The Global Automotive Wrap Films Market Size accounted for USD 4,689 Million in 2021 and is estimated to achieve a market size of USD 28,344 Million by 2030 growing at a CAGR of 22.4% from 2022 to 2030. The growing demand for vehicle protection from threats such as rainfall, pollution, and rust propels the automotive wrap films market value. The significant growth of the advertising and animations sector, shifting customer preferences, and an increase in discretionary income level all contribute to the global automotive wrap films market growth.

Automotive Wrap Films Market Report Key Highlights

• Global automotive wrap films market revenue is expected to increase by USD 28,344 million by 2030, with a 22.4% CAGR from 2022 to 2030
• North America region led with more than 36% of automotive wrap films market share in 2021
• Asia-Pacific automotive wrap films market growth will observe strongest CAGR from 2022 to 2030
• According to studies, more than 43.1 million used light-duty cars sold in the United States in 2021
• By vehicle type, light-duty vehicles segment engaged more than 53% of the total market share in 2021
• Expansion in racing events and the incorporation of electric vehicles, drives the automotive wrap films market size

Automotive wrap films are vinyl-based graphics used on the paint of the vehicle for the purpose of enhancing the vehicle’s appearance. Automotive wrap films are also used to protect the vehicle’s original paint from environmental hazards such as corrosion and dust. The average shelf life of an automotive wrap film is reported to be approximately five years, thereby making it cost-effective. As they are affordable, hence they are also used for advertisement purposes over than advertisement forms.

Global Automotive Wrap Films Market Trends

Market Drivers

• Rising demand for vehicle protection against problems such as dirt, rain, and rust
• Growing demand for light-duty vehicles
• Increased demand for pre-owned car markets
• Expansion in racing events and the incorporation of electric vehicles

Market Restraints

• Availability of alternatives
• Concerns about the installation of automotive wraps

Market Opportunities

• Increasing economic growth, particularly in the automobile sector
• Growing government support for ecological sustainability and the tourist industry

Automotive Wrap Films Market Report Coverage

Continuous demand for pre-owned car markets is the major driving factor for the automotive wrap films market as automotive wrap films help in the removal of scratches from old vehicles. In addition, the rise in consumer preference for paint protection also boosts the growth of the global automotive wrap films market.

The acceptances of new designs, as well as the growing trend of personalizing the car, are expected to have a significant beneficial impact on the automobile wrap films industry. Increased use of wrapping films for promotional purposes is expected to benefit the vehicle wrap films industry. Moreover, as the use of automobile wrap material for marketing strategy and advertising campaigns grows, the desire for automobile wrap is expected to rise throughout the projected timeframe. Furthermore, surges in automobile racing events as well as the incorporation of electric mobility are expected to drive the automotive wrap films industry throughout the forecast timeframe.

Moreover, the growth in the automotive graphic industry also augments the demand for the automotive wrap films market globally. Also, the growing interest in mobile advertisement coupled with increasing preference for personalized automotive propels the market growth worldwide. However, the intensity of competition in the automotive industry over such as quality, cost, and appearance is likely to restrict the growth of automotive wrap films during the forecast period.

Automotive Wrap Films Market Segmentation

The global automotive wrap films market segmentation is based on film type, vehicle type, application, and geography.

Automotive Wrap Films Market By Film Type

• Window Films
• Wrap Films
• Paint Protection Films

According to an automotive wrap films industry analysis, the window films segment accounted for a significant market share in 2021. Wrap films on windows reject up to 60% of solar light, preventing extreme heat buildup and maintaining the core temperature of the automobile. Moreover, during an accident, wrap films contain glass particles and limit potential harm. They improve seclusion and minimize glare, resulting in a more pleasant and safer ride.

Automotive Wrap Films Market By Vehicle Type

• Heavy Duty Vehicle
• Medium Duty Vehicle
• Light Duty Vehicle

In terms of vehicle type, the light-duty vehicles segment dominated the worldwide automotive wrap film industry and is likely to maintain its position throughout the forecast period. The growing demand for luminous graphics for individual cars, Sport utility vehicles, and trailers, combined with chances for motorists to generate income through commercials, is likely to boost the automobile wrap film industry.

Automotive Wrap Films Market By Application

• Advertisement Purpose
• Special Purpose

According to the automotive wrap films market forecast, the advertisement purpose segment is predicted to expand at a rapid pace in the market over the upcoming years. Evolving consumer lifestyles and increased demand for personalized vehicles are projected to have a significant influence on segment growth. Due to its convenience and cost-effectiveness, the growing demand for wrap advertisements contributes to strong industry expansion. Over the last few years, mobile advertising has emerged as an efficient and cost-effective advertising medium. The application of automobile wrap films enables any vehicle, whether a van, minivan, or bus, to be converted into a traveling billboard, allowing for an increasing number of visitors each and every day, driving the segment growth.

Automotive Wrap Films Market Regional Outlook