The global choline bitartrate market accounted for US$ 406Mn in 2021 and is expected to reach US$ 694 Mn by 2030 with a considerable CAGR of 6.2% during the forecast timeframe of 2022 to 2030.

The global market for choline bitartrate is expected to witness considerable growth in the near future, owing to the increased physiological importance of choline metabolites in the maintenance of good health. Choline bitartrate is a combination of choline and a tartaric acid salt. It has a much higher absorption rate than natural choline, which is an inherent human nutrient. Although choline is chemically related to the B vitamins, it is officially recognized as an essential nutrient by the Food and Nutrition Board of the Institute of Medicine in the US in 1998. Supplementing with choline bitartrate can help with absentmindedness and memory recall. Because choline tends to help nerves interact with muscles, it is also being used to study its ability to sustain neuromuscular function as human’s age. Additionally, choline bitartrate is being used to treat, prevent, control, and improve diseases and conditions such as liver disease, memory loss, depression, Alzheimer's disease, Huntington's chorea, Dementia, Tourette's, seizures, cerebellar ataxia, schizophrenia, and others.

Drivers

·         Growing pharmaceutical industry along with the presence of a strong manufacturing capacity

·         Growing demands for infant formula

·         High demand for nutritional food & beverages

Restraints

·         Growing consumer tendency towards natural ingredients

·         Increasing raw material prices

Opportunities

·         Increasing awareness regarding good nutrients and increasing focus on preventive health care

·         Increasing incidence of chronic conditions

Choline Bitartrate Market Dynamics

Global consumption of choline bitartrate is increasing due to rising consumer health consciousness. Furthermore, prominent industry participants are increasing their investment and R&D activities to develop cost-effective, high-quality choline bitartrate products with negligible toxic effects, which is driving the market growth. In addition, demand for choline bitartrate is expected to rise as the use of infant formula has increased over the last few decades.

Choline bitartrate is used in the medical field to treat a variety of conditions and diseases, as well as as a nutritional supplement. Livestock and animal feed also contain choline bitartrate. As a result, new and existing choline bitartrate manufacturers could focus on producing choline bitartrate for farm animals and livestock feed, as there is a promising demand for feed ingredients in this sector. In addition, the growing baby food and dietary supplement markets are expected to drive choline bitartrate growth in the forthcoming years. Based on the aforementioned factors, the choline bitartrate industry is expected to grow positively during the projected timeframe. Besides that, rising raw material costs are expected to stymie global market growth in the coming years. 

Market Segmentation

Market by Type

·         DL-Type

·         L-Type

·         D-Type

In terms of type, DL choline bitartrate will have a sizable market share in 2021. The composition of choline DL-tartaric acid produces DL-type choline bitartrate. It is mostly used in the manufacture of dietary supplements. With the proper dosage of DL choline bitartrate, it aids in the prevention and treatment of specific mental health problems. However, the benefits of DL choline bitartrate include increased muscle strength in athletes as well as muscle building, weight loss, liver support, heart conditions, and memory problems. Supplements containing DL-Type choline bitartrate aid in the treatment of choline deficiency, which causes liver disease and muscle damage. Additionally, choline DL-bitartrate, a choline substance is currently available in powder, gelatin, capsules, and vegetarian capsules.

Market by Application

·         Pharmaceutical & Nutritional Supplement

·         Baby Food

·         Food & Beverage

·         Others

In terms of application, the baby food segment is expected to hold the largest share of the choline bitartrate industry in 2021. Choline bitartrate is an essential nutrient in the vitamin B family. It is a nutrient found in human milk that is necessary for the development of fetuses and infants. It is required for the structure and function of all cells in the body, and it is especially important during periods of rapid growth and development in newborn babies, such as brain development. Furthermore, choline bitartrate plays an important role in cognitive development, and studies have shown that it can positively affect infant memory. Thus, for infants and toddlers, choline bitartrate is still required. Throughout that period of rapid growth, choline bitartrate is used to promote the development of the nervous system and memory formation. However, breastfeeding women should take antenatal and postnatal supplements to meet the nutritional needs of their newborns.

Choline Bitartrate Market Regional Overview