Eye Tracking Market Size - Global Industry, Share, Analysis, Trends and Forecast 2023 - 2032
The Eye Tracking Market Size accounted for USD 0.8 billion in 2022 and is projected to achieve a market size of USD 12.2 Billion by 2032 growing at a CAGR of 31.2% from 2023 to 2032.
Eye Tracking Market Highlights
- Global eye tracking market revenue is expected to increase by USD 12.2 billion by 2032, with a 31.2% CAGR from 2023 to 2032
- North America region led with more than 45% of eye tracking market share in 2022
- Asia-Pacific eye tracking market growth will record a CAGR of around 32.7% from 2023 to 2032
- By type, the optical tracking segment is the largest segment in the market, accounting for over 51% of the market share in 2022
- By location, the remote segment has recorded more than 60% of the revenue share in 2022
- Increasing demand for augmented reality and virtual reality (AR/VR) applications, drives the eye tracking market value
Eye tracking is a technology that measures eye movement and gaze to understand a person's attention, focus, and visual behavior. It generally employs specialized hardware, such as eye trackers or cameras, along with software algorithms to interpret and analyze the collected data. Eye tracking is used in various fields, including market research, psychology, human-computer interaction, neurology, and usability testing. By monitoring where and how long a person looks at specific points on a screen or in their environment, researchers and practitioners can gain insights into user behavior, preferences, cognitive processes, and attentional patterns.
The market for eye tracking technology has experienced significant growth driven by increasing demand across multiple industries. Market growth can be attributed to several factors, including advancements in eye tracking hardware and software, the rising adoption of eye tracking in consumer electronics and gaming, and the expanding applications of eye tracking in healthcare, automotive, and advertising sectors. Furthermore, growing demand for contactless biometrics further contributes to the market growth. For instance, the Maine Department of Corrections in Washington, D.C., has introduced iris scanning technology, a contactless method that significantly outpaces fingerprint scanning in speed. Additionally, the growing awareness of the benefits of eye tracking in enhancing user experience, improving market research insights, and aiding clinical diagnostics has spurred its adoption across various domains.
Global Eye Tracking Market Trends
Market Drivers
- Increasing demand for augmented reality and virtual reality (AR/VR) applications
- Growing adoption of eye tracking in automotive safety systems
- Rising interest in neuromarketing and consumer behavior analysis
- Expanding applications in healthcare for diagnosis and treatment
- Integration of eye tracking technology in gaming and entertainment
Market Restraints
- High cost associated with eye tracking hardware and software
- Concerns regarding data privacy and ethical implications
Market Opportunities
- Potential for eye tracking in personalized advertising and content delivery
- Advancements in wearable eye tracking devices for real-world monitoring
Eye Tracking Market Report Coverage
| Market | Eye Tracking Market |
| Eye Tracking Market Size 2022 | USD 0.8 Billion |
| Eye Tracking Market Forecast 2032 |
USD 12.2 Billion |
| Eye Tracking Market CAGR During 2023 - 2032 | 31.2% |
| Eye Tracking Market Analysis Period | 2020 - 2032 |
| Eye Tracking Market Base Year |
2022 |
| Eye Tracking Market Forecast Data | 2023 - 2032 |
| Segments Covered | By Type, By Component, By Application, By Location, And By Geography |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa |
| Key Companies Profiled | Eyegaze Inc., Ergoneers GmbH, EyeTech Digital Systems Inc., Gazepoint Research Inc., EyeTracking Inc., iMotions A/S, Smart Eye AB, Mirametrix Inc., Tobii AB, Seeing Machines, and SR Research Ltd. |
| Report Coverage |
Market Trends, Drivers, Restraints, Competitive Analysis, Player Profiling, Covid-19 Analysis, Regulation Analysis |
Eye tracking technology involves monitoring and recording eye movements and positions. This typically uses specialized hardware, like infrared sensors or cameras, alongside software algorithms to interpret the data. By accurately measuring where a person looks and for how long, eye tracking provides insights into human behavior, cognition, and visual perception. It helps understand attention patterns, user engagement, decision-making processes, and emotional responses based on gaze. Applications of eye tracking are diverse, spanning fields such as market research, psychology, neuroscience, human-computer interaction, and healthcare. In market research, it analyzes consumer behavior, evaluates product packaging and advertisement effectiveness, and optimizes websites and user interface designs to enhance engagement and conversion rates.
The eye tracking industry has experiencing significant growth in recent years, spurred by technological advancements, expanding applications across various industries, and a growing appreciation of its value in understanding human behavior and cognition. The widespread adoption of eye tracking technology in sectors such as market research, healthcare, automotive, gaming, and human-computer interaction has contributed to this robust expansion. Additionally, the incorporation of eye tracking features into consumer electronics like smartphones, tablets, and laptops has further driven industry’s growth. Besides, growing demand for assistive communication technologies, such as gaze interaction systems, further boosts market growth. For instance, Tobii introduced Tobii Dynavox, offering speech-generating devices, communication apps, and eye-gaze and eye-tracker-enabled devices based on Augmentative and Alternative Communication (AAC) for people with disabilities. Moreover, the demand for eye tracking technology is expected to maintain its upward trajectory, fueled by emerging trends such as the increasing use of virtual reality (VR) and augmented reality (AR) applications, a heightened focus on automotive safety and driver monitoring systems, and the growing significance of eye tracking in healthcare for diagnosis, treatment, and rehabilitation purposes.
Eye Tracking Market Segmentation
The global eye tracking market segmentation is based on type, component, application, location, and geography.
Eye Tracking Market By Type
- Eye Attached tracking
- Electrooculography
- Optical Tracking
According to the eye tracking industry analysis, In 2022, the optical tracking segment dominated the market. Optical tracking systems, which use cameras and sensors to monitor eye position and movement, offer high accuracy and non-intrusive measurement capabilities. This technology has been widely adopted across various industries, including market research, healthcare, automotive, and gaming, driving the expansion of the optical tracking segment. For instance, in June 2021, Tobii Pro introduced Sticky, an online self-service platform designed for advertising researchers and marketers. This platform integrates emotion recognition and webcam eye tracking with online survey questions, simplifying advanced quantitative research. The integration of optical tracking features into consumer electronics and wearable devices has further fueled industry’s growth, as manufacturers strive to enhance user experience and introduce innovative functionalities. A key driver of growth in the optical tracking segment is the rising demand for virtual reality (VR) and augmented reality (AR) applications. Optical tracking is essential for these immersive experiences, as it accurately captures users' eye movements and translates them into interactions within virtual environments.
Eye Tracking Market By Component
- Software
- Hardware
In terms of components, the hardware segment is expected to witness significant growth in the coming years. Eye tracking hardware, encompassing specialized cameras, sensors, and components for precise eye movement analysis, has seen significant growth due to its rising application in market research, healthcare diagnostics, automotive safety, and human-computer interaction. For instance, in August 2020, SR Research introduced the EyeLink 1000 Plus, a high-speed camera system capable of capturing eye movements at up to 2000 frames per second. The demand is further driven by the incorporation of eye tracking in consumer electronics like smartphones, tablets, and laptops. A major growth driver in this segment is the increasing focus on immersive technologies such as virtual reality (VR) and augmented reality (AR), which rely on high-performance eye tracking hardware to accurately capture and interpret user gaze, thereby enhancing the user experience in virtual environments.
Eye Tracking Market By Application
- Retail
- Automotive
- Research
- Consumer Electronics
- Healthcare
- Others
According to the eye tracking market forecast, the healthcare sector is poised for substantial growth in the coming years, with eye tracking technology emerging as a pivotal tool for diagnosing and assessing various neurological and ophthalmological conditions, such as autism spectrum disorders, traumatic brain injuries, Parkinson's disease, and attention-deficit hyperactivity disorder (ADHD). By monitoring and analyzing eye movements, healthcare professionals can gain valuable insights into patients cognitive function, attentional processes, and visual perception, facilitating early detection, accurate diagnosis, and personalized treatment planning. Additionally, eye tracking technology is being incorporated into assistive devices and communication aids, significantly enhancing the quality of life for individuals with severe motor disabilities by enabling effective interaction with their environment and communication. A major factor driving growth in the healthcare segment is the increasing recognition of the transformative potential of eye tracking technology in revolutionizing patient care and clinical practice.
Eye Tracking Market By Location
- Mobile
- Remote
Based on the location, the remote segment is expected to continue its growth trajectory in the coming years. Remote eye tracking systems facilitate real-time tracking and analysis of eye movements without physical contact, making them ideal for market research, usability testing, and consumer behavior analysis. The increase in remote work and virtual collaboration has heightened the demand for tools that can accurately capture and interpret visual attention and engagement remotely. This demand has driven the adoption of remote eye tracking technology in fields like advertising, e-commerce, and online education, fueling market growth. A key driver of growth in the remote segment is the advancement of sophisticated remote eye tracking systems that provide high accuracy, reliability, and ease of use. These systems utilize cutting-edge technology, including advanced algorithms, machine learning, and cloud computing, to deliver real-time insights into user behavior and preferences from remote locations.
Eye Tracking Market Regional Outlook
North America
- U.S.
- Canada
Europe
- U.K.
- Germany
- France
- Spain
- Rest of Europe
Asia-Pacific
- India
- Japan
- China
- Australia
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Rest of Latin America
The Middle East & Africa
- South Africa
- GCC Countries
- Rest of the Middle East & Africa (ME&A)
Eye Tracking Market Regional Analysis
North America dominates the eye tracking market for several reasons, primarily due to its robust technological infrastructure, strong research and development capabilities, and widespread adoption of eye tracking technology across various industries. The region is home to several leading eye tracking technology companies and research institutions that drive innovation and advancements in the field. For instance, in April 2021, Tobii partnered with NVIDIA a US multinational corporation to improve VR image quality through VRSS2. Following this collaboration, Tobii released the HP Reverb G2 Omnicept Edition, a VR headset equipped with both Tobii Eye Tracking and NVIDIA VRSS 2 technology. Besides, Gazepoint Research launched Gazepoint Biometrics in April 2021, offering a hardware kit that captures heart rate, galvanic skin response, electrodermal activity, and user feedback for marketing purposes. This integration seamlessly combines eye tracking and physiological data with existing Gazepoint systems and Analysis software. Furthermore, the North American market benefits from the extensive application of eye tracking technology in diverse sectors such as healthcare, automotive, gaming, advertising, and market research. For instance, in healthcare, North American institutions lead the way in utilizing eye tracking for diagnosing and treating neurological disorders, enhancing patient care, and improving rehabilitation outcomes. Similarly, in automotive safety, North American manufacturers integrate eye tracking technology into advanced driver assistance systems (ADAS) to monitor driver attention and prevent accidents. Additionally, the region's thriving gaming and entertainment industry drives the adoption of eye tracking for immersive gaming experiences and virtual reality applications.
The Asia-Pacific region is the fastest-growing market for eye tracking technology, driven by increasing investments in consumer electronics, automotive, and healthcare sectors. The region's rapid technological advancements and growing adoption of augmented and virtual reality applications further fuel this growth. Additionally, the rising interest in gaming and market research within the region contributes significantly to the expanding eye tracking market.
Eye Tracking Market Player
Some of the top eye tracking market companies offered in the professional report includes Eyegaze Inc., Ergoneers GmbH, EyeTech Digital Systems Inc., Gazepoint Research Inc., EyeTracking Inc., iMotions A/S, Smart Eye AB, Mirametrix Inc., Tobii AB, Seeing Machines, and SR Research Ltd.
Frequently Asked Questions
How big is the eye tracking market size?
The eye tracking market size was USD 0.8 Billion in 2022.
What is the CAGR of the global eye tracking market from 2023 to 2032?
The CAGR of eye tracking is 31.2% during the analysis period of 2023 to 2032.
Which are the key players in the eye tracking market?
The key players operating in the global market are including Eyegaze Inc., Ergoneers GmbH, EyeTech Digital Systems Inc., Gazepoint Research Inc., EyeTracking Inc., iMotions A/S, Smart Eye AB, Mirametrix Inc., Tobii AB., Seeing Machines, and SR Research Ltd.
Which region dominated the global eye tracking market share?
North America held the dominating position in eye tracking industry during the analysis period of 2023 to 2032.
Which region registered fastest CAGR from 2023 to 2032?
Asia-Pacific region exhibited fastest growing CAGR for market of eye tracking during the analysis period of 2023 to 2032.
What are the current trends and dynamics in the global eye tracking industry?
The current trends and dynamics in the eye tracking industry include increasing demand for AR/VR applications, growing adoption of eye tracking in automotive safety systems, and rising interest in neuromarketing and consumer behavior analysis.
Which component held the maximum share in 2022?
The hardware component held the maximum share of the eye tracking industry.
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