The Global Digestive Health Products Market Size accounted for USD 38,416 Million in 2021 and is estimated to achieve a market size of USD 72,953 Million by 2030 growing at a CAGR of 7.6% from 2022 to 2030. One of the primary reasons driving the digestive health products market value is the rising demand for nutritious and fortifying food additives. Furthermore, growing awareness of gut health, combined with the availability of medical data over the Internet, is adding considerably to the digestive health products market growth.

Digestive Health Products Market Report Key Highlights

• Global digestive health products market revenue is estimated to expand by USD 72,953 million by 2030, with a 7.6% CAGR from 2022 to 2030.
• North America region accounted for over 34% of the digestive health products market shares in 2021
• Asia-Pacific digestive health products market growth will observe highest CAGR from 2022 to 2030
• Based on ingredient, probiotics segment accounted for over 86% of the overall market share in 2021
• Among application, dairy products segment engaged more than 73% of the total market share
• Increasing public awareness of the benefits of probiotics, drives the digestive health products market size

Digestive health products are a range of products designed to enhance the functioning of the digestive tract. Different elements of the digestive tract need significant maintenance due to their sensitivity and their importance in overall health. Digestive health products are primarily designed to keep healthy acid levels in the stomach within their optimum levels and to boost healthy intestinal bacteria which play a critical role in the absorption and digestion of all food nutrients.

Global Digestive Health Products Market Trends

Market Drivers

• Increasing demand for nutritious and fortifying food ingredients
• Growing prevalence of diseases and gastrointestinal tract ailments
• Increasing public awareness of the benefits of probiotics
• Rising awareness among the public of gut health

Market Restraints

• Strict regulatory restrictions
• Expensive R&D for developing new probiotic strains

Market Opportunities

• Increasing geriatric population
• Rise in consciousness among the customers

Digestive Health Products Market Report Coverage

Increased demand for nutritional and food supplements is the key driver of the market. Increasing awareness of the positive effects of probiotics will also increase the demand for digestive health products, thus supporting market growth. Benefits such as intestinal flora being known to be controlled by yogurt and other probiotics, cardiovascular diseases (CVD) are said to be cured in products rich in omega-3 and other fatty acids, and carotenoids like beta-carotene claim to have anti-carcinogenic properties to help prevent diseases associated with oxidative damage like cancer. This will additionally support market growth.

In addition, a significant increase in food expenditure is fueling market growth in emerging economies. Lack of awareness regarding the benefits of digestive health products and probiotics products in the developing regions will limit the growth of the global digestive products market. Digestive health products help combat bad bacteria and enhance immunity through the improvement of intestinal health. Probiotic yogurts are among the few commonly used digestive health products. Increased awareness of its health benefits drives market growth, as consumers are willing to pay extra for better health. In emerging regions such as China, Russia, Brazil, and India, healthcare expenditures are growing significantly due to the large number patient pool. The rising population, disposable income, and increased awareness of the efficacy of probiotics for the immune system are anticipated to fuel market growth in the near future.

Digestive Health Products Market Segmentation

The worldwide digestive health products market segmentation is based on the ingredient, application, and geography.

Digestive Health Products Market By Ingredient

• Probiotics
• Prebiotics
• Food Enzymes

According to the digestive health products industry analysis, the probiotic ingredient segment dominated the market in 2021. Due to the rising demand from consumers, the probiotic ingredient emerged as the largest raw material segment. The segment will be further driven by advances in production technology and higher R&D expenditure from major companies. Furthermore, awareness of the health benefits offered by these products, such as an improved immune system, will fuel the growth of the market in future years.

Due to the increased demand for digestive enzyme supplements that replace degraded enzymes within the body, the segment is projected to grow rapidly over the forecast period. Multiple functionalities of dietary enzymes coupled with growing demand for crop-based enzymes will increase the market during the forecast years. In dairy sectors, for products such as yogurt, ice-creams, etc. food enzymes are mainly used. However, the growth of the segment is limited as the safety regulations are not consistent.

Digestive Health Products Market By Application

• Dairy Products
• Non-Alcoholic Beverages
• Bakery & Cereals
• Supplements
• Others

According to the digestive health products market forecast, the dairy products segment leads the market and is willing to keep dominant in the coming years. Rising demand for foods such as yogurt, and milk, among others has led the dairy products market. In addition, the demand has been stimulated by unhealthy food habits, sedentary lifestyles, and increased consumer awareness of nutritional dairy products. Supplements were the second largest segment in 2021 and are expected to grow rapidly during the prediction period. The increasing importance of active lifestyles and positive prospects for nutrition and health have a crucial role in promoting the use of supplements.

Non-Alcoholic beverages hold a significant share in the global market and are anticipated to rise at a considerable rate during the forecast phase owing to factors such as; drinks without alcohol increasing in popularity because they offer no harmful effects alcohol. They serve their alcoholic counterparts as a healthy replacement. The positive effects of non-alcoholic beer during breastfeeding are well known. It also helps to alleviate anxiety and leads to better sleep. It has good stress relief and has shown signs of cancer control, which is also beneficial for cardiac health.

Digestive Health Products Market Regional Outlook