Report coverage

Market Dynamics

Flourishing food & beverage sector across the globe, increasing consumer spending on food products and manufacturer approach towards introduction of new products are factors expected to drive the growth of global frozen smoked salmon market. Consumer’s interest towards healthy & nutritious eating habits is resulting in high spending on products. In 2019, food spending by U.S. consumers, businesses, and government entities totaled US$ 1.77 trillion. Food away-from-home accounted for 54.8 percent of total food expenditures, up from 50.1 percent in 2009. With the availability of advanced internet infrastructure, rising online presence of players in order to enhance the customer base and consumer interest towards buying food online are factors expected to segment the growth of target market. In 2019, Americans spent an average of 9.5 percent of their disposable personal incomes on food divided between food at home (4.9 percent) and food away from home (4.6 percent).

Major players approach towards enhancing the customer base and increasing the revenue share is expected to further boost the growth of frozen smoked salmon market.

In 2020, Mowi ASA, a global food manufacturing company launched Norwegian salmon brand Mowi Pure in the US market. The product launch is expected to help the company to enhance the business and increase the customer base.

In 2019, JCS Fish, a global food product manufacturer launched organic smoked salmon range in the UK market. The new smokehouse is part of a wider programme of investment at JCS Fish. The product launch is expected to help the company to increase the customer base and increase the revenue share.

In 2018, Blue Circle, a food manufacturer launched smoked salmon product for holiday season. The company launched the product in the US market. This product launch is expected to help the company to strengthen the market in US and increase the customer base.

Major player’s inclination towards emerging economies through strategic partnership and agreements is expected to augment the frozen smoked salmon market growth. Factors such as strict regulatory scenario related to food product approval and high cost of product are factors expected to hamper the growth of global frozen smoked salmon market. In addition, high competition on low profit ration is making players difficult to survive in the market this is expected to challenge the growth of target market. However, rising awareness among consumers related to benefits of the salmon and introduction of new products from players are factors expected to create new opportunities for players operating in the frozen smoked salmon market over the forecast period. In addition, increasing partnership and agreements between players is expected to support the revenue transaction of the target market.

Segment Analysis by Region

The market in North America is expected to account for major revenue share in the global frozen smoked salmon market due to high consumer spending on food products. In addition, presence of large number of players operating in the country and new product launches are factors expected to support the revenue growth of frozen smoked salmon market. Players focus on merger & acquisition in order to strengthen its position in the market is expected to boost the regional market growth.

Competitive Landscape      

The global frozen smoked salmon market is highly competitive due to presence of large number of players and innovative product offerings. In addition, business expansion activities through partnerships and agreements are factors expected to further increase the competition. 

Frozen Smoked Salmon Market Segment Analysis, 2019

The global frozen smoked salmon market is segmented into type, species, and distribution channel. The species segment is divided into Atlantic, oink, chum, coho, and others. The distribution channel segment is bifurcated into food services, retail, and others. Among distribution channel the retail segment is expected to account for major revenue share in the global frozen smoked salmon market. The players profiled in the report are Marine Harvest, Multi export Foods, Gottfried Friedrichs, Thai Union Frozen Products, Norway Royal Salmon ASA, Gottfried Friedrichs, Farne Salmon, Trout Ltd, ACME Smoked Fish, UBAGO GROUP MARE, S.L., and Others.

Market Segmentation

Market By Type

Farmed
Wild captured

Market By Species

Atlantic
Oink
Chum
Coho
Others

Market By Distribution Channel

Food Services
Retail
Others

Market By Geography

North America
•    U.S.
•    Canada

Europe
•    U.K.
•    Germany
•    France
•    Spain
•    Rest of Europe

Asia-Pacific
•    China
•    Japan
•    India
•    Australia
•    South Korea
•    Rest of Asia-Pacific

Latin America
•    Brazil 
•    Mexico
•    Rest of Latin America

Middle East & Africa
•    GCC
•    South Africa
•    Rest of Middle East & Africa