Market Dynamics

Child safety is a major concern among parents, with the increasing trend towards nuclear families across the globe demand for baby care products is increasing. Baby cribs help parents in taking proper care of babies. Rise in mortality rate of children due to fall or unintentional injury is increasing demand for baby cribs from consumers this is major factor expected to drive the growth of global baby cribs market. According to National Safety Council, the National Center for Injury Prevention and Control drowning is the leading cause of unintentional injury-related death among children ages 1 to 4. Airway obstruction injury (suffocation) is the leading cause of unintentional injury-related death among infants under age 1. Rapid technological advancements in plastic material and manufacturers focus on development of advanced product is expected to boost the growth of baby cribs market.

Players are focused on delivering products with advanced features such as conversion of cribs into a toddler bed, daybed and full-sized bed, mounted camera, adjustable mattress height, etc. Baby health is a major concern among parents and players focus on using toxic, chemical free and eco-friendly products in manufacturing of cribs. Introduction of innovative solutions by manufacturers in order to attract new customers is expected to boost the growth of baby cribs market. In 2019, PT. Sanggar Elegance Indah, a baby product manufacturing company launched a swaddle blanket and the woven blanket that can be used in cribs to provide enhanced comfort. This product launch helped to company to enhance the product portfolio and increasing the customer base.

Major players focus on enhancing the business through strategic acquisition and partnerships this is expected to impact the growth of baby cribs market. In 2017, Goodbaby International Holdings Limited a baby product manufacturing company acquired Target Group a company that develops and distributes maternity and baby-care products and babies and children apparel products. This acquisition helped the company to enhance the business presence and increase the revenue share in baby care products industry.

Government of developed countries is implementing stringent regulations related to child safety products this is forcing manufacturers to develop products with advanced safety and features thereby augmenting the baby cribs market growth. Federal law requires that full-size baby cribs comply with the full-size crib standard and with additional requirements, including those of the Consumer Product Safety Improvement Act of 2008 (CPSIA). Crib mattresses are not covered by the full-size crib standard. However, crib mattresses are subject to the mattress flammability testing requirements of 16 CFR Part 1632 and 16 CFR Part 1633.

Factors such as high cost of products and shortage and fluctuating raw material prices are expected to hamper the growth of global baby cribs market. In addition, lack of established distribution channel is expected to challenge the growth of target market. However, rapid product advancements activities by major players, introduction low cost raw materials, and introduction of cost-effective products are factors expected to create new opportunities for players operating in the baby cribs market over the forecast period. In addition, increasing partnership in order to strengthen the distribution channel is expected to support the revenue transaction of the target market. 

Segment Analysis By Region

The market in North America is anticipated to account for major revenue share in the global baby cribs market due to rising safety concern among consumers. In addition, presence of large number of players operating in the country and introduction of new products are factors expected to support the growth of baby cribs market. High focus of players on online sales channel in order to increase the customer’s base is expected to boost the regional market growth.

The market in Asia Pacific is expected to witness faster growth in the baby cribs market due to rising consumer demand for advanced baby cribs. In addition, favorable business policies by the government and emergence of small & mid-size enterprises with enhanced solutions are factors expected to boost the target market growth.

Competitive Landscape

The global baby cribs market is high highly competitive due to presence of large number of players and innovative product offerings. In addition, business expansion activities through partnerships and agreements are factors expected to further increase the competition.

Baby Cribs Market Segment Analysis, 2019

The global baby cribs market is segmented into product, material, and sales channels. The product segment is bifurcated into convertible, standard, multifunctional, and portable. Among product the portable segment is expected to witness faster growth in the baby cribs market. The sales channel is divided into online and offline. Among sales channel, the offline segment is expected to account for major revenue share in the target segment. The players profiled in the report are Delta Children's Products Corp., Artsana, Storkcraft., Graco Childrens Products Inc, Silver Cross, Arm's Reach Concepts, MILLION DOLLAR BABY CLASSIC, Dream On Me, and Sorelle Furniture.

Market Segmentation

Market By Product

Convertible
Standard
Multifunctional
Portable

Market By Material

Plastic
Metal
Wood
Other

Market By Sales Channel

Online 
Offline

Market By Geography

North America
•    U.S.
•    Canada

Europe
•    U.K.
•    Germany
•    France
•    Spain
•    Rest of Europe

Asia-Pacific
•    China
•    Japan
•    India
•    Australia
•    South Korea
•    Rest of Asia-Pacific

Latin America
•    Brazil 
•    Mexico
•    Rest of Latin America

Middle East & Africa
•    GCC
•    South Africa
•    Rest of Middle East & Africa