The global complete nutrition products market is anticipated to grow at a CAGR of around 6% during the forecast period 2021-2028. The market was valued over US$ 3.5 Billion in 2020.
Market Dynamics
In recent years, there has been an increased rise in the popularity of complete nutrition products due to the rise in awareness about healthy lifestyles and healthy foods, clean labels, natural and organic food substitutes. Moreover, the rise in the demand for nutrition supplements also fuels the growth of the complete nutrition products market.
The sedentary lifestyle and the unhealthy food habits among the population have increased the cases of chronic conditions among the young generation. Increasing awareness about a healthy lifestyle and physical fitness has increased the demand for nutritional products. The key players operating in the complete nutrition products market are making efforts to expand their product portfolio thus opening new potential opportunities to the market growth during the forecast period. The inclination of the customers towards high-quality and convenient food products challenges the market players to explore more towards finding innovations in the food product range thus showing rapid growth of the market during the forecast period.
The flourishing e-commerce sector is one of the key factors propelling market growth. The rising internet penetration has increased the visibility of nutrition products among consumers. This has increased the market opportunities on the global platform. Other supporting factors that influence the growth of the complete nutrition products market are the increased use of smartphones and the growing online shopping among consumers.
Report coverage
| Market |
Complete Nutrition Products Market |
| Analysis Period |
2017 - 2028 |
| Base Year |
2020 |
| Forecast Data |
2021 - 2028 |
| Segments Covered |
By Product, By Distribution Channel and By Geography |
| Regional Scope |
North America, Europe, Asia Pacific, Latin America, and Middle East & Africa |
| Key Companies Profiled |
Soylent, SlimFast, RSP Nutrition, MuscleBlaze, YFood Labs GmbH, Huel Inc., IdealShape, LadyBoss, Numix, Jimmy Joy, among others
|
Report Coverage
|
Market Trends, Drivers, Restraints, Competitive Analysis, Player Profiling, Regulation Analysis |
| Customization Scope |
10 hrs of free customization and expert consultation
|
Segment Analysis by Region
The geographical segmentation of the global complete nutrition products market includes North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America held the dominant position in the complete nutrition products market. Moreover, the Asia Pacific region promises to witness a good growth rate during the forecast period. The regional growth in the North American region is witnessed owing to the increasing health problems such as obesity and diabetes among the younger population and the growing awareness among the people about healthy lifestyles. The complete nutrition products market is growing in the Asia Pacific region owing to the strong demand for the products from emerging countries, increasing disposable income, and the growing presence of the market players.
Competitive Landscape
The global complete nutrition products market is highly competitive due to the presence of an increasing number of industry players and the innovations in the food product offerings. In addition, the advancements and expansion in the nutritional ingredients through research and development activities are the other factors increasing the competition in the market.
Complete Nutrition Products Market Segment Analysis 2020
The global complete nutrition products market is segmented based on the product and the distribution channel. On the basis of product, the global market is categorized into powder, RTD shakes, and bars. Based on the distribution channel, the market is divided into supermarkets & hypermarkets, convenience stores, and online.
In terms of product, the powder segment held a majority of the market shares in 2020. It is anticipated that this segment will continue to retain its dominance during the forecast period. The major factors contributing to this growth are increased awareness regarding a healthier lifestyle and the growing inclination of the consumers towards nutrition and supplement food products. In addition, powdered complete nutrition products are more economical than the other product forms thus having an increased demand. It is anticipated that RTD shakes will register a rapid growth rate of over 6.5% from 2021 to 2028. Increasing popularity and inclination towards convenient foods aid the growth of the segment.
Based on the distribution channel, supermarkets and hypermarkets dominated the segment. Increasing penetration of the retail stores selling nutritional food products triggers the growth of the complete nutrition products market during the forecast period. The online distribution channel anticipates witnessing the fastest CAGR of over 6.5% during the forecast period.
The key industry players in the global complete nutrition products market include Soylent, SlimFast, RSP Nutrition, MuscleBlaze, YFood Labs GmbH, Huel Inc., IdealShape, LadyBoss, Numix, Jimmy Joy, among others.
Market Segmentation
Market By Product
Market By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
- Online
Market By Geography
- North America
- Europe
- U.K.
- Germany
- France
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
CHAPTER 1. Industry Overview of Complete Nutrition Products
1.1. Definition and Scope
1.1.1. Definition of Complete Nutrition Products
1.1.2. Market Segmentation
1.1.3. Years Considered for the Study
1.1.4. Assumptions and Acronyms Used
1.1.4.1. Market Assumptions and Market Forecast
1.1.4.2. Acronyms Used in Global Complete Nutrition Products Market
1.2. Summary
1.2.1. Executive Summary
1.2.2. Complete Nutrition Products Market By Product
1.2.3. Complete Nutrition Products Market By Distribution Channel
1.2.4. Complete Nutrition Products Market By Regions
CHAPTER 2. Research Approach
2.1. Methodology
2.1.1. Research Programs
2.1.2. Market Size Estimation
2.1.3. Market Breakdown and Data Triangulation
2.2. Data Source
2.2.1. Secondary Sources
2.2.2. Primary Sources
CHAPTER 3. Market Dynamics And Competition Analysis
3.1. Market Drivers
3.1.1. Driver 1
3.1.2. Driver 2
3.2. Restraints and Challenges
3.2.1. Restrain 1
3.2.2. Restrain 2
3.3. Growth Opportunities
3.3.1. Opportunity 1
3.3.2. Opportunity 2
3.4. Porter’s Five Forces Analysis
3.4.1. Bargaining Power of Suppliers
3.4.2. Bargaining Power of Buyers
3.4.3. Threat of Substitute
3.4.4. Threat of New Entrants
3.4.5. Degree of Competition
3.5. Market Concentration Ratio and Market Maturity Analysis of Complete Nutrition Products Market
3.5.1. Go To Market Strategy
3.5.1.1. Introduction
3.5.1.2. Growth
3.5.1.3. Maturity
3.5.1.4. Saturation
3.5.1.5. Possible Development
3.6. Technological Roadmap for Complete Nutrition Products Market
3.7. Value Chain Analysis
3.7.1. List of Key Manufacturers
3.7.2. List of Customers
3.7.3. Level of Integration
3.8. Cost Structure Analysis
3.8.1. Price Trend of Key Raw Materials
3.8.2. Raw Material Suppliers
3.8.3. Proportion of Manufacturing Cost Structure
3.8.3.1. Raw Material
3.8.3.2. Labor Cost
3.8.3.3. Manufacturing Expense
3.9. Regulatory Compliance
3.10. Competitive Landscape, 2020
3.10.1. Player Positioning Analysis
3.10.2. Key Strategies Adopted By Leading Players
CHAPTER 4. Manufacturing Plant Analysis
4.1. Manufacturing Plant Location and Establish Date of Major Manufacturers in 2020
4.2. R&D Status and Application Source of Complete Nutrition Products Major Manufacturers in 2020
CHAPTER 5. Complete Nutrition Products Market By Product
5.1. Introduction
5.2. Complete Nutrition Products Revenue By Product
5.2.1. Complete Nutrition Products Revenue (US$ Mn) and Forecast, By Product, 2017-2028
5.2.2. Powder
5.2.2.1. Powder Market Revenue (US$ Mn) and Growth Rate (%), 2017-2028
5.2.3. RTD Shakes
5.2.3.1. RTD Shakes Market Revenue (US$ Mn) and Growth Rate (%), 2017-2028
5.2.4. Bars
5.2.4.1. Bars Market Revenue (US$ Mn) and Growth Rate (%), 2017-2028
CHAPTER 6. Complete Nutrition Products Market Revenue By Distribution Channel
6.1. Introduction
6.2. Complete Nutrition Products Revenue (US$ Mn) By Distribution Channel
6.2.1. Complete Nutrition Products Revenue (US$ Mn) and Forecast By Distribution Channel, 2017 - 2028
6.2.2. Supermarkets & Hypermarkets
6.2.2.1. Supermarkets & Hypermarkets Market Revenue (US$ Mn) and Growth Rate (%), 2017-2028
6.2.3. Convenience Stores
6.2.3.1. Convenience Stores Market Revenue (US$ Mn) and Growth Rate (%), 2017-2028
6.2.4. Online
6.2.4.1. Online Market Revenue (US$ Mn) and Growth Rate (%), 2017-2028
CHAPTER 7. North America Complete Nutrition Products Market By Country
7.1. North America Complete Nutrition Products Overview
7.2. U.S.
7.2.1. U.S. Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Product, 2017-2028
7.2.2. U.S. Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2017-2028
7.3. Canada
7.3.1. Canada Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Product, 2017-2028
7.3.2. Canada Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2017-2028
7.4. North America PEST Analysis
CHAPTER 8. Europe Complete Nutrition Products Market By Country
8.1. Europe Complete Nutrition Products Market Overview
8.2. U.K.
8.2.1. U.K. Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Product, 2017-2028
8.2.2. U.K. Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2017-2028
8.3. Germany
8.3.1. Germany Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Product, 2017-2028
8.3.2. Germany Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2017-2028
8.4. France
8.4.1. France Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Product, 2017-2028
8.4.2. France Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2017-2028
8.5. Spain
8.5.1. Spain Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Product, 2017-2028
8.5.2. Spain Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2017-2028
8.6. Rest of Europe
8.6.1. Rest of Europe Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Product, 2017-2028
8.6.2. Rest of Europe Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2017-2028
8.7. Europe PEST Analysis
CHAPTER 9. Asia Pacific Complete Nutrition Products Market By Country
9.1. Asia Pacific Complete Nutrition Products Market Overview
9.2. China
9.2.1. China Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Product, 2017 - 2028
9.2.2. China Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2017 - 2028
9.3. Japan
9.3.1. Japan Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Product, 2017 - 2028
9.3.2. Japan Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2017 - 2028
9.4. India
9.4.1. India Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Product, 2017 - 2028
9.4.2. India Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2017 - 2028
9.5. Australia
9.5.1. Australia Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Product, 2017 - 2028
9.5.2. Australia Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2017 - 2028
9.6. South Korea
9.6.1. South Korea Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Product, 2017 - 2028
9.6.2. South Korea Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2017 - 2028
9.7. Rest of Asia-Pacific
9.7.1. Rest of Asia-Pacific Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Product, 2017 - 2028
9.7.2. Rest of Asia-Pacific Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2017 - 2028
9.8. Asia Pacific PEST Analysis
CHAPTER 10. Latin America Complete Nutrition Products Market By Country
10.1. Latin America Complete Nutrition Products Market Overview
10.2. Brazil
10.2.1. Brazil Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Product, 2017 - 2028
10.2.2. Brazil Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2017 - 2028
10.3. Mexico
10.3.1. Mexico Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Product, 2017 - 2028
10.3.2. Mexico Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2017 - 2028
10.4. Rest of Latin America
10.4.1. Rest of Latin America Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Product, 2017 - 2028
10.4.2. Rest of Latin America Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2017 - 2028
CHAPTER 11. Middle East & Africa Complete Nutrition Products Market By Country
11.1. Middle East & Africa Complete Nutrition Products Market Overview
11.2. GCC
11.2.1. GCC Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Product, 2017 - 2028
11.2.2. GCC Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2017 - 2028
11.3. South Africa
11.3.1. South Africa Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Product, 2017 - 2028
11.3.2. South Africa Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2017 - 2028
11.4. Rest of Middle East & Africa
11.4.1. Rest of Middle East & Africa Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Product, 2017 - 2028
11.4.2. Rest of Middle East & Africa Complete Nutrition Products Market Revenue (US$ Mn) and Forecast By Distribution Channel, 2017 - 2028
CHAPTER 12. PLAYER ANALYSIS OF COMPLETE NUTRITION PRODUCTS
12.1. Complete Nutrition Products Market Company Share Analysis
12.2. Competition Matrix
12.2.1. Competitive Benchmarking of key players by price, presence, market share, and R&D investment
12.2.2. New Product Launches and Product Enhancements
12.2.3. Mergers And Acquisition In Global Complete Nutrition Products Market
12.2.4. Partnership, Joint Ventures and Strategic Alliances/ Sales Agreements
CHAPTER 13. COMPANY PROFILE
13.1. Soylent
13.1.1. Company Snapshot
13.1.2. Business Overview
13.1.3. Financial Overview
13.1.3.1. Revenue (US$ Mn), 2020
13.1.3.2. Soylent 2020 Complete Nutrition Products Business Regional Distribution
13.1.4. Product/ Service and Specification
13.2. SlimFast
13.3. RSP Nutrition
13.4. MuscleBlaze
13.5. YFood Labs GmbH
13.6. Huel Inc.
13.7. IdealShape
13.8. LadyBoss
13.9. Numix
13.10. Jimmy Joy
13.11. Others
