• Global eye tracking market revenue is expected to increase by USD 12.2 billion by 2032, with a 31.2% CAGR from 2023 to 2032
• North America region led with more than 45% of eye tracking market share in 2022
• Asia-Pacific eye tracking market growth will record a CAGR of around 32.7% from 2023 to 2032
• By type, the optical tracking segment is the largest segment in the market, accounting for over 51% of the market share in 2022
• By location, the remote segment has recorded more than 60% of the revenue share in 2022
• Increasing demand for augmented reality and virtual reality (AR/VR) applications, drives the eye tracking market value

Eye tracking is a technology that measures eye movement and gaze to understand a person's attention, focus, and visual behavior. It generally employs specialized hardware, such as eye trackers or cameras, along with software algorithms to interpret and analyze the collected data. Eye tracking is used in various fields, including market research, psychology, human-computer interaction, neurology, and usability testing. By monitoring where and how long a person looks at specific points on a screen or in their environment, researchers and practitioners can gain insights into user behavior, preferences, cognitive processes, and attentional patterns.

The market for eye tracking technology has experienced significant growth driven by increasing demand across multiple industries. Market growth can be attributed to several factors, including advancements in eye tracking hardware and software, the rising adoption of eye tracking in consumer electronics and gaming, and the expanding applications of eye tracking in healthcare, automotive, and advertising sectors. Furthermore, growing demand for contactless biometrics further contributes to the market growth. For instance, the Maine Department of Corrections in Washington, D.C., has introduced iris scanning technology, a contactless method that significantly outpaces fingerprint scanning in speed. Additionally, the growing awareness of the benefits of eye tracking in enhancing user experience, improving market research insights, and aiding clinical diagnostics has spurred its adoption across various domains. 

Global Eye Tracking Market Trends

Market Drivers

Eye Tracking Market Report Coverage

Eye tracking technology involves monitoring and recording eye movements and positions. This typically uses specialized hardware, like infrared sensors or cameras, alongside software algorithms to interpret the data. By accurately measuring where a person looks and for how long, eye tracking provides insights into human behavior, cognition, and visual perception. It helps understand attention patterns, user engagement, decision-making processes, and emotional responses based on gaze. Applications of eye tracking are diverse, spanning fields such as market research, psychology, neuroscience, human-computer interaction, and healthcare. In market research, it analyzes consumer behavior, evaluates product packaging and advertisement effectiveness, and optimizes websites and user interface designs to enhance engagement and conversion rates.

The eye tracking industry has experiencing significant growth in recent years, spurred by technological advancements, expanding applications across various industries, and a growing appreciation of its value in understanding human behavior and cognition. The widespread adoption of eye tracking technology in sectors such as market research, healthcare, automotive, gaming, and human-computer interaction has contributed to this robust expansion. Additionally, the incorporation of eye tracking features into consumer electronics like smartphones, tablets, and laptops has further driven industry’s growth. Besides, growing demand for assistive communication technologies, such as gaze interaction systems, further boosts market growth. For instance, Tobii introduced Tobii Dynavox, offering speech-generating devices, communication apps, and eye-gaze and eye-tracker-enabled devices based on Augmentative and Alternative Communication (AAC) for people with disabilities. Moreover, the demand for eye tracking technology is expected to maintain its upward trajectory, fueled by emerging trends such as the increasing use of virtual reality (VR) and augmented reality (AR) applications, a heightened focus on automotive safety and driver monitoring systems, and the growing significance of eye tracking in healthcare for diagnosis, treatment, and rehabilitation purposes.

Eye Tracking Market Segmentation

The global eye tracking market segmentation is based on type, component, application, location, and geography.

• Eye Attached tracking
• Electrooculography
• Optical Tracking

According to the eye tracking industry analysis, In 2022, the optical tracking segment dominated the market. Optical tracking systems, which use cameras and sensors to monitor eye position and movement, offer high accuracy and non-intrusive measurement capabilities. This technology has been widely adopted across various industries, including market research, healthcare, automotive, and gaming, driving the expansion of the optical tracking segment. For instance, in June 2021, Tobii Pro introduced Sticky, an online self-service platform designed for advertising researchers and marketers. This platform integrates emotion recognition and webcam eye tracking with online survey questions, simplifying advanced quantitative research. The integration of optical tracking features into consumer electronics and wearable devices has further fueled industry’s growth, as manufacturers strive to enhance user experience and introduce innovative functionalities. A key driver of growth in the optical tracking segment is the rising demand for virtual reality (VR) and augmented reality (AR) applications. Optical tracking is essential for these immersive experiences, as it accurately captures users' eye movements and translates them into interactions within virtual environments.

Eye Tracking Market By Component

In terms of components, the hardware segment is expected to witness significant growth in the coming years. Eye tracking hardware, encompassing specialized cameras, sensors, and components for precise eye movement analysis, has seen significant growth due to its rising application in market research, healthcare diagnostics, automotive safety, and human-computer interaction. For instance, in August 2020, SR Research introduced the EyeLink 1000 Plus, a high-speed camera system capable of capturing eye movements at up to 2000 frames per second. The demand is further driven by the incorporation of eye tracking in consumer electronics like smartphones, tablets, and laptops. A major growth driver in this segment is the increasing focus on immersive technologies such as virtual reality (VR) and augmented reality (AR), which rely on high-performance eye tracking hardware to accurately capture and interpret user gaze, thereby enhancing the user experience in virtual environments.

Eye Tracking Market By Application

According to the eye tracking market forecast, the healthcare sector is poised for substantial growth in the coming years, with eye tracking technology emerging as a pivotal tool for diagnosing and assessing various neurological and ophthalmological conditions, such as autism spectrum disorders, traumatic brain injuries, Parkinson's disease, and attention-deficit hyperactivity disorder (ADHD). By monitoring and analyzing eye movements, healthcare professionals can gain valuable insights into patients cognitive function, attentional processes, and visual perception, facilitating early detection, accurate diagnosis, and personalized treatment planning. Additionally, eye tracking technology is being incorporated into assistive devices and communication aids, significantly enhancing the quality of life for individuals with severe motor disabilities by enabling effective interaction with their environment and communication. A major factor driving growth in the healthcare segment is the increasing recognition of the transformative potential of eye tracking technology in revolutionizing patient care and clinical practice.

Eye Tracking Market By Location

Based on the location, the remote segment is expected to continue its growth trajectory in the coming years. Remote eye tracking systems facilitate real-time tracking and analysis of eye movements without physical contact, making them ideal for market research, usability testing, and consumer behavior analysis. The increase in remote work and virtual collaboration has heightened the demand for tools that can accurately capture and interpret visual attention and engagement remotely. This demand has driven the adoption of remote eye tracking technology in fields like advertising, e-commerce, and online education, fueling market growth. A key driver of growth in the remote segment is the advancement of sophisticated remote eye tracking systems that provide high accuracy, reliability, and ease of use. These systems utilize cutting-edge technology, including advanced algorithms, machine learning, and cloud computing, to deliver real-time insights into user behavior and preferences from remote locations.

Eye Tracking Market Regional Outlook

North America

Eye Tracking Market Regional Analysis