Production of beer has witnessed a significant surge over the past few years. The demand for beer is always at its peak given the fact that beer is the oldest consumed and brewed alcoholic beverage in the world. Beer is a yeast-fermented alcoholic beverage that is prepared from malt and flavored by adding hops. Beer is fairly popular in Neolithic Europe, with its initial Production dating back to as early as 2050 B.C. Beer is mainly made from yeast, hops, water, and malted barley. However, several natural additives or carbohydrate sources can also be included. Similarly, other fermented carbohydrates such as rice, maize, and wheat are also added for producing different flavors and styles.

Beer Market Report Statistics

• Global beer market revenue is estimated to reach USD 1,222.8 Billion by 2032 with a CAGR of 5.1% from 2023 to 2032
• Europe beer market value occupied more than USD 220 billion in 2022
• Asia-Pacific beer market growth will register a CAGR of around 5% from 2023 to 2032
• Among type, the lager sub-segment generated around 50% share in 2022
• Based on category, the premium beer generated US $ 405 billion revenue in 2022
• Growing popularity of craft beer is a popular beer market trend that fuels the industry demand

Global Beer Market Dynamics

Market Drivers

• Changing consumer preferences
• Increasing disposable income
• Innovative marketing strategies

Market Restraints

• High competition
• Fluctuations in raw material costs

Market Opportunities

• Health consciousness
• Increasing tourism

Beer Market Report Coverage

Beer Market Growth Factors

The emergence of a number of local breweries has led to the significant surge of the global beer market in the past few years. Health benefits offered by the consumption of beer is one of the major factors pushing the growth of this industry. Consumption of beer in controlled quantities aids in the reduction of cholesterol level in the human body, and prevents kidney stone. Rise in beer consuming population and social acceptance of beer is another key factor aiding the global beer market. Increasing disposable income of the consumers, especially those residing in the developing countries is another major factor fueling the demand for beer in these countries. Asia-Pacific is one of the lucrative regions for major beer manufacturers to target. Further, advent of several local breweries in the developing countries in Asia-Pacific such as India, China and Japan among others is pushing the demand for beer.

However, alternatives of beer such as whiskey, vodka, rum and wine are a majorly restraining the growth of beer industry. Consumption of these alternatives by consumers is almost at par with beer hence it is currently having a negative impact on this industry and is likely to maintain the same impact throughout the forecast period. Further, external substitutes consist of ready-to-drink (RTD) beverages. The growth of beer industry is also barred by non-drinking population who chooses RTD beverages such as dairy drinks, and energy drinks among others. Heavy taxation and regulatory issues are other major factors barring the growth of beer market at present. Adoption of strong marketing and promotional activities by major beer manufacturers is expected to ensure the smooth growth of beer market in the future, thus posing to be a suitable opportunity for the market growth.

Beer Market Segmentation

The worldwide beer market is categorized based on type, category, packaging, production, and geography.

Beer Market By Type

• Lager
• Ale
• Stout & Porter
• Malt
• Others

Lager accounted for the greatest market share in 2021 and is expected to continue to do so in the coming years, according to beer industry analysis. Lager is the most popular type of beer in the world, accounting for the majority of the global beer market. It is a beer that is fermented and conditioned at low temperatures with a specific yeast strain. Lager has a light color and a crisp, clean flavour that is easy to drink. Lager comes in a variety of styles, including pilsner, pale lager, and amber lager. The most common type of lager is pale lager, which is produced by many of the world's biggest beer brands. Pilsner is a pale lager that emerged in the Czech Republic and is known for its floral aroma and hoppy flavor. Amber lager, also known as Vienna lager, is a maltier and darker version of lager.

Beer Market By Category

• Popular-Priced
• Premium
• Super Premium

The popular-priced segment tends to dominate the beer market in terms of market share. This is due to the fact that these beers are reasonably priced, widely available, and appeal to a wide range of consumers. However, as consumers become more interested in unique and high-quality beers, the premium and super premium segments have grown in popularity in recent years. Despite this expansion, the popular-priced segment continues to account for the majority of the beer market. Higher-priced beers in the premium segment are often marketed to consumers looking for higher-quality, more unique beers. Craft beers, imported beers, and other specialty beers may be included. Premium beers include Blue Moon, Samuel Adams, and Stella Artois.

Beer Market By Packaging

• Glass
• Bottle
• Can
• Others

Packaging is an important consideration in the beer market, according to the beer market forecast, because it affects not only the appearance and branding of the product, but also the convenience and portability of the product for consumers. Glass bottles, plastic bottles, cans, and kegs are the four most common types of beer packaging. Cans are nowadays the most prevalent choice among consumers among these four packaging types. Glass and plastic bottles are also popular, especially for premium and craft beers. These packaging styles are frequently associated with more expensive or artisanal products, and they have a more traditional and premium appearance.

Beer Market By Production

• Macrobrewery
• Microbrewery
• Craft Brewery
• Others

According to the beer market forecast, while macrobreweries still account for the largest share of the beer market, there has been significant growth in the microbrewery and craft brewery segments in recent years. These smaller-scale breweries have gained market share by providing unique and high-quality products that attract to a growing segment of consumers who want to try new and different beers. Furthermore, the trend toward locally and artisanally produced goods has fueled growth in the microbrewery and craft brewery segments. Overall, the microbrewery and craft brewery segments have increased their market share in the beer market in recent years.

Beer Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

The Middle East & Africa

• South Africa
• GCC Countries
• Rest of the Middle East & Africa (ME&A)

Beer Market Regional Analysis

Europe is the market leader due to the high consumption of beer and high purchasing power of the consumers. However, the Northern and Western regions in Europe are considered to be matured markets, thereby impeding the growth of this market. The growth rate of beer is majorly attributed to Eastern Europe, with countries being, Russia and Ukraine among others. The Asia-Pacific beer market is analyzed to witness a rapid growth owing to the widening customer base for beer and rising purchasing power of the consumers and transition in the lifestyle of young population. Major contributing countries in Asia-Pacific are India and China.

Beer Market Players

Some of the leading Beer companies include Anheuser-Busch InBev, ASAHI BREWERIES, LTD., Beijing Yanjing Beer Group Corporation, Boston Beer Company, China Resources Breweries, Carlsberg A/S, Diageo Plc, Heineken N.V., Kirin Holdings Co. Ltd, and Molson Coors Beverage Company.