The global Digital Therapeutics Market size accounted for USD 5.2 Billion in 2022 and is expected to reach USD 66.1 Billion by 2032 with a considerable CAGR of 29.3% during the forecast period of 2023 to 2032.

Digital Therapeutics Market Highlights

• Global digital therapeutics market revenue is poised to garner USD 66.1 billion by 2032 with a CAGR of 29.3% from 2023 to 2032
• North America digital therapeutics market value occupied around 2.2 billion in 2022
• Asia-Pacific digital therapeutics market growth will record a CAGR of more than 30% from 2023 to 2032
• Among product type, the software & services sub-segment occupied over US$ 4.2 billion revenue in 2022
• Based on sales channel, the B2C sub-segment gathered around 60% share in 2022
• Personalized treatment approaches driven by AI and data analytics is a popular digital therapeutics market trend that drives the industry demand

Digital therapeutics offer evidence-based therapeutic solutions to assist patients through an enhanced software program, ensuring the appropriate treatment of medical disorders. This approach involves analyzing patient data received from linked devices and sending notifications about changes in the patient's behavior. It is specifically designed for patients who are at risk of conditions such as diabetes, obesity, and type II diabetes, among others. The linked devices utilize external sensors to monitor the effects of medication taken by the patient. Diabetes and obesity are the major application areas for digital therapeutics. Devices such as insulin pumps, wearable gadgets, and blood glucose meters are connected to the system or application in order to send and receive critical patient data.

Digital Therapeutics Market Dynamics

Market Growth Drivers

• Rising awareness towards individual well being and health
• Increase in smart phones and internet usage amid public
• Growing demand for non-pharmacological treatment options
• Advances in technology and connectivity enhance the feasibility and effectiveness of digital therapeutic solutions
• Rising prevalence of chronic diseases like diabetes and cardiovascular conditions
• Cost-effectiveness and scalability of digital therapeutics appeal to healthcare providers and payers

Market Restraints

• Patient’s data privacy concerns related with digital therapeutic devices
• The elevated price of software development and public’s preference towards the traditional healthcare suppliers instead of digital consultancy
• Regulatory challenges and uncertainties regarding approval processes 
• Limited reimbursement policies for digital therapeutics
• Connectivity issues and the digital divide pose barriers to accessing digital therapeutics

Market Opportunities

• Government proposals for precautionary healthcare measures
• Technological development in mobile healthcare, and enhancement in business enterprise asset funds
• The growing acceptance of smart phones and tablets, united with healthcare apps
• Integration of virtual reality (VR) and augmented reality (AR) technologies

Digital Therapeutics Market Report Coverage

Digital Therapeutics Market Insights

The digital landscape has been growing rapidly, driven by the rising health consciousness among people. This increasing awareness is poised to propel the market forward. Moreover, the market is being fueled by the rising incidences of chronic diseases and ongoing technological advancements. Changing customer preferences towards digital health, coupled with the demand for available, customized, and user-friendly medical solutions, are expected to further boost the market.

Digital therapeutics apps, including those for asthma, lifestyle management, mental health, and nutrition for diabetes, are particularly attractive to customers. The widespread use of the internet and the growing demand for smartphones are other major drivers for the digital therapeutics market.

The Food and Drug Administration (FDA) is playing a pivotal role in facilitating the rapid development of the digital therapeutics market. This motivation has led key players in the DTx field to accelerate the launch of their software platforms. The increase in venture capital investment and spending in the DTx market, along with the acceptance of regulatory guidelines, has generated substantial interest from customers in digital health and platforms. Consequently, key players are actively increasing their investments in this market.

Mental health is another significant factor expected to drive the growth of the digital therapeutics market. The COVID-19 pandemic exacerbated mental health challenges and underscored the need for innovative treatment options. This scenario presents excellent opportunities for digital therapeutics companies. For instance, in November 2020, the U.S. Food and Drug Administration (FDA) granted marketing authorization to Nightware, a digital therapeutics company, for the temporary reduction of sleep disturbances in patients with Post-Traumatic Stress Disorder.

Digital Therapeutics Market Segmentation

The global market for digital therapeutics is segmented based on product type, application, sales channel, end-user, and region.

Digital Therapeutics Product Type

• Software & Services
• Devices

As per the digital therapeutics industry analysis, the software and services category has historically dominated the market. To offer evidence-based treatment interventions, remote monitoring, and patient involvement, digital therapies predominantly rely on software applications and services. These software systems are intended to enhance patient outcomes for a variety of medical illnesses by providing personalized treatment plans, behavioral interventions, and data analytics.

While wearable sensors and connected medical devices are important for collecting patient data and improving the efficacy of digital therapeutics, the software and services component has frequently been the market's primary driver due to its central role in delivering therapeutic interventions.

Digital Therapeutics Applications

• Preventive
  • Prediabetes
  • Obesity
  • Others
• Treatment
  • Diabetes
  • Respiratory Care
  • Mental Health
  • Cardiovascular
  • Others

As per our digital therapeutics market analysis, treatment application accounted for utmost shares in 2022. Digital therapies treatment applications encompass the use of technology to supplement or replace traditional medical treatments for a variety of health issues. These applications are intended to enhance illness management and outcomes by offering evidence-based treatments and support. Chronic disease management, personalized treatments, behavioral therapy, rehabilitation, and pharmaceutical management are all important parts of therapeutic applications.

Among treatments, the diabetes segment has dominated the global market for digital therapeutics, holding the leading revenue share of over 28% in 2022. This segment is projected to witness the highest growth throughout the forecast period. This growth is driven by the increasing prevalence of diabetes worldwide. In 2019, according to the International Diabetes Federation (IDF), 463 million people suffered from diabetes, and by 2045, this number is estimated to reach around 700 million. This projection is expected to drive the demand for digital therapeutics solutions. For instance, patients suffering from diabetes require effective management, education, and monitoring to handle symptoms such as polyuria, polydipsia, polyphagia, as well as medical reminders.

On the other hand, preventive applications are expected to grow with rapid rate throughout the forecast period. Preventive applications of digital therapies aim to promote and maintain good health in order to avoid the development of chronic illnesses and other health issues. These applications seek to educate and empower people to adopt healthy behaviours and make educated decisions in order to lower their risk of disease. Key aspects include lifestyle interventions, behavioral change, risk assessment, wellness program, etc.

Digital Therapeutics Sales Channels

• B2C
  • Patients
  • Caregivers
• B2B
  • Providers
  • Payers
  • Employers
  • Pharmaceutical Companies
  • Others

As per the digital therapeutics market forecast, the B2C sales channel is likely to gain significant traction from 2023 to 2032. The B2C sales channel involves directly reaching out to consumers and patients, often through app stores, online platforms, and marketing campaigns. This channel focuses on making digital therapeutics products accessible to individuals seeking self-management of their health conditions. Within the B2C landscape, the patient segment has dominated the digital therapeutics market, capturing significant revenue share in 2022. This segment is projected to achieve the highest compound annual growth rate (CAGR) throughout the forecast period. Patients constitute the primary end-users of therapeutic healthcare applications and programs. With the increasing number of patients grappling with chronic conditions, the demand for digital therapeutics is on the rise.

However, the B2B sales channel involves selling digital therapeutics solutions directly to healthcare providers, hospitals, clinics, pharmaceutical companies, and other businesses within the healthcare industry. B2B interactions often involve negotiations, partnerships, and collaborations to integrate digital therapeutics into existing healthcare systems.

Digital Therapeutics Market Regional Segmentation

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

The Middle East & Africa

• South Africa
• GCC Countries
• Rest of the Middle East & Africa (ME&A)