A sheet or a sheet of polymer compounds is the graphic film which is used for protection against weather conditions and for promotional purposes, applied to the surface. Currently, due to the massive use of graphic films by global manufacturers, the automotive industry is a major driver for the growth of graphic film market. Advertising companies often fund graphic films extensively and a film is regarded as a way to advertise and reveal a subject effectively. Increasing adoption and rapid growth of the global graphic film market is responsible due to its parametric factors such as durability and effective.

Market Insights

A major factor flourishing the growth of graphic film market is due to increasing adoption of graphic film in variant applications such as advertising industries, vehicle wraps for automotives, and advertising & promotional posters, which are also expected to grow during forecast period. Furthermore, the other factors such as rising adoption for graphic film in construction and industrial sectors due to its basic properties such as cost-effectiveness, recyclability, high durability, and others are likely to propel the growth of market during forecast period. Also, advancement in graphic film technology specifically in digital films is the factors that are the opportunities supporting growth of the graphic film market over forecast period. However, the factors that may hinder the market growth during forecast period is due to the high raw material prices and stringent policies regarding disposal of plastics.

The polyvinyl chloride segment holds the largest market share of the global graphic film market. Due to its ease of printing, versatility, longevity, recycling and a variety of applications, this segment is witnessing high growth in the market.

Report coverage

The market research study on “Graphic Film Market (By Polymer: Polyvinylchloride (PVC), Polypropylene (PP), Polyethylene (PE), Others; By Film Type: Reflective, Opaque, Transparent, Translucent; By Printing Technology: Rotogravure, Flexography, Offset, Digital; By End-Use: Promotional & advertisement, Automotive, Industrial, Others) - Global Industry Analysis, Market Size, Opportunities and Forecast, 2020 - 2027” offers a detailed insights on the global graphic film market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact are provided in the report. The report also provides competitive landscape to understand the current stance of particular player. The report provides insights on global graphic film market polymer, film type, printing technology, end-use and major geographic regions. The graphic film market analysis is provided for major regional markets including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. For each region, the market size for different segments has been covered under the scope of report. Asia Pacific accounted for the largest market in terms of revenue for graphic film. The rapid urbanization, rising disposable incomes, economy growth and foreign direct investment (FDI) are the factors that are responsible for the market development. In the country level market China accounted for the largest market share for graphic film. The rise can be attributed to technological advances, population growth and high market availability. Other regions, including North America and Europe, are expected to contribute tremendous growth for the market.

Key Players

New vendors are continually challenged by being dominated by the large vendors in the global graphic film market. The leading manufacturers are planning to acquire and expand their regional presence across the global graphic film market. The need for high-quality graphic films has also driven vendors to invest in key research, production and manufacture. The global graphics market will definitely raise its competitiveness by leaps and bounds in the following years. Major players include in this report are Avery Dennison Corporation, 3M Company, E.I. du Pont de Nemours and Company, CCL Industries, Inc., Drytac Corporation, Kay Premium Marking Films Ltd., Amcor Limited, Constantia Flexibles Group, DUNMORE Corporation, Hexis S.A. others are some of the key competitors in the global graphic film market.

The global graphic film market is segmented as below:

Market Segmentation

Graphic Film Market By Polymer

• Polyvinylchloride (PVC)
• Polypropylene (PP)
• Polyethylene (PE)
• Others

Graphic Film Market By Film Type

• Reflective
• Opaque
• Transparent
• Translucent

Graphic Film Market By Printing Technology

• Rotogravure
• Flexography
• Offset
• Digital

Graphic Film Market By End Use

• Promotional & advertisement
• Automotive
• Industrial
• Others

Graphic Film Market By Geography

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of Middle East & Africa