Report coverage

Market Dynamics

Consumer preference for pork food products is increasing demand for new products with better taste and flavor is gaining traction. There are 3,000 US companies producing meat products with combined annual revenue of about US$ 85 Bn. They produce about 40 billion pounds of beef products per year and 30 billion pounds of pork. As of 2019, about 96 percent of American households purchased processed pork. That year, 97 percent of all households in the United States bought pork. High spending of consumers on food & beverages is expected to augment the growth of global pork flavor market. In 2019, U.S. consumers, businesses, and government entities spent US$ 1.77 trillion on food and beverages in grocery stores and other retailers and on away-from-home meals and snacks. Players are focused in introduction of new products in order to attract new customers this is expected to impact the growth of pork flavor market.

In 2020, National Pork Board, a global food provider launched “Pork as a Passport” authentic flavors of pork for its customers.  The product launch is expected to help the company to enhance the business and increase the revenue share in the global market.

In 2020, Pork King Good, a global manufacturer of food products launched new 7 oz. Party Size pork rinds. The product launch is an extension to the existing product line. This product launch is expected to help the company to enhance the business and increase the customer base.

In 2018, Southern Recipe Small Batch, a food product manufacturer added an existing to its present line. The line will feature Oven Baked Southern Recipe Small Batch Pork Rinds in three new flavors: Cilantro Lime, Blackberry Habanero and Smoked Sea Salt. This is expected to help the company to enhance the business and increase the customer base.

Players approach towards enhancing the business in emerging economies and introduction of new products are factors expected to support the revenue growth of target market. Factors such as stringent government regulations related to product approval and consumer’s sentiments impacting the buying of products are factors expected to hamper the growth of global pork flavor market. In addition, lack of developed supply chain is expected to challenge the growth of target market. However, increasing focus on establishing enhanced supply chain to avoid product shortage and introduction of new products from players are factors expected to create new opportunities for players operating in the pork flavor market over the forecast period. In addition, increasing acquisition activities by players to enhance the business presence and increase the product offering is expected to support the revenue transaction of the target market.

Segment Analysis by Region

The market in North America is expected to account for major revenue share in the global pork flavor market due to high consumer spending on meat products. Presence of large number of players operating in the country, new product launches as per the changing consumer demand, and high spending on online selling to engage large number of untapped customers are factors expected to augment the pork flavor market growth in this region. In addition, increasing partnership and agreement to enhance the business is expected to support the market growth.

Competitive Landscape      

The global pork flavors market is highly competitive due to presence of large number of players and innovative product offerings. In addition, business expansion activities through partnerships and agreements are factors expected to further increase the competition.

Pork Flavors Market Segment Analysis, 2019

The global pork flavor market is segmented into form, packaging, and distribution channel. The packaging segment is divided into bag, bottle, box, jar, and other. Among packaging type the bottle segment is expected to account for major revenue share in the global pork flavor market. The distribution channel segment is bifurcated into online and offline. The offline segment is expected to account for significant revenue share in the global market. The players profiled in the report are Maggie, Wyler’s, Williamson & Co Inc, Kerry Group, BASF, Dupont- Danisco, Cargill Inc, International Fragrance And Flavors, Inc.(Iff), D.D., Casa M Spice Co. and Archer Daniels Midland

Market Segmentation

Market By Form

Liquid
Powder

Market By Packaging

Bag
Bottle
Box
Jar
Others

Market By Distribution Channel

Offline
Others

Market By Geography

North America
•    U.S.
•    Canada

Europe
•    U.K.
•    Germany
•    France
•    Spain
•    Rest of Europe

Asia-Pacific
•    China
•    Japan
•    India
•    Australia
•    South Korea
•    Rest of Asia-Pacific

Latin America
•    Brazil 
•    Mexico
•    Rest of Latin America

Middle East & Africa
•    GCC
•    South Africa
•    Rest of Middle East & Africa