Market Dynamics

In recent years, there has been an increased rise in the popularity of complete nutrition products due to the rise in awareness about healthy lifestyles and healthy foods, clean labels, natural and organic food substitutes. Moreover, the rise in the demand for nutrition supplements also fuels the growth of the complete nutrition products market.

The sedentary lifestyle and the unhealthy food habits among the population have increased the cases of chronic conditions among the young generation. Increasing awareness about a healthy lifestyle and physical fitness has increased the demand for nutritional products. The key players operating in the complete nutrition products market are making efforts to expand their product portfolio thus opening new potential opportunities to the market growth during the forecast period. The inclination of the customers towards high-quality and convenient food products challenges the market players to explore more towards finding innovations in the food product range thus showing rapid growth of the market during the forecast period.

The flourishing e-commerce sector is one of the key factors propelling market growth. The rising internet penetration has increased the visibility of nutrition products among consumers. This has increased the market opportunities on the global platform. Other supporting factors that influence the growth of the complete nutrition products market are the increased use of smartphones and the growing online shopping among consumers.

Report coverage

Segment Analysis by Region

The geographical segmentation of the global complete nutrition products market includes North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America held the dominant position in the complete nutrition products market. Moreover, the Asia Pacific region promises to witness a good growth rate during the forecast period. The regional growth in the North American region is witnessed owing to the increasing health problems such as obesity and diabetes among the younger population and the growing awareness among the people about healthy lifestyles. The complete nutrition products market is growing in the Asia Pacific region owing to the strong demand for the products from emerging countries, increasing disposable income, and the growing presence of the market players. 

Competitive Landscape

The global complete nutrition products market is highly competitive due to the presence of an increasing number of industry players and the innovations in the food product offerings. In addition, the advancements and expansion in the nutritional ingredients through research and development activities are the other factors increasing the competition in the market.

Complete Nutrition Products Market Segment Analysis 2020

The global complete nutrition products market is segmented based on the product and the distribution channel. On the basis of product, the global market is categorized into powder, RTD shakes, and bars. Based on the distribution channel, the market is divided into supermarkets & hypermarkets, convenience stores, and online.

In terms of product, the powder segment held a majority of the market shares in 2020.  It is anticipated that this segment will continue to retain its dominance during the forecast period. The major factors contributing to this growth are increased awareness regarding a healthier lifestyle and the growing inclination of the consumers towards nutrition and supplement food products. In addition, powdered complete nutrition products are more economical than the other product forms thus having an increased demand. It is anticipated that RTD shakes will register a rapid growth rate of over 6.5% from 2021 to 2028. Increasing popularity and inclination towards convenient foods aid the growth of the segment.

Based on the distribution channel, supermarkets and hypermarkets dominated the segment. Increasing penetration of the retail stores selling nutritional food products triggers the growth of the complete nutrition products market during the forecast period. The online distribution channel anticipates witnessing the fastest CAGR of over 6.5% during the forecast period.  

The key industry players in the global complete nutrition products market include Soylent,  SlimFast, RSP Nutrition, MuscleBlaze, YFood Labs GmbH, Huel Inc., IdealShape, LadyBoss, Numix, Jimmy Joy, among others. 

Market Segmentation

Market By Product

• Powder 
• RTD Shakes
• Bars 

Market By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Online

Market By Geography

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • France
  • Spain
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil 
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa