Market Dynamics

Flourishing electronic industry across the globe, rapid advancements in electronic devices and increasing R&D activities towards development of strong and reliable packaging solution are major factors expected to drive the growth of global packaging reel market. In 2018, consumer expenditures on consumer electronic devices reach over a trillion dollars, with smartphone sales accounting for nearly 500 billion dollars on their own. The physical and electrical properties of the tape and reel materials used are important to prevent loading/unloading problems and ESD failures. Players from various industry verticals are preferring reel packaging due to its ability to withstand high temperature and humidity. Manufacturers are more concerned about the delivery of the products their demand for reel that have antistatic properties is increasing. China is major steel manufacturing country across the globe and account for more than 35% share. China was the largest steel exporter in the world in 2015. Its steel exports represented approximately 24% of all steel exported globally in 2015. In 2017, the country had to cut down the overcapacity in the steel production by shutting down about 50 million tons for domestic environmental and economic reasons. In 2018, China had more than quadrupled its share to 52.6 of the world’s stainless steel. Reel manufacturers are focused on development of reel for wire drawing, wire bunching, cable extrusion, cable stranding and wire spooling applications. This is expected to augment the growth of target market. Major players approach towards enhancing the business through strategic acquisition and new product launches in order to attract new customer is expected to boost the packaging reel market growth.

In 2020, Mondi, a solution provider for paper & packaging launched NAUTILUS ProCycle, NAUTILUS ProCycle high-speed inkjet and NAUTILUS SuperWhite for HP Indigo. The NAUTILUS ProCycle high-speed inkjet is available in reels of 80 and 90g/m2 and consumes less ink to offer crisper colors. The product launch is expected to help company to enhance the product offerings and increase the revenue.

In 2018, Advantek, Inc, a global player engaged in providing packing solution launched “LOKREEL”. The reel is an enhanced version of Advantek’s previous Trimline reel offering a variety of new features. The product launch is expected to enhance the business presence and increase the revenue share.

Player’s inclination towards enhancing the business in emerging economies is expected to support the revenue growth of target market. Factors such as fluctuating raw material prices and availability of other alternatives solutions are factors expected to hamper the growth of the global packaging reel market. In addition, high competitive landscape with low profit ratio is expected to challenge the growth of target market. However, increasing investment by major players for R&D activities, new product launches for acquiring major market share and favorable business policies by the government of developing countries are factors expected to create new opportunities for players operating in the packaging reel market over the forecast period. In addition, players focus on enhancing the production capabilities is expected to support the revenue transaction of the target market.

Segment Analysis by Region

The market in North America is expected to account for major revenue share in the global packaging reel market due to increasing demand from electrical industry. In addition, presence of large number of players operating in the country and focus on business expansion are factors expected to boost the regional market growth.

Competitive Landscape      

The global packaging reel market is highly competitive due to presence of large number of players and innovative product offerings. In addition, business expansion activities through partnerships and agreements are factors expected to further increase the competition.

Packaging Reel Market Segment Analysis, 2019

The global packaging reel market is segmented into product, material, and end use. The product segment is divided into hose reel, cable reel, coil reel, cable drum reel, and barrier reel. Among product the cable reel segment is expected to account for noticeable revenue share in global packaging reel market. The end use segment is bifurcated into electrical & electronics, metal industry, textile, agriculture, construction, oil and gas, and others. The players profiled in the report are Pentre Group, Schill GMBH & CO. KG, Müller Plastik GmbH, Hubbell Inc, Hartmann & König Stromzuführungs AG, Reel Options by Vandor Corporation, Vandor Corp., Sonoco Products Company, and Carris Reels, Inc..

Market Segmentation

Market By Product

Hose Reel
Cable Reel
Coil Reel
Cable Drum Reel
Barrier Reel

Market By Material

Plywood
Metal
Timber
Cardboard
Plastic

Market By End Use

Electrical & Electronics
Metal Industry
Textile
Agriculture
Construction
Oil and Gas
Others

Market By Geography

North America
•    U.S.
•    Canada

Europe
•    U.K.
•    Germany
•    France
•    Spain
•    Rest of Europe

Asia-Pacific
•    China
•    Japan
•    India
•    Australia
•    South Korea
•    Rest of Asia-Pacific

Latin America
•    Brazil 
•    Mexico
•    Rest of Latin America

Middle East & Africa
•    GCC
•    South Africa
•    Rest of Middle East & Africa