Manga Market Highlights

• Global manga market revenue is poised to garner USD 54.5 Billion by 2032 with a CAGR of 16.6% from 2024 to 2032
• Asia-Pacific manga market value occupied revenue around 9.28 in 2022
• North America manga market growth will record a CAGR of more than 17% from 2024 to 2032
• Based on distribution channel, online sub-segment generated 71% market share in 2022 due to their accessibility.
• Based on genre, the action and adventure sub-segment generating 34% market share in 2022 due to exciting narratives, and dynamic characters.
• Increasing digital sales and growing demand for genre becoming a manga market’s trend

Manga is a style of Japanese comic books and graphic novels, typically aimed at both children and adults. It encompasses a wide range of genres and artistic styles, including action, romance, fantasy, science fiction, horror, and more. Manga is characterized by its distinctive visual style, which often features expressive characters with large, inflated eyes and dynamic panel layouts. These comics are usually serialized in magazines before being compiled into collected volumes called tank?bon. Manga has become a global phenomenon, influencing numerous aspects of popular culture worldwide, including animation (anime), video games, fashion, and even literature. Its diverse storytelling and visual techniques make it a versatile medium for creators to explore various themes and narratives, appealing to audiences of all ages and interests.

Global Manga Market Dynamics

Market Drivers

• Rapid globalization
• Diversity of genre and target audience
• Increase in anime adaption

Market Restraints

• Unofficial delivery of manga
• Competition from other form of entertainment 

Market Opportunities

• Global expansion
• Cross-media collaboration
• Digital distribution

Manga Market Report Coverage

Manga Market Insights

The manga market is experiencing significant growth in the forecast year due to rapid globalization. With manga gaining popularity worldwide, especially in regions like North America and Europe, there's a surge in demand for diverse manga content across different genres. Additionally, digital platforms and online communities have made manga more accessible to international audiences, contributing further to its widespread appeal. This globalization trend not only broadens the audience base but also creates opportunities for collaborations between Japanese creators and foreign publishers, leading to innovative storytelling and increased market penetration. As a result, the manga market is expected to see significant expansion in the coming year, driven by its growing global presence and the interest of a diverse fanbase. Furthermore, increase in anime adaptation and diversity of genre and target audience further drive the market growth. For instance, Netflix announced to initiateseveral anime titles for example Delicious in Dungeon, The Seven Deadly Sins: Four Knights of the Apocalypse, and Maboroshi in January 2024.

Unofficial delivery of manga, often through piracy or unauthorized channels, poses a significant threat to the growth of the manga market in the coming years. When manga is distributed without proper authorization, it discourages consumers from purchasing genuine copies, thereby reducing sales and royalties for creators. Moreover, it hampers the development of the industry by limiting investments in new titles and innovations. To sustain the growth of the manga market, it's crucial to promote legal avenues for accessing manga content.

Digital distribution presents a significant opportunity for the manga market in the forecast year due to several key factors. Firstly, it allows for wider accessibility, as readers can access manga titles from anywhere with an internet connection, overcoming geographical limitations. Additionally, digital platforms offer convenience and flexibility for readers to purchase and read manga on various devices such as smartphones, tablets, and e-readers. This accessibility and convenience provide to the evolving preferences of modern consumers, potentially expanding the manga audience. Moreover, digital distribution reduces production and distribution costs, which can lead to higher profit margins for publishers and creators.

Manga Market Segmentation

The worldwide market for manga is split based on content type, distribution channel, genre, gender, audience, and geography.

Manga Based on Content Type

• Printed
• Digital

According to Manga Market forecast, printed segment expected to dominate the manga market. Firstly, print editions often come with bonuses such as posters, bookmarks, or collector's items. Additionally, limited edition releases and special covers contribute to the attraction of printed manga. Overall, while digital platforms offer convenience, the printed segment continues to thrive the manga market in the coming years.

Manga Based on Distribution Channel

• Online
• Offline

According to the manga industry analysis, based on distribution channel, online segment dominate the manga market. Online distribution channels, including manga websites, digital platforms, and subscription services, have surged in popularity due to their convenience and accessibility. Readers can access a vast collection of manga titles instantly, through subscription models. This shift has been fueled by technological advancements, such as e-readers, smartphones, and tablets, which enable readers to enjoy manga anytime and anywhere. As a result, with the variety offered by online platforms, leading to the online segment's dominance in the manga market.

Manga Based on Genre

• Action and Adventure
• Sci-Fi and Fantasy
• Sports
• Romance and Dramaports
• Others

According to the manga market industry, based on genre, action and adventure dominate the manga market. These genres captivate readers with their exciting narratives, and dynamic characters. From classic series like "Dragon Ball" and "Naruto" to modern hits like "Attack on Titan" and "My Hero Academia," the popularity of action and adventure manga continues to rises, audiences of all ages with their storytelling and artwork.

Manga Based On Gender

• Male
• Female

According to the manga industry analysis, male gender dominates the manga market. This trend is due to the male themes widespread in many popular manga series. For instance, according to a survey, approximately 92% of male high school students in Japan favor reading shonen or seinen manga, whereas the proportion was notably lower among female students.

Manga Based on Audience

• Children and Kids (Aged below 10 years)
• Teenagers (Aged between 10 to 16 years)
• Adults (Aged above 16 years)

According to the Manga Market forecast, based on audience, adults (aged above 16 years) dominate the manga market, due to availability of genre like romance, fantasy, comedy and thriller, etc. Factors such as nostalgia, distraction, and a desire for visually engaging narratives also contribute to the popularity of manga among adult readers.

Manga Market Regional Outlook

North America

Manga Market Regional Analysis

In terms of manga market analysis, the Asia-Pacific region dominates the manga market, with Japan leading as the primary producer and consumer of manga. Manga, a style of Japanese comic books and graphic novels, has a massive following across Asia, including countries like South Korea, China, and Taiwan. The popularity of manga extends globally, with translations available in numerous languages. The industry generates billions of dollars in revenue annually, driven by a diverse range of genres catering to various demographics. For instance, in 2023, manga creates more than 693 billion Japanese yen. Additionally, region contains robust number of key players to maintain its dominance in the market. For instance, in November 2023, Animoca Brands Japan collaborate with Quidd to create and release a modified service focused on bringing cherished Japanese intellectual properties to the Western audience. Inessence, the Asia-Pacific region remains at the forefront of manga production, consumption, and cultural impact.

North America is the fastest-growing region in the manga market. This trend is attributed to several factors, including increased accessibility through digital platforms, a growing fan base fueled by social media, and the majority acceptance of Japanese modern culture. Major publishers have also expanded their manga offerings. For instance, Yen Press LLC extended its webstore with the addition of titles including genres from news releases and series in December 2023. Overall, adaptations of popular manga into animated series have further creating a robust market in North America.

Manga Market Players

Some of the top manga companies offered in our report include, Yen Press LLC, Akita Publishing Co., Ltd., VIZ, Inc., Bilibili Comics Pte. Ltd., Shueisha Inc., Bungeishunju Ltd., Shogakukan Inc., Good Smile Company, Inc., Seven Seas Entertainment, Inc., Hitotsubashi Group, Nihon Bungeisha Co., Ltd., Houbunsha Co., Ltd., and Kodansha Ltd