market over the forecast period. In addition, increasing partnership and agreements between regional and international players is expected to support the revenue growth of target market.

Segment Analysis by Region

The market in North America is expected to account for major revenue share in the global market due to rising competition in the region. In addition, presence of large number of players operating in the country in various end use industries and approach towards customer retention is expected to increase demand for the enhanced solutions this is expected to support the growth of target market

Major players are spending high for development of advanced solution along with approach towards strategic merger and acquisitions is expected to further augment the growth of target market in this region.

Competitive Landscape                                                                                 

The global market is high highly competitive due to presence of large number of players and innovative product offerings. In addition, business expansion activities through partnerships and agreements are factors expected to further increase the competition.

Report coverage

Reputation Management Software Market Segment Analysis, 2019

The global market is segmented into deployment type and enterprise size. The deployment type segment is further bifurcated into on-premise and cloud. Among the deployment type, the cloud segment is expected to account for major revenue share due to high government spending on development of present infrastructure with the focus to facilitate the adoption of advanced business solutions.

On the basis of enterprise size the market is divided into SMEs and large enterprise. The large enterprise segment is expected to account for major revenue share in the target market. 

The players profiled in the report are Birdeye Inc., Brandyourself.com, Inc., Brightlocal, Broadly Inc., Chatmeter, Grade US, LLC, Qualtrics, Reputation.com, Inc., Thryv, Inc., and Vendasta.

Market Segmentation

Market By Deployment Type

On-Premises

Cloud

Market By Enterprise Size

Small and Mid-Size Enterprise

Large Enterprise

Market By Region

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of Middle East & Africa