Market Dynamics

Inclination towards automation in the retail sector and demand for electronic shelf label solution in order to provide better transparency, accuracy and flexibility to players and gain a competitive edge are major factors expected to drive the growth of the global market. Manufacturers are providing various reliable communication solution with the help of ESL, the players are effectively communicating with the consumers, it also help them to optimize price, provide promotional opportunities, and enable to manage the in-store traffic. 

Major players focus on collaborative work in order to provide better solution is another factor expected to further support the growth of target market. Players are inclining towards emerging economies in order to increase the customer base and enhance the profit ratio.  

• In 2019, Wirecard partnered with SES-imagotag in order to develop an electronic shelf labeled mobile payment solution for in-store shoppers. By scanning an ESL with their smartphones, shoppers will have access to customer reviews, rich content and other marketing and loyalty programs.
• In 2019, Panasonic partnered with E Ink a technology company in order to launch ESL and provide innovative display technology solutions for the retail industry in India. The company launched an all-new Electronic Shelf Labelling (ESL) solution in order to support retailers to improve operational efficiency and customer experience over traditional paper-based price labels. This will help the company to strengthen its position in India.

With the advent of IoT in the retail sector and introduction of various analytical solutions in order to increase customer loyalty, boost sales, and offer personalized experience is another factor expected to impact the growth of the global market.

However, factors such as high cost of operation for unorganized retailers and lack of skilled labor are expected to hamper the growth of the global market. In addition, high preference of e-commerce is lowering the consumer interest for retail shopping this is another factor expected to challenge the growth of the target market

Inclination of major players towards emerging economies and approach towards increasing the customer base is expected to create new opportunities for player over the forecast period.

Electronic Shelf Label Market Segment Analysis, 2019

The global market is segmented in to product, technology, and application. The product segment is further bifurcated into LCD ESL, Segmented e-paper ESL, and Full graphic e-paper ESL. Among application the commercial sector is expected witness faster growth over the forecast period.

Segment Analysis by Region

The market in North America is expected to account for major revenue share owing to rising automation approach among the retailers. In addition, availability of advanced infrastructure in order to support the adoption of advanced solutions is expected to further support the growth of target market in this region.

Asia Pacific is expected to witness faster growth in the near future owing to stringent government regulation related to product pricing. In addition, rising approach towards automation in retail sector and high spending by the government for development of infrastructure is expected to further support the growth of regional market.

Competitive Landscape

The market is highly competitive due to presence of large number of players. In addition, new product launches and high investment for R&D activities is expected to further increase the competition in the market.

Report coverage

The market research study on “Electronic Shelf Label Market (Product Type: LCD ESL, Segmented e-paper ESL, and Full graphic e-paper ESL; Technology: RF, IR, NFC, and Others; Application: Industrial and Commercial) – Global Industry Analysis, Market Size, Opportunities and Forecast, 2020 - 2027”, offers a detailed insights on the global electronic shelf label market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact are provided in the report. The report provides insights on global electronic shelf label market segment by product, technology, application and major geographic regions. The report covers basic development policies and layouts of technology development processes. Secondly, the report covers global electronic shelf label market size and segment markets by product, technology, application and geography along with the information on companies operating in the market. The electronic shelf label market analysis is provided for major regional market including North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. For each region, the market size for different segments has been covered under the scope of report. The players profiled in the report Advantech Inc., Altierre Corporation, Displaydata Limited, E Ink Holdings Inc., Teraoka Seiko Co., Ltd., Hanshow Technology Co., Ltd, LG Innotek, Diebold Nixdorf Incorporated, M2COMM, Opticon Sensors Europe B.V., New Zealand Electronic Shelf Labelling Ltd., and Herbert Retail Limited.

Market Segmentation

Market By Product Type

• LCD ESL
• Segmented e-paper ESL
• Full graphic e-paper ESL

Market By Technology

• RF
• IR
• NFC
• Others

Market By Application

Industrial

Commercial

• Hypermarket
• Supermarket
• Non-food retail
• Others

Market By Region

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of Middle East & Africa