Market Dynamics

The rising number of fast food chain stores rapidly increasing the consumption of other items like buns and rolls. This, in fact, contributes to stronger consumer demand for bread. The big consumption of bread and baking products, baking manufacturers' creative products and growing demand for convenience food goods are some of the major factors that affect the growth of the market to boost bread.

An enhancement of bread and dough is used to enhance any part of the bread and to maintain the necessary resistance and versatility during the baking process, during mixing, fermentation, baked food and shelf life. The overall goal of any improver therefore is to ease the bakery operation, to provide customers with high-quality goods and to gain better baker yields. In essence, this will lead the market trends to boost bread in the coming years. In addition, rising demand for organic bread products will continue to stimulate the growth chart of bread improvers in the coming years as a result of global health concerns. Strict government-enforced food quality requirements concerning the proportion of the use of a preservative in bread/dough preparation can, however, have a certain negative effect on consumer development. Furthermore, the development with minimum preservatives of organic bread and the use of enzymes as an alternative to emulsifiers have an enormous opportunity to reduce production costs. In exchange, this would remove barriers to the development of the demand for bread in a few years.

Segment Analysis by Region

In 2019, Europe accounted for the largest market share in the bread improvers market. In developing countries, such as Europe, snacking patterns are found, in which bread is eaten in the form of salads, burgers and buns. With higher consumption of bread products, countries like the UK, France, Spain, Italy and Germany have played a key role in this market. In the European south, the bakery market has a strong presence as bread forms part of the regular diet in this region for customers. Main producers in this segment depend on sustainable goods that satisfy customer expectations for gluten-free, non-genetically modified products and low carbohydrates.

The positive demand for bread improvers in terms of use is projected to serve North America. During the forecast period, the US is projected to play a beneficial position in the regional share. The rise of the regional market will cause an increase in consumption of on-the-ground breakfast meals by rising rapid urbanization. The bakery industry also provides space for product creativity as customers have varied tastes and desires and pursue versatility in rolls and bread. This has helped manufacturers to broaden their product range with the reach of innovation. During the forecast period, such demand opportunity is expected to have a lucrative effect on the bread industry. In Asia Pacific, the demand for bread improvement over the forecast period is projected to rise rapidly. The strong demand for bread enhancers in emerging economies such as China and India might attribute the fast growth of the Asia-Pacific market for bread improvers.

Report coverage

Key Industry Players

Some of the major players in bread improvers market share include Associated British Foods, Royal DSM N.V., Agropur Dairy Cooperative, Lesaffre, Riken Vitamin Co., Ltd., Oy Karl Fazer Ab., Corbion N.V., Puratos, Bakels Sweden, Laucke Flour Mills, and others.

Market Segmentation

Market By From

Powder

Liquid

Paste

Market By Type

Organic

Inorganic

Market By Application

Bread

Cakes

Viennoiserie

Others

Market By Region

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of Middle East & Africa