The Global Organic Personal Care Products Market Size accounted for USD 35.0 Billion in 2022 and is projected to achieve a market size of USD 75.3 Billion by 2032 growing at a CAGR of 7.3% from 2023 to 2032.

Organic Personal Care Products Market Key Highlights

• Global organic personal care products market revenue is expected to increase by USD 75.3 Billion by 2032, with a 7.3% CAGR from 2023 to 2032
• North America region led with more than 35% of organic personal care products market share in 2022
• According to a Natural Marketing Institute report, 59% of US customers prefer to use natural and organic personal care products
• Hair care products are the second-largest segment of the market, accounting for 23.8% of the market share in 2022
• In a 2020 survey, 47% of respondents in the United States stated they had purchased organic personal care products in the previous 12 months
• According to the Soil Association, the UK's leading organic certification authority, the global organic beauty and wellness sector increased by 13% in 2019, reaching £2.5 billion
• Growing trend of using organic and natural products in spas and salons, drives the organic personal care products market size

Organic personal care products are consumer goods that are made using natural and organic ingredients, free from synthetic chemicals, pesticides, and other harmful toxins. These products include skincare, hair care, cosmetics, and other personal hygiene products. The ingredients used in organic personal care products are obtained from organic farming and are typically produced without the use of genetically modified organisms (GMOs), artificial preservatives, or fragrances.

In recent years, the demand for organic personal care products has increased significantly as consumers have become more aware of the potentially harmful effects of synthetic chemicals on their health and the environment. Moreover, the COVID-19 pandemic has also accelerated the growth of the organic personal care market as people have become more conscious of personal hygiene and health. As a result, consumers are shifting towards natural and organic products that are perceived to be safer and healthier for their skin and overall well-being. With the growing demand for organic personal care products, manufacturers are investing in product innovation and expanding their product portfolio to meet the changing consumer preferences, thus driving the growth of the organic personal care products market value.

Global Organic Personal Care Products Market Trends

Market Drivers

• Increasing awareness about the harmful effects of synthetic chemicals used in personal care products
• Growing demand for organic and natural products
• Increase in demand for eco-friendly and sustainable products
• Growing popularity of natural and organic products among younger generations
• Expansion of online retail channels and e-commerce platforms

Market Restraints

• High cost of organic personal care products compared to traditional products
• Limited availability of organic raw materials and ingredients

Market Opportunities

• Growing trend of using organic and natural products in spas and salons
• Growing popularity of men's grooming products and the potential for organic offerings in this market

Organic Personal Care Products Market Report Coverage

Organic personal care products are those that are developed from either organically grown or derived ingredients for the purpose of personal hygiene and beauty enhancement in environment-friendly conditions. Personal care products include hair oils, moisturizers, shampoos, lip care products, powders, toothpastes, fragrances, and creams. There are three different varieties of personal care products available in the market, namely, organic, natural, and synthetic. Natural personal care products are obtained from natural components such as flowers, fruits, and vegetables. In the present era, companies are concentrating on developing products that use organic compounds rather than synthetic ones owing to the growing preference of consumers towards the use of organic products. Rising awareness among consumers about the dangers of synthetic chemicals is further propelling the global organic personal care products market growth. Government organizations in different countries are promoting the usage of organic ingredients over synthetic ones in cosmetic products, thereby augmenting the growth of this market. The chemicals such as phthalates, parabens, aluminum salts, and petrochemicals are not used in organic personal care products.

Organic Personal Care Products Market Segmentation

The global organic personal care products market segmentation is based on type, distribution channel, and geography.

Organic Personal Care Products Market By Type

• Hair Care
• Lip Care
• Skin Care
• Oral Care
• Deodrant and Antiperspirant
• Men's Grooming
• Bath and Shower
• Others

In terms of types, the skin care segment has seen significant growth in the organic personal care products market in recent years. This growth can be attributed to the increasing demand for natural and organic skincare products, driven by the growing awareness of the harmful effects of synthetic chemicals used in conventional skincare products. Consumers are becoming more conscious of what they apply to their skin, and they are willing to pay a premium for organic skincare products that are free from harmful chemicals and are environmentally sustainable. The increasing demand for organic skincare products has led to the introduction of a wide range of natural and organic skincare products in the market. Manufacturers are focusing on product innovation, using natural and organic ingredients such as plant-based extracts, essential oils, and botanicals to develop new and effective skincare products.

Organic Personal Care Products Market By Distribution Channel

• Hypermarkets/Supermarkets
• Online Retail Stores
• Specialty Stores
• Others

According to the organic personal care products market forecast, the online retail stores segment is expected to witness significant growth in the coming years. With the increasing penetration of the internet and smartphones, consumers are shifting towards online shopping, and this trend is expected to continue in the future. The online retail segment for organic personal care products offers several advantages to consumers, such as convenience, ease of access, and a wide range of products to choose from. Online retail stores also provide consumers with the option to compare prices, read product reviews, and make informed decisions before purchasing a product. Moreover, online retail stores offer several discounts and promotions, which makes organic personal care products more affordable for consumers. As a result, manufacturers of organic personal care products are increasingly focusing on online sales channels to reach a wider audience and expand their market presence. Many manufacturers are investing in e-commerce platforms, digital marketing, and social media to increase their online visibility and drive sales.

Organic Personal Care Products Market Regional Outlook