The cosmetic and personal care packaging is the packaging of the beauty and health products to store and protect them from damage or contamination during storage and transportation. Various equipment used for the packaging of cosmetic and personal care products such as equipment for filling, labeling, cleaning, wrapping, and palletizing. Overall the cosmetic packaging market is a growing sector that has various stakeholders such as processors, raw material suppliers, packaging manufacturers. As the market for cosmetic products is growing, companies in the cosmetic packaging industry are struggling to expand their product portfolio. Suitable and efficient packaging is necessary for all types of cosmetics and personal care products.

Market Dynamics

The development of innovative packaging technologies in every industry including cosmetics and personal care is anticipated to boost the market growth. The focus of manufacturers on creating sustainable packaging by using biodegradable materials is anticipated to benefit the demand for cosmetics and personal care packaging equipment over the forecast period. Partnerships, mergers, and acquisition in the market to expand product portfolio and geographical presence are expected to propel the market growth. For instance, in October 2019, Berlin Packaging acquired Novio Packaging. The acquisition helps Berlin Packaging's European plastic offering and enhances its expertise in personal care, food, pharmaceutical, and sports nutrition areas, and expands its presence in northern Europe. In September 2019, GenNx360 Capital Partners signed a partnership agreement with Schneider Packaging Equipment Company, Inc., a designer and manufacturer of end-of-line packaging equipment, principally palletizing and automated case packing machinery. The company serves its packaging equipment to personal care, dairy, food and beverage, pharmaceutical, paper, and plastic industries. 

The e-commerce market has expanded in recent years especially in developed regions. The need of packaging for e-commerce differs from traditional retail outlets as it requires more protection. The increasing need for suitable solutions to provide packaging is anticipated to propel the market growth during the forecast period.

Based on the product, the global cosmetic and personal care packaging market has been segmented into the filling, labeling, cleaning, form-fill-seal, cartoning, wrapping, and palletizing. In 2018, the filling machine accounted for the largest share of the market. This can be attributed to its low maintenance costs, high-performance, and user-friendly properties. Aseptic filling machines are expected to gain traction in the market as they offer performance benefits and uniformity in product quality which is expected to boost the segment growth during the forecast period.

Based on the application of packaging, the market is divided into skincare, decorative cosmetics, haircare, perfumes, and bath & shower. The skincare segment accounted for the largest share of the market in 2018. This can be attributed to increased demand for anti-aging cream and serums in the younger generation to avoid acne, early signs of aging, and dullness in the skin. Consumer shift towards natural skin care products and sustainable packaging material are expected to maintain the skincare packaging segment dominance during the forecast period. However, packaging for hair care products is anticipated to observe the fastest growth during the forecast period due to rising demand for hair care products and the presence of sophisticated products by multinational companies in the market. Increasing pollution, unhealthy lifestyle and eating habits, and growing stress are the key factors responsible for the thinning and greying of hair in the young generation. Hence, the demand for hair care products is anticipated to increase in the coming years at a significant rate.

North America dominated the global cosmetic and personal care packaging equipment market in 2018. This can be attributed to high awareness about cosmetics and personal care products, local presence of many multinational beauty companies such as L’Oreal, MAC Cosmetics, Revlon, and Avon. The U.S. has taken initiatives in the formation of the Advanced Manufacturing Partnership (AMP) to make the federal government, industry, and universities invest in emerging technologies. This initiative has helped toachieve a competitive edge in the global economy, by investing in packaging equipment, which is used in the final line of production. However, beauty giants are observing a decrease in sales due to changing taste of consumer and agile competitors. The Asia Pacific region is anticipated to observe the significant growth during the forecast period due to the population growth, flourishing economies, increasing automation of manufacturing, rise in average wealth of people, and a rising interest in health and wellness. The rising demand for digitalized and greater efficiency products are expected to propel the advanced packaging equipment market. New technological developments and demand for advanced materials such as printed RFID chips are emerging as an enabler for more transparency and efficiency.

The market research study on “Cosmetic and Personal Care Packaging Equipment Market – Global Industry Analysis, Market Size, Opportunities and Forecast, 2019 – 2026”, offers a detailed insight on the global cosmetic and personal care packaging equipment market entailing insights on its different market segments. Market dynamics with drivers, restraints, and opportunities with their impact are provided in the report. The report provides insights into the global cosmetic and personal care packaging equipment market, its product, application, and major geographic regions. The report covers basic development policies and layouts of technology development processes. Secondly, the report covers global cosmetic and personal care packaging equipment market size and segment markets by product, application, and geography along with the information on companies operating in the market. The cosmetic and personal care packaging equipment market analysis is provided for major regional markets including North America, Europe, Asia Pacific, Latin America and Middle East and Africa. For each region, the market sizes for different segments have been covered under the scope of the report.

Key players operating in the cosmetic and personal care packaging equipment market are AMET Packaging, Inc. (acquired APACKS), Bosch Packaging Technology, Inc., IMA IndustriaMacchineAutomaticheSpA, Marchesini Group S.p.A., Prosy's Innovative Packaging Equipment, and Wimco Ltd. Multinational companies’ products comply with the regulations is expected to drive market growth during the forecast period. Partnerships and collaborations with cosmetic and personal care companies are the key strategies being adopted by market players to expand their geographical presence and market share.

Market Segmentation

Market By Product

• Filling
• Labeling
• Cleaning
• Form-fill-seal
• Cartooning
• Wrapping 
• Palletizing

By Application

• Skin Care
• Decorative Cosmetics
• Hair Care
• Perfumes
• Bath & Shower

By Geography

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of Middle East & Africa