Market Dynamics

Gradual increase in number of patients suffering from cardiovascular diseases and increasing adoption of advanced devices form patients in order to measure the health are major factors expected to drive the growth of the global cardiac rehabilitation market. Changing lifestyle pattern and unhealthy food consumption increases the problems related to heart among consumers. According to CDC, in 2017 coronary heart disease is the most common type of heart disease, killing 365,914 people in the US. About 655,000 Americans die from heart disease each year. Unhealthy food consumption is resulting in rise in health issues such as diabetes, over weight/Obesity, etc. This is impacting heart function and later stage to heart failure. Cardiac rehab is a medically supervised program designed with the focus to improve the patient’s cardiovascular health if at any stage of life he has experienced heart attack, heart failure, and angioplasty or heart surgery. Major players focus on enhancing the business through innovative product launch and strategic acquisition is expected to help them increase the customer base and increase the revenue share. This is expected to segment the growth of target market.

In 2020, Huawei Technologies Co., Ltd. a multinational technology company launched two products Huawei Watch GT 2 and Watch GT. The Huawei Watch Fit also includes GPS as well as 24-hour heart rate monitoring. This product launch is expected to help the company to enhance the business and increase the revenue share.

In 2020, BOAT a provider of smart electronic devices launched “Dubbed Boat Storm” a smartwatch in the India market. This product launch is expected to help company o enhance the product portfolio and increase the customer base.

Major players are focused on tracking the untapped market in developing countries with the focus to increase the business. Their approach towards partnership and agreements is expected to boost the growth of cardiac rehabilitation market. Factors such a s high cost of devices and technological glitches in devices are expected to hamper the growth of global cardiac rehabilitation market. In addition, lack of developed infrastructure in developing countries in order to adopt the advanced devices is expected to challenge the growth of target market. However, high spending by the government in order to increase the awareness among consumers related to rehabilitation centers and players focus on introduction of cost effective medical devices are factors expected to create new opportunities for players operating in the cardiac rehabilitation market over the forecast period. In addition, increasing acquisition between players in order to increase the market share is expected to support the revenue transaction of the target market.

Segment Analysis by Region

The market in North America is expected to account for major revenue share in the global cardiac rehabilitation market due to high patient pool suffering from heart diseases. According to CDC every year, about 805,000 Americans have a heart attack. Of these, 605,000 are a first heart attack. Availability of favorable reimbursement policies and presence of large number of players operating in the country are factors expected to support the growth of regional market. In addition, increasing acquisition activities by players in order to enhance the customer base in expected to boost the cardiac rehabilitation market growth.

The market in Asia Pacific is expected to witness faster growth in the target market due to increasing awareness among patients. In addition, increasing geriatric population in the region and increasing demand for advanced medical devices.

Competitive Landscape      

The global cardiac rehabilitation market is highly competitive due to presence of large number of players and innovative product offerings. In addition, business expansion activities through partnerships and agreements are factors expected to further increase the competition.

Cardiac Rehabilitation Market Segment Analysis, 2019

The product segment of the global cardiac rehabilitation market is bifurcated into elliptical trainer, stabilization ball, stationary bicycle, treadmill, rower, heart rate monitor, blood pressure monitor, and others. Among product the treadmill segment is expected to account for major revenue share in the global cardiac rehabilitation market. The players profiled in the report are Ball Dynamics International, LLC, Core Health & Fitness, LLC, Honeywell International, Inc., LifeWatch AG, OMRON Corporation, Philips, Amer Sports, Smiths Group, Halma plc, and Brunswick Corporation.

Market Segmentation

Market By Product

Elliptical trainer
Stabilization ball
Stationary bicycle
Treadmill
Rower
Heart rate monitor
Blood pressure monitor
Others

Market By End Use

Home Care
Specialty Centers
Rehabilitation Centers
Hospitals & Clinics

Market By Geography

North America
•    U.S.
•    Canada

Europe
•    U.K.
•    Germany
•    France
•    Spain
•    Rest of Europe

Asia-Pacific
•    China
•    Japan
•    India
•    Australia
•    South Korea
•    Rest of Asia-Pacific

Latin America
•    Brazil 
•    Mexico
•    Rest of Latin America

Middle East & Africa
•    GCC
•    South Africa
•    Rest of Middle East & Africa