The Global Maternity Activewear Market Size accounted for USD 7.2 Billion in 2023 and is projected to achieve a market size of USD 11.9 Billion by 2032 growing at a CAGR of 5.8% from 2024 to 2032.

Maternity Activewear Market Highlights

• Global maternity activewear market revenue is expected to increase by USD 11.9 Billion by 2032, with a 5.8% CAGR from 2024 to 2032
• North America region led with more than 32% of maternity activewear market share in 2023
• Asia-Pacific maternity activewear market growth will record a CAGR of more than 6.4% from 2024 to 2032
• By product type, the outerwear segment captured more than 41% of revenue share in 2023
• By sales channel, the online retailers segment is projected to expand at the fastest CAGR over the projected period
• Increasing awareness of the importance of staying active during pregnancy, drives the maternity activewear market value

Maternity activewear is clothing designed specifically for pregnant women to wear during physical activities such as exercise, yoga, or other forms of workouts. These garments are tailored to accommodate the changing body shapes and sizes of pregnant women while providing comfort, support, and flexibility. Maternity activewear typically includes items like stretchy leggings, supportive sports bras, tank tops, and jackets, all designed with features such as adjustable waistbands, breathable fabrics, and moisture-wicking properties to cater to the unique needs of expecting mothers.

In recent years, the market for maternity activewear has experienced significant growth as more women prioritize maintaining an active lifestyle throughout pregnancy. This trend is driven by a growing awareness of the importance of staying active for both physical and mental well-being during pregnancy. Additionally, there has been a shift in societal attitudes towards pregnancy, with an increasing emphasis on empowering women to continue pursuing their fitness goals and activities while expecting. As a result, there has been a surge in demand for stylish and functional maternity activewear that allows women to stay comfortable and confident while exercising during pregnancy. 

Global Maternity Activewear Market Trends

Market Drivers

• Increasing awareness of the importance of staying active during pregnancy
• Growing demand for stylish and functional maternity activewear
• Advancements in fabric technology and design innovations
• Shift in societal attitudes towards pregnancy, empowering women to pursue fitness goals
• Rise of e-commerce facilitating easier access to a wide range of maternity activewear options

Market Restraints

• Economic uncertainty impacting consumer spending on non-essential items
• Limited availability of affordable maternity activewear options

Market Opportunities

• Customization options catering to individual body shapes and preferences
• Integration of smart textile technologies for enhanced performance and comfort

Maternity Activewear Market Report Coverage

Maternity Activewear Market Dynamics

Maternity activewear encompasses a range of clothing specifically tailored for pregnant women engaging in physical activities. These garments are designed to provide comfort, support, and flexibility to accommodate the changing body shapes and needs during pregnancy. Maternity activewear typically includes items like stretchy leggings, supportive sports bras, tank tops, and jackets, all crafted with features such as adjustable waistbands, breathable fabrics, and moisture-wicking properties. The primary goal is to empower expecting mothers to maintain an active lifestyle throughout their pregnancy journey while feeling comfortable and confident. The applications of maternity activewear are multifaceted, catering to various activities and stages of pregnancy. From low-impact exercises like prenatal yoga and swimming to higher intensity workouts such as running and weightlifting, maternity activewear ensures that women can engage in physical activities safely and comfortably.

The maternity activewear market has been experiencing robust growth in recent years, driven by several factors. Increasing awareness about the importance of maintaining an active lifestyle during pregnancy has encouraged expecting mothers to seek out specialized activewear that caters to their unique needs. This growing awareness is coupled with a cultural shift towards embracing pregnancy as a time for empowerment and self-care, leading to a greater demand for stylish and functional maternity activewear that allows women to stay active while feeling comfortable and confident. Moreover, advancements in fabric technology and design innovations have significantly contributed to the expansion of the maternity activewear market. Manufacturers are developing garments with features like adjustable waistbands, moisture-wicking fabrics, and supportive structures to accommodate the changing bodies of pregnant women.

Maternity Activewear Market Segmentation

The global maternity activewear market segmentation is based on product type, material type, sales channel, and geography.

Maternity Activewear Market By Product Type

• Outerwear
  • Tops
  • Bottom
  • Tunics
  • Dresses
  • Others
• Innerwear
  • Camisoles
  • Lingeries
  • Others
• Nightwear

According to the maternity activewear industry analysis, the outerwear segment accounted for the largest market share in 2023. As outdoor activities such as walking, hiking, and jogging remain popular among pregnant women looking to stay active, there's a growing demand for outerwear specifically designed to accommodate their changing bodies while offering practical features for various weather conditions. Manufacturers in the maternity activewear sector are responding to this demand by introducing outerwear pieces tailored to the needs of pregnant women. These garments often incorporate features such as adjustable fit, expandable panels, and breathable fabrics to ensure comfort and flexibility during outdoor activities. Additionally, advancements in outerwear design, including water-resistant materials and insulated layers, further enhance the functionality of maternity outerwear, making them suitable for diverse climates and activities.

Maternity Activewear Market By Material Type

• Cotton
• Polyester
• Nylon
• Spandex
• Synthetic
• Others

In terms of material types, the cotton segment is expected to witness significant growth in the coming years. Cotton is a preferred fabric choice for maternity activewear due to its softness, breathability, and moisture-wicking properties, making it ideal for the comfort and support needed during pregnancy. Expecting mothers often seek out clothing made from natural fibers like cotton, as they provide a gentle and non-irritating option for sensitive skin, which can become more prevalent during pregnancy. Manufacturers and designers within the maternity activewear industry have recognized the demand for cotton-based garments and have been incorporating this material into their product offerings. This includes a wide range of maternity activewear items such as leggings, tops, and even outerwear, all crafted from cotton blends to provide the desired combination of comfort, stretch, and breathability.

Maternity Activewear Market By Sales Channel

• Wholesalers/Distributors
• Specialty Stores
• Hypermarkets/Supermarkets
• Online Retailers
• Multi-Brand Stores
• Others

According to the maternity activewear market forecast, the online retailers segment is expected to witness significant growth in the coming years. This growth is fueled by changing consumer shopping habits and the increasing popularity of e-commerce platforms. Expecting mothers, like many consumers, are turning to online retailers for the convenience, accessibility, and diverse range of options they offer. The online shopping experience allows pregnant women to browse and purchase maternity activewear from the comfort of their homes, eliminating the need for physical store visits and providing greater flexibility in shopping times. Moreover, the rise of specialized maternity activewear brands and online marketplaces dedicated to pregnancy-related products has further accelerated the growth of this segment. These online retailers curate collections specifically tailored to the needs and preferences of expecting mothers, offering a wide array of maternity activewear options designed to support and accommodate the changing bodies of pregnant women.

Maternity Activewear Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

The Middle East & Africa

• South Africa
• GCC Countries
• Rest of the Middle East & Africa (ME&A)

Maternity Activewear Market Regional Analysis